Doing Business in the Digital Era...Are You Mobile Ready? Presentation given by Don Tomoff of Thornhill Financial at the Lakeland Small Business Symposium on May 15, 2012.

1. “Road to $uccess”
Lakeland Small Business Symposium
May 15, 2012
Doing Business In The Digital Era – Are You
Mobile Ready?
May 15, 2012 Don Tomoff | Thornhill Financial, Inc.

2. Introduction Consider... Why? What? How? Conclusion
To Reach Me...
don@tomoff.com
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 2

3. Introduction Consider... Why? What? How? Conclusion
Why Do I Do This...?
The content was informative and interesting...?
3%
Strongly Agree
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45% 52% Neutral
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Survey results from recent Conference presentation
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 3

4. Introduction Consider... Why? What? How? Conclusion
Why Do I Do This...?
The topic was appropriate and relevant to my work...
10%
Strongly Agree
38%
Agree
Neutral
52% Disagree
Strongly Disagree
Survey results from recent Conference presentation
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 4

5. Introduction Consider... Why? What? How? Conclusion
Why Do I Do This...?
Client Comments:
“Don met with our CEO and I to discuss the
opportunities he saw in integrating the iPad
into our business. We bought his vision and a
few iPads. They quickly become an
indispensable tool for our entire senior
leadership team. The iPads allow complete
mobility in accessing the data that drives our
business.”
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 5

6. Introduction Consider... Why? What? How? Conclusion
Goals of This Session...Understand
 Why?
– Mobile = Flexibility and Advantage
– A fundamental shift is occurring...
– Expectations are changing!
 What?
– Digital environment crushes paper
– Workflow processes will need to change
 How?
– Leverage cloud services, smartphones & tablets
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7. Introduction Consider... Why? What? How? Conclusion
Consider...
Mobile Internet Revolution...
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8. Introduction Consider... Why? What? How? Conclusion
This is what’s happening...
Source: www.dosomething.org
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9. Introduction Consider... Why? What? How? Conclusion
The Mobile “Tsunami”
In Gartner’s Top End-User Predictions for 2011, three of the
11 items in the list relate to mobile. Those predictions
include:
• By 2015, companies will generate 50 percent of web
sales via their social presence and mobile applications.
• By 2014, 90 percent of organizations will support
corporate applications on personal devices.
• By 2013, 80 percent of businesses will support a
workforce using tablets.
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 9

10. Introduction Consider... Why? What? How? Conclusion
Consider...
Fifteen years ago, most home computers weren't even linked to the Internet.
Today, our computers are both linked and, in many cases, mobile.
 Two-thirds of 4- to 7-year-olds have used an iPhone or iPod
 6% of 2- to 5-year-olds have their own smartphone
 50% of 11 year olds have own cell phone
 10% of households with children aged 6-12 have iPads (compared with only 3%
of other households); 35% of these households with young children plan to buy
some brand of tablet computer in the next year
 72% of the 100 top-selling education apps in Apple's iTunes App store this year
were aimed at preschoolers and those in elementary school
Source: HBR Blog - “How Mobile Technologies Are Shaping a New Generation”
http://bit.ly/I7P0st
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11. Introduction Consider... Why? What? How? Conclusion
Top Tablet & Smartphone Uses
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12. Introduction Consider... Why? What? How? Conclusion
What Do You Use the Tablet For?
Email 21
Web browsing 20
Calendars and task management 11
News magazines (Flipboard; Zite; Editions; etc.) 8
Google Services (gmail; Google Docs; etc.) 7
Social media 6
Document management (GoodReader; PDF Expert;
2
iAnnotate; etc.)
iBooks; Kindle 2
music 1
File synchronization (Dropbox; Box.com; Sugarsync; etc.) 1
Source: www.heratix.com games 1
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13. Introduction Consider... Why? What? How? Conclusion
Devices Replaced by Smartphone
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14. Introduction Consider... Why? What? How? Conclusion
Mobile – Important Functions
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15. Introduction Consider... Why? What? How? Conclusion
Paper Declining? It’s Real...
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16. Introduction Consider... Why? What? How? Conclusion
8 Mobile Trends for SMB in 2012
1. Explosive tablet growth
2. Mobile search explosion
3. Mobile marketing becomes a must
4. The app debate continues
5. Less “Black Box,” More “Data Driven”
6. Maturation of mobile payments
7. More watching...on mobile
8. Facebook + mobile advertising
Source: Small Business America blog
http://huff.to/JseRuU
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17. Introduction Consider... Why? What? How? Conclusion
Quick Story...
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18. Introduction Consider... Why? What? How? Conclusion
Why?
 Technology creates flexibility
 For now, it gives you a competitive advantage
(not much longer)
 Expectations are changing
– Content is expected to be digital (it is no longer
valid to assume information will be printed!)
– “I’ll respond when I am back in the office” is
becoming an inconvenience (expectation shift!)
– “Out of office” replies are no longer necessary
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 18

