The document discusses the services provided by The AM Group consulting firm to help businesses with marketing and advertising. They offer services such as website development, public relations management, creating advertising strategies, negotiating media rates, and producing marketing collateral and commercial videos. Their approach involves performing market research, defining target audiences and markets, developing tailored media plans, and ensuring solutions meet client needs through ongoing analysis. They aim to help businesses stand out from competitors and increase sales and brand awareness.
1. Our mission is to provide high quality, reliable consulting services at a fair price.
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3. Our Approach Through the use of our tested and proven approach, we can accurately respond to the business needs of our clientele. We call our approach MEETING THE NEED — an integrated process designed to achieve optimal results for our clients. ONGOING ANALYSIS We understand that each solution must be implemented both strategically and effective to be successful. As such, we remain actively involved after market introduction to ensure that our solutions are: MEETING THE NEED DEFINE THE MARKET Collected market research data will then be utilized to define the correct environment for our clients and tailor a individualized program that will most effectively reach and impact the clients target markets and attract new to customers. EXECUTE We will use the market research to develop and transform solutions into an affordable media plan that mixes print, electronic and other viable sources that are reflective of the current market opportunities and appeal to customer needs. MARKET RESEARCH Our team performs extensive market research to gain a thorough understanding of the clients mission, products and services to develop target a audience. We will conduct a SWOT analysis of the competition to develop a successful strategy to reach target audiences.