Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015

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Digital Transformation business case of Affinity Petcare presented at the International HR Conference on 9th October 2105

Negócios

Digital
transformation:When HR people can make the difference
Xavier Serra@TeresaNiubo www.teresaniubo.com 9th October 2015

Business will become
more and more digitalized
in the future

This is not about Technology
it is about Change Management…

Customer Loyalty
Digital enables targeted communication

e-Commerce
A new source of business growth

Employer Branding
Our candidate is on-line

Digital culture
Building digital capabilities

Digital Transformation:
When HR people
can make the difference

Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015

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