19. Introduction Consider... Why? What? How? Conclusion
Trends – Change!
 Trends impacting business
– Mobile
– Social
– Cloud
– Consumerization of IT and
Bring Your Own Device
(“BYOD”)
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20. Introduction Consider... Why? What? How? Conclusion
PWc “Raising Your Digital IQ”
January 2012 Survey
“.. PwC’s fourth annual
Digital IQ survey of nearly
500 business and
technology executives in the
United States confirms that
we are undergoing a
fundamental
transformation of how
information and technology
are used within the firm
Download - http://pwc.to/HZwVul and in the marketplace.”
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 20

21. Introduction Consider... Why? What? How? Conclusion
PWc “Raising Your Digital IQ”
“Whether you realize it
or not, the “edge” of
your organization has
changed radically.
Processes and
relationships that used to
end at your four walls
are now out on mobile
devices, in the cloud, and
exchanged on social
media.”
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 21

22. Introduction Consider... Why? What? How? Conclusion
Deloitte – Tech Trends 2012
Preface -
“Whether or not you have
previously thought of your
business as inherently digital,
the convergence of these forces
offers a new set of tools,
opening the door to a new set of
rules for operations,
performance and competition. ”
Download - http://bit.ly/JDLHsF “...But whatever you do, step up.
Use the digital forces to your
advantage. Don’t get caught
unaware or unprepared.”
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 22

23. Introduction Consider... Why? What? How? Conclusion
Trends...Accelerating Business Disruption
Industries?
 Publishing & Print media
 Technology (RIMM,
Microsoft, etc.)
 Retail (Best Buy, Target,
Office supply stores,
everyone...)
 News
 Entertainment
 Education
 Professional services...
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24. Introduction Consider... Why? What? How? Conclusion
Mobile Considerations
Mobile environment – “mobile first” is becoming
dominant way of thinking
“Mobile App Usage Up to 94 Minutes Per Day”
techcrunch.com, Jan 9, 2012
“Box: Mobile Adoption is the Gateway Drug to the Cloud in the
Enterprise”
Techcrunch.com, Jan 8, 2012
Nielsen Report: “Consumer Media Usage Across TV, Online, Mobile &
Social”
Nielsen.com, Jan 8, 2012
“4 Tech Trends For SMBs In 2012”
Informationweek.com, Dec 14, 2011
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25. Introduction Consider... Why? What? How? Conclusion
So What’s the Point?
Proactively consider mobility – not
just internally, but in everything
that interfaces with customers,
vendors, etc.
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26. Introduction Consider... Why? What? How? Conclusion
What? - Business Use Application
• Access your “stuff” anytime / anywhere
• Situational Awareness
• Information Agility
• Collaboration
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27. Introduction Consider... Why? What? How? Conclusion
Situational Awareness
Social Media News Blogs
RSS Feeds
BI Reporting Web
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28. Introduction Consider... Why? What? How? Conclusion
Information Agility
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29. Introduction Consider... Why? What? How? Conclusion
Big Picture – Moving Towards Mobile...
 Value proposition (“Change Drivers”)
 Shift to mobile environment
– What it means
 What about your clients?
 Steps to improve executive productivity
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 29

30. Introduction Consider... Why? What? How? Conclusion
Change “Drivers” - Theory
1. I can become more efficient and effective at
what I do
2. I can gain a competitive advantage
3. My customers expect it
4. My competition is beating me to it
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31. Introduction Consider... Why? What? How? Conclusion
Change “Drivers” - Reality
1. My competition is beating me to it (Reactive)
2. My customers expect it (Reactive)
3. I can gain a competitive advantage
(Proactive)
4. I can become more efficient and effective at
what I do (Proactive)
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 31

