Turbocharge Your CRM with Web Data

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Presentation by Rob Tuttle at the Teradata 3rd Party Influencer's Meeting April 2010 in San Diego, CA

Turbo-Charging CRM with Web Data Rob Tuttle Director of Solutions Marketing Teradata

The Problem: Two Sets of Disconnected Data > Website Banners Messaging Email Blog OFFLINE MARKETING Catalog Fax TV Direct Mail Word of mouth Call Center Print ONLINE MARKETING

Online Behavior Triggered Events > ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where ,[object Object],Check ,[object Object],Campaign Who ,[object Object],What ,[object Object],[object Object],Check Trigger: abandonment Qualification: did not buy through another channel, and still in stock Personalization: customize the offer for this visitor > price, discount, interest rate, shipping, etc. > creative offer - graphic, messaging > channel - email, direct mail, phone, etc. Visa ,[object Object],ROI

So What Is This Really Worth? > Plus: email, direct mail, contact center, etc. Current Reasonable Potential Visitors Per Month 500,000 500,000 550,000 % Visitors Who Buy 0.029 0.032 0.050 Buyers Per Month 14,500 15,950 27,500 Buyers Per Year 174,000 191,400 330,000 Average Purchase $125.00 $137.50 $137.50 Monthly Revenue $1,812,500 $2,193,125 $3,781,250 Annual Revenue $21,750,000 $26,317,500 $45,375,000 Value $4,567,500 $23,625,000

Why Hasn’t Everyone Done It? >

Roadblocks to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], > A comprehensive, integrated database REQUIREMENT Minimize Online/IT Resources REQUIREMENT

Teradata Solution: Teradata Integrated Web Intelligence ,[object Object],[object Object],[object Object],[object Object], > Website Social Media Website Website

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1. Turbo-Charging CRM with Web Data Rob Tuttle Director of Solutions Marketing Teradata

2. The Problem: Two Sets of Disconnected Data > Website Banners Messaging Email Blog OFFLINE MARKETING Catalog Fax TV Direct Mail Word of mouth Call Center Print ONLINE MARKETING

3.

4.

5. So What Is This Really Worth? > Plus: email, direct mail, contact center, etc. Current Reasonable Potential Visitors Per Month 500,000 500,000 550,000 % Visitors Who Buy 0.029 0.032 0.050 Buyers Per Month 14,500 15,950 27,500 Buyers Per Year 174,000 191,400 330,000 Average Purchase $125.00 $137.50 $137.50 Monthly Revenue $1,812,500 $2,193,125 $3,781,250 Annual Revenue $21,750,000 $26,317,500 $45,375,000 Value $4,567,500 $23,625,000

6. Why Hasn’t Everyone Done It? >

7.

8.