Using professional photography and optimizing the sequential order of the photos will improve the consumer experience.

1. I start with a exterior photo. The entire home is framed in the photograph and I’ve utilized a twilight shot.
Photos by Chris Whirlow - Providence, Rhode Island

2. The front door and entrance.

3. The foyer - indicating to the user that they have entered the home.

4. The living room.

5. Another living room photo but notice the dining room table in the background. This is where things get pretty
interesting. The human brain performs millions of functions every day. To save energy, the brain cheats. The
brain is anticipating that the next photo will be the dining room.

6. Applying my theory of sequential order executes this anticipation. If I didn’t put this dining room photo at this
spot, I could be potentially creating a disconnect for the user.

7. Another angle from dining room. This view includes the previous living room in the background, giving the
user a sense of balance and direction.

8. The kitchen.

9. Another kitchen.

10. This home featured a gorgeous kitchen. Multiple shots of the same room is totally appropriate in this instance.

11. The family room with the kitchen table in the background giving the users a sense of flow.

12. The family room.

13. Master bedroom.

14. Master bath but notice the mirror. First and foremost, there is not a reflection of a Realtor with a camera.
However, there is a reflection of stained glass. Once again, the brain wants to anticipate and cheat. It is
anticipating to see the stained glass next.

15. And of course, the next image is delivered to the viewer.

16. A few more images of the property.

18. Another technique worth noting is visual queues. When changing floors or levels, add a staircase and or
landing. This technique will visually notify the user where they are in the home.

19. As I just noted, this is the landing.

20. A few more photographs.

21. Bedrooms.

24. Note: The outside visible through the doors.

25. And finally, completing the tour of the home, the back exterior.
25 photos were used for this property. Most MLS’s today support 25 photographs and to my surprise, my
research indicated that consumers will view all of the photos added to a listing.