Adding Personality to Personas
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Discover how adding personality to your personas can provide a deeper understanding and insight in user-centered design.
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Adding Personality to Personas
- 8. Mike - Trainer Behaviors • Forgets a lot of things • Weighs self everyday • Tracks calorie intake • Reads health blogs • Works with adults and kids Traits • 38 years old • Lives near his gym • Married with no kids • Commutes to gym • Income $50,000 Goals • Scheduling clients • Tracking client progress • Developing workouts • Measuring client vitals • Emailing clients
- 35. Mike - Trainer Behaviors • Forgets a lot of things • Weighs self everyday • Tracks calorie intake • Reads health blogs • Works with adults and kids Traits • 38 years old • Lives near his gym • Married with 1 kids • Commutes to gym • Income $50,000 Goals • Scheduling clients • Tracking client progress • Developing workouts • Measuring client vitals • Emailing clients
- 36. Mike (A) - Olympic Trainer Behaviors • Never forgets things • Weighs self everyday • Tracks calorie intake • Reads health blogs • Works with athletes Traits • 38 years old • Always has a gym bag • Married with 1 kids • Achievement-‐oriented • Income $100,000 Goals • Scheduling clients • Tracking client progress • Developing workouts • Measuring client vitals • Emailing clients
- 37. Mike (B) - Health & Fitness Trainer Behaviors • Remembers negaAve things • Weighs self everyday • Tracks calorie intake • Struggles with moAvaAon • Works with adults and kids Traits • 38 years old • Carries a calorie counter • Married with 1 kids • Values happiness • Income $50,000 Goals • MoAvaAng clients • Tracking client progress • Developing workouts • Measuring client vitals • Developing meal plans
- 38. Mike (C) - Physical Therapist Behaviors • Forgets therapy plans • Weighs self everyday • Tracks client progress • Reads health blogs • Works with adults and kids Traits • 38 years old • Commuter Dad • Values being needed • Works at a gym • Income $50,000 Goals • Scheduling clients • Keeping insurance records • Developing workouts • Measuring client vitals • ReporAng to insurance
- 39. Mike (D) - Cross-Fit Trainer Behaviors • Forgets cross-‐fit workouts • Weighs self everyday • Tracks calorie intake • Reads cross-‐fit site daily • Works with adults only Traits • 38 years old • Works at a Cross-‐Fit gym • Married with 1 kids • Very detail-‐oriented • Income $50,000 Goals • Scheduling workouts, not clients • Tracking client progress • SeGng up equipment • CollecAng money • EducaAng new clients