This document discusses different recruitment methods for employers and potential employees in the media industry. It outlines the benefits and drawbacks of national press, local press, trade press, interactive media like websites and social networks, word of mouth networking, personal contacts, and internal promotion. The changing nature of recruitment practices is also addressed from the perspective of both the media industry and potential media employees.
1. L E A R N I N G A I M :
U N D E R S T A N D T H E B E N E F I T S & D R A W B A C K S
O F D I F F E R E N T R E C R U I T M E N T M E T H O D S F O R
T H E E M P L O T E R & T H E P O T E N T I A L
E M P L O Y E E
Methods of Recruitment
2. U N D E R S T A N D T H E C H A N G I N G N A T U R E O F
R E C R U I T M E N T P R A C T I C E S F R O M B O T H T H E
P O I N T O F V I E W O F T H E M E D I A I N D U S T R Y
A N D T H E P O T E N T I A L M E D I A E M P L O Y E E S
Methods
3. National Press
Respected titles
Established practice
Nationwide coverage
Exposure in media
sectors
Covers all media sectors
Print & Digital format
Flexibility on size of
advert
Costs
Weekly print runs
Exposure limited to a
week
Falling circulations
Turnaround time
Rigid price structures
Lack of prominence
4. Local Press
Costs
Print format
Less competition
Specific geographic area
Less coverage
Lack of influence
No media-specific
sections
Falling circulations
Limited alternatives to
print format
Not suitable for all media
sectors
Limited exposure
Turnaround time
5. Trade Press
Specialised titles
Wide circulation within
the industry
Print & Digital Format
Established practice in
some media sectors
No even coverage across
all sectors
Costs
Turnaround time
Varied exposure
Lack of prominence
6. W E B S I T E S
A P P S
S O C I A L N E T W O R K I N G
O N L I N E G A M I N G
Interactive Media
7. Interactive Media
Specific purpose
Digital format
Search options
Flexible pricing structures
Global exposure
Free to users
Template or personalised
formats
Quick turnaround time
Audio & visual content
External links
Covers all sectors
User engagement
Public profiles provide an insight
into a candidates character
Flexibility
Greater interaction
Costs
Access to relevant
technology
Competition for attention
Embarrassing public
profiles
8. Word of Mouth (Networking)
Costs
Speed
Less risk
Applies to all sectors
Recommendations
rewards
Less transparent process
Restricted fields
Misinterpretation
Less rigour
9. Personal & Professional Contacts
Low cost
Reputation built over
time
Match the candidate to
the role
Rewards talent
flexibility
Time consuming
Restricts applicants
Less transparency
nepotism
10. Internal Promotion
Low cost
Quick
Candidates are familiar
with company & role
Motivated workforce
Awareness of strengths &
weaknesses of candidates
Limited number of
applicants
Reduces new ideas and
approaches from outside
the company
Resentment among other
staff
Creates another vacancy
in the company