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Church work online in Finland

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Church work online in Finland

  1. 1. How can 3000 church workers learn to use the social media in their work? Terhi Paananen Training coordinator Spiritual life on the internet
  2. 2. Church WORK online -training <ul><li>The goals are </li></ul><ul><li>* raised awareness of the possibilities of the social media for church work </li></ul><ul><li>* encouragement to take part in the social media and </li></ul><ul><li>* more skills to do take part in the discussion forums on the internet </li></ul>Hengellinen elämä verkossa
  3. 3. Why is this being done? <ul><li>To be where the people discuss things </li></ul><ul><li>To encourage the parishioners to speak up as Christians on the internet </li></ul><ul><li>To give correct information about the Christian faith and the church </li></ul>Hengellinen elämä verkossa
  4. 4. Hengellinen elämä verkossa
  5. 5. THE PLAN <ul><li>2009-2010 150 instructors (15-20 / diocese) will be trained </li></ul><ul><li>2010-2012 3000 parish workers will participate in the workshops lead by the instructors </li></ul><ul><li>Workshops are for 20-25 people </li></ul>Hengellinen elämä verkossa
  6. 6. Basic principles <ul><li>It’s all about communication and communication is a two way street </li></ul><ul><li>-> a lot of discussion </li></ul><ul><li>Learning by doing </li></ul><ul><li>Everybody is equal -> the instructors are more like coaches than lecturers </li></ul><ul><li>The attitude makes a difference </li></ul>Hengellinen elämä verkossa
  7. 7. The content of the workshops <ul><li>Facebook: How to use for ministry purposes? What is public and what is private? </li></ul><ul><li>Conversation Forums : Where to go and what to say? </li></ul><ul><li>What is spiritual and/or Christian life on the internet? What do we promote? </li></ul><ul><li>Why should we keep blogs ? How to write a comment? How to use Twitter? </li></ul><ul><li>Ethical questions raised by the social media </li></ul>Hengellinen elämä verkossa
  8. 8. Hengellinen elämä verkossa
  9. 9. Feedback from workshops <ul><li>A webropol questionnaire - so far  </li></ul><ul><li>An emphasis is put in creating a positive atmosphere in the group because it energizes people </li></ul><ul><li>Feedback will be analyzed so that we can help the instructors to teach better </li></ul>Hengellinen elämä verkossa
  10. 10. Results in June 2010 <ul><li>120 instructors and 194 participants </li></ul><ul><li>Already a change in the discussion forums </li></ul><ul><li>New tools for groups in parishes, especially in the youth work </li></ul><ul><li>Many new Facebook-groups and pages </li></ul><ul><li>An increase in the counseling contacts with messenger and chat services </li></ul>Hengellinen elämä verkossa
  11. 11. Social media strategy <ul><li>Three levels of strategical planning </li></ul><ul><ul><li>Guidelines for the individual parish worker </li></ul></ul><ul><ul><li>The plan for a parish </li></ul></ul><ul><ul><li>The Evagelical-Lutheran Church in Finland as a whole </li></ul></ul>Hengellinen elämä verkossa
  12. 12. Social media strategy for a parish <ul><li>Keeping it simple </li></ul><ul><li>Questions to answer: </li></ul><ul><ul><ul><li>What internet services are most important for our parish? </li></ul></ul></ul><ul><ul><ul><li>Who can represent the parish – the workers or the parishioners? </li></ul></ul></ul><ul><ul><ul><li>How to evaluate the work? </li></ul></ul></ul>Hengellinen elämä verkossa
  13. 13. <ul><li>Terhi Paananen </li></ul><ul><li>Spiritual life on the internet / Training coordinator </li></ul><ul><li>e-mail: terhi.paananen @ evl.fi </li></ul><ul><li>Blog: terhip.vuodatus.net </li></ul><ul><li>Twitter: Terhi_P </li></ul><ul><li>www.slideshare.com/terhipaananen </li></ul>Hengellinen elämä verkossa