32. Introduction Consider... Why? What? How? Conclusion
Some Mobile Areas of Opportunity
 Daily life management  Training tool
 Web browsing  Data capture
 “Portal” to content  Social media manager
 Content management  Last, but not least,
library entertainment...
 Knowledge
management
 Executive dashboards
 News management
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33. Introduction Consider... Why? What? How? Conclusion
Business Opportunities
• Improve customer/client service – expectations are
changing! This is internal AND external...
• Drive new business (or retention – reducing client
turnover)
• Differentiate your company (or at least keep you
competitive against your peers) – “Competitive
Advantage”
• Increase efficiency of processes, and naturally,
decreases the cost of running the business (or enables
more productivity – “capacity creation”)
• Speed responsiveness to information access / needs
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34. Introduction Consider... Why? What? How? Conclusion
What About Your Customers?
Who are your “customers”?
 Internal customers (Board members, senior
management, etc.)
 External customers (vendors, clients, etc.)
Are you optimizing your flow (deliverables..) to
their preferences?
 CEO/CFO communications; reporting to Board?
 Marketing communications mobile ready?
 Is ability to use content in mobile environment top-of-
mind?
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 34

35. Introduction Consider... Why? What? How? Conclusion
How? - Steps to Improve Productivity
1. Digital readiness
2. Consider cloud services opportunities
3. Identify opportunities – solve “problems”!
4. Commit to change
5. Continually challenge processes – ask the
“obvious questions”
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36. Introduction Consider... Why? What? How? Conclusion
Digital Readiness
 Embrace digital file management
– This is the “bridge” to full mobile flexibility
– Processes do require changing
 Become knowledgeable of PDF software (or hire
capabilities) & necessary workflow changes
– No different than needing to understand Microsoft Office
 “Toto...we’re not in Kansas anymore.”
– Need to rethink user experience in a mobile environment
– Internal processes must change in a digital environment
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37. Introduction Consider... Why? What? How? Conclusion
Consider Cloud Services
 Document access and sharing
 Internal and external social collaboration
tools (Yammer, Salesforce Chatter, etc.)
 Information capture and repositories
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38. Introduction Consider... Why? What? How? Conclusion
Consider “Cloud” Leverage
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39. Introduction Consider... Why? What? How? Conclusion
Cloud Example – Password Mgmt
Desktop –
(KeePass)
KeePass
iPad -
iPhone - (KyPass)
(KyPass)
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40. Introduction Consider... Why? What? How? Conclusion
“Real-Life” Example
 Content sharing – “situational awareness”
and “information agility” in actual business
case
 Responsiveness beyond ANY expectations
 Leveraging a few simple tools enables a new
level of performance - internal and external
(client)
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41. Introduction Consider... Why? What? How? Conclusion
Identify Opportunities
 Content management
 News management
 Information “hub” (portal to cloud/device
content)
 Data capture
 Reporting and business intelligence
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42. Introduction Consider... Why? What? How? Conclusion
Content Management
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43. Introduction Consider... Why? What? How? Conclusion
News and Content Aggregation
News Magazines
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44. Introduction Consider... Why? What? How? Conclusion
Top Apps For the Business Executive
Another “Information Hub”
Example
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45. Introduction Consider... Why? What? How? Conclusion
Commit to Change
 It’s simple, but not easy!
 Things will be slower at first...
 Be persistent – it is an accumulation of
incremental changes that pay off larger as
you go along
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 45

46. Brian Solis change comment
46

47. Introduction Consider... Why? What? How? Conclusion
Continually Challenge Processes
 Pay attention to trends!
 Ask the obvious questions...
– Why is searching my desktop any different than using
Google to search the internet?
– Why does searching Outlook take so long?
– Why is it necessary to store files in folders?
– Why do I use Internet Explorer?
– Is there a simpler approach than sharing everything
through email?
– Why aren’t all my reference materials electronic?
– Why do I need a bookshelf, or a file cabinet..?
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48. Introduction Consider... Why? What? How? Conclusion
Additional iPad Resources
 Thornhill “All Things iPad” Blog
– http://thornhillfinancialipad.blogspot.com/
 Thornhill iPad Weekly Newsletter (Signup)
– Click Here To Access Signup Form
 iPad Related Presentations (TFI Slideshare.net)
– http://www.slideshare.net/tfi_ipadtools
 iPadCTO.com
– http://ipadcto.com/
 http://www.tabletproductive.com
May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 48

49. Download Presentation...
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50. Contact Information
If additional information is desired, please contact us:
Don Tomoff, CPA, MBA Kurt Walcutt, CPA
Partner, Business Advisory Partner, Tax
drtomoff@thornhillcpa.com knwalcutt@thornhillcpa.com
Thornhill Website Thornhill Website
(http://www.thornhillcpa.com) (http://www.thornhillcpa.com)
LinkedIn Profile LinkedIn Profile
(http://www.linkedin.com/in/dontomoff) (http://www.linkedin.com/in/kurtwalcutt)
Tap to Download business card
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May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 50