Most people are eager to look into whether their competitor's page is properly optimized or not, before they get their own page optimized for search engines. The plan is to find out what are highly ranked pages doing in the keyword market, only to get a faint idea of what is going on in order to improve and perform better.

1. Amazing Tips To Analyze Your Competitor’s Link
Most people are eager to look into whether their competitor's page is properly optimized
or not, before they get their own page optimized for search engines. The plan is to find
out what are highly ranked pages doing in the keyword market, only to get a faint idea of
what is going on in order to improve and perform better.
Now the question arises of how to find out, what is in the competitor's mind? There are
number of tools available in the market which offer what can be called Competitive
Intelligence. This implement works as a scanner for you, from which you can study the
competitor's search engine marketing tactics’ that are running properly for them. The
flaw of these tools is that they charge a high rate of admission. For instance, a company
by the name of Web123 charges $18,000 for a domain. Such a hefty pay-package draws
them out of the economical industry.
By many ways you can analyze your adversary's page for free. If it is possible for you to
get a detailed outline of the services which any big company offers, you can surely get
hold of the rank that search engines give to your competitor.
Calculating link structure
If a website is ranking well on search engines then it is bound to have flowing incoming
links. Most search engines provide an advanced and detailed analyzes of the links. Yahoo
is a good source for getting much detailed analysis of the inbound links of a website.
Though, Google as well as Yahoo have the same data on links, Google tends to hide the
links data from search engine optimizers. Hence, we make use of Yahoo's database,
considering the fact that both the search engines have similar data.
For instance, if your keyword is 'real estate', then it's considered as one of the most
challenging keywords in the field. Begin by checking the top pages on search engines,
because for sure the top ranking pages are bound to get good web traffic. Then, we may
go back to Yahoo to get backlinks of the highly ranked pages.
This will crop up the top ranked page on Google, i.e. – http://wwww.realestate.com
Typing this in Google's search box, it will display all those sites that link to the top ranked
website. The number of websites that link to a particular page may vary from time to
time. But this kind of search, gives you better results as far as significance of inbound
links is concerned. With the passing time, search engines do not give importance to
incoming links from onsite, which you may want to disprove the links that realestate.com
uses to link itself. To do this, you may combine the link command with another Yahoo
search command called 'site.'
You are given the liberty of adding or removing sites from the search command. For
example, in order to know which all pages link to realestate.com homepage apart from
the one coming from realestate.com itself, type the following
link:http://www.realestate.com/ -site:realestate.com
The link command demands of 'http://' which may be used before the URL, whereas the

2. 'site' command demands to omit it. For best results, one has to look after and take care
of such small nuances and see to it that they are performed accurately.
Removing the 'www' from the site command will benefit in terms of those sites that have
conflicts within and therefore will show inner links from both, www and non-www edition
of the pages. Once you remove links from its own site, this will result in to
realestate.com's link numbers going down from 239,890 to 187,000, clearly showcasing
a major number of links that are internal. Yet these internal links are not as important as
the external inbound links.
The 'linkdomain' command of Yahoo displays every single page that links to any of your
pages on the whole site. The command is used as below:linkdomain:www.realestate.com
With the help of this command, we come to know that there were a total of 530,000
pages which link across the www.realestate.com website. Only removing all the internal
links, we get the exact count of 351,000 external links: linkdomain:wwwrealestate.com
-site:realestate.com
The combination of these techniques will help us to determine about any website's deep-
link ratio, where many links point to the subpages of the site rather than the site's
homepage. Knowledge of this is necessary, as search engines likely fall for sites whose
most links point to their subpages. This seems more organic in comparison to a linking
angle, showing that not only the homepage is necessary and important but the rest of
the pages are also as important as the homepage, in order to stimulate people to link
with them.
Taking the first example (link:http://www.realestate.com -site:realtor.com), be aware of
the fact that there are 178,000 external links at Realestate.com's homepage.
With the second search (linkdomain:www.realestate.com -site:realtor.com), the number
of external links are 323,000 in all that are pointing to any and all pages across the
realestate.com site.
If we remove the number of links that point to the homepage from the total number of
links that the site attained, the counting comes to 156,000 i.e. the quantity of links
pointing at the site and not the homepage. Dividing this number with the total links will
give us the deep-link ratio figure.
156000/323000 = 0.48 = 48%
Generally a deep link ratio is better than anything else. Sites which have good ranking for
almost every competitive keyword consist of a deep-link ratio by 35 to 45 percent.
Yahoo link, linkdomain and site command can be synthesized in many other ways. Links
can be outlawed from various sites by using the site command repeatedly, as given:
linkdomain:www.realestate.com -site:realestate.com -site:homeshop.com
If by chance we remove links from homeshop.com then the total number of links of
realestate.com comes down to 334,000, which means the overall 16,000 links from
homeshop.com are pointing towards realestate.com. Whenever you come across any site

3. that links to any other website, which is actually linked to that another site from
thousands of internal pages, indicating a site wide paid link – something that many
search engines frown upon.
To only see links from homeshop.com to realestate.com, you may use the below
combination:linkdomain:www.realestate.com site:homeshop.com
The 14,300 links from homeshop.com to realestate.com will be displayed. The conflict
here is in the calculation of 16,000 links above. Do not follow these searches blindly, they
aren't 100% accurate, as they keep fluctuating with time and technology.
This kind of searching will help us to know what the quality is like and not the quantity of
a site's backlinks. We surely do know that majority of search engines pay attention to
.edu and .gov links as they are tough to maneuver. So, here is how the linkdomain and
site commands can be used to know how many .edu links any site is pointing at:
linkdomain:www.realestate.com site:.edu
With this we get to know the number of .edu links that are connected to realestate.com.
Google seems to favor .edu links majorly, that is the reason realestate.com stands firm in
competition of the real estate industry.
You may follow the same procedure for .gov sites or other top level domains (TLDs)
like .mil, .museum, .aero, .int, and .jobs. These top level domains are highly trusted
upon and so are difficult to acquire links from. Therefore, any site who manages to get
links from these trusty domains, that site is assumed as authentic by search engines.
There is a way of checking how many links a site has from the two most accredited
directories (Yahoo Directory and DMOZ): linkdomain:www.realestate.com
site:dir.yahoo.com (60 links)
linkdomain:www.realestate.com site:dmoz.org site:dir.yahoo.com (7 links)
With the above method, we can see that realestate.com is not harming any of the
department of these trusted links and this is one of the reasons, that today it is on the
top in the keyword market.
Author Bio: This article has been written by NJ SEO company talks about the ways to
analyze your competitor’s backlinks. To know more about SEO visit Semaphore Software,
a New Jersey SEO Company.