The 10 most important strategies for using Social Media for business and personal brand development

1. the ten golden rules of social media
@jayberkowitz www.tengoldenrules.com

2. the ten golden rules of social media
@jayberkowitz
• what makes social media work for business
and personal brand development
• develop your own social property
• how to build your channels
• simple 3-step social media rock star

9. the ten golden rules of social media
@jayberkowitz

10. it’s not about you

12. put their name in lights

14. retweet

15. recognize and interact

16. recognize and interact

17. the 95% rule

18. what is your passion?

19. If you build it they won’t just come

21. Campaign produced 14,545 targeted fans
The cost per fan was $0.22
‘if you like’

22. Photo Credit Flickr: avlxyz
facebook advertising

23. Photo Credit Flickr: avlxyz
Made in America Event Radio vs. Facebook
Facebook = 12x more RSVP’s and 4x more attendees

24. facebook advertising

25. 3. there are no rules

26. 3. there are no rules
facebook campaign testing 1,283 ads

27. 3. there are no rules
@sharpie

28. content is king

29. what are your top 3-4 q’s

30. a picture is worth 1,000 clicks

34. “We saw traffic
triple from Pinterest
and it converts at a
higher rate than
traffic from
Facebook and
Twitter” Warby
Parker co-founder
Neil Blumenthal

36. video!

41. Felix Arvid Ulf Kjelberg is a foul-mouthed Swedish video-game commentator
23.9 million total subscribers.
3.69 billion total views
$8.47 million estimated yearly income after YouTube's 45% cut.

42. Facebook Video

43. Facebook Video

44. traffic x conversion = revenue

47. “That's an Aweber
lightbox with
Facebook integration.
It works really well
because the name of
the user is already
filled in.”

48. “After someone opts in, they
receive a series of auto
emails that are design to
build trust, establish me as
the expert in my space, and
recommend solution that
will solve their problems.
Some of the these solutions I
created myself, some are
affiliate products, and some I
don't make any money on
but I recommend because
they’re good.”

49. video training course

50. webinar

51. book

53. what is your ebook

54. lead the trends

55. lead the trends

56. lead the trends

57. Photo credit - Wikipedia

59. YouTube Retargeting

60. Facebook Retargeting

61. mobile/apps

62. Facebook Mobile
• 1.5 billion users
• The average person check FB 14 times per day.
• 101 million people access FB via mobile per day
• 71% mobile traffic

63. Promoted Social Content

64. Facebook custom audience

65. Podcasting

66. cascade content

67. cascade content

68. cascade content

69. cascade content

70. cascade content

71. the ten golden rules of social media
@jayberkowitz
1. it’s not about you
2. the 95% rule
3. if you build it they won’t just come
4. there are no ‘rules’
5. content is king
6. a picture is worth 1,000 clicks
7. video!
8. traffic x conversion = revenue
9. lead the trends
10.cascade content