Logitech and Ustream are launching a partnership to promote Logitech webcams. Phase 1 will involve giving webcams to celebrities and influencers to promote on social media and their broadcasts. It will also include banner ads, contests offering webcams as prizes, and announcing the partnership. Phase 2 will feature recommending Logitech webcams on Ustream's site and linking to purchase pages. Phase 3, focused on pets, will involve seeding shelters with webcams and an iPhone app to promote pet adoption.

1. You’re On.

2. Logitech Program Launch Review June ‘09

8. Phase 2: Advertising and Website

13. Logitech Business Embracing The New Market 2005 Today Personal Communication 1 to 1 Personal Broadcaster 1 to Many --- or Millions Live and Interactive

14. Driving Demand Generation