Jay Berkowitz, Founder of TenGoldenRules.com and www.InternetMarketingClub.org , presented “10 Things Every Club Marketer Needs to Know About Internet Marketing” at the Professional Club Marketing Association meeting in Naples, Florida. In this presentation, discover how to design websites so they are optimized for Google and the internet search engines to be friendly for members and prospective members. Learn the latest strategies for Social Media Marketing on Facebook, YouTube and Twitter and understand strategies for measuring competitor activity on the web.

1. 10 Things Every Club Marketer Needs to Know About Internet Marketing Jay Berkowitz www.TenGoldenRules.com

3. Recent Media Wall Street Journal

4. Recent Media Business Journal

5. Recent Media FOX TV

7. U San Fran Internet Masters Certificate

8. #1 You can measure ROI…to the penny

9. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker

10. Pay Per Click – Conversions are a measurable action on your site

11. Advanced PPC You can advertised locally

12. Advanced PPC Landing pages and Conversion

13. #2 It’s easy to find out how you perform vs. a competitor

14. The Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet

15. Google Page Rank 3/10 1,150 pages indexed ‘read’ by Google SEO Quake Toolbar 269 Links TO the site

16. 3,402,976 Alexa Rank SEO Quake Toolbar 4,380 pages Indexed ‘read’ by Google Google Page Rank 2/10

17. Google Page Rank 3/10 159 pages indexed ‘read’ by Google Alexa Rank 8,075,436 SEO Quake Toolbar

18. 72 Pages Indexed or ‘read’ Alexa Rank 7,027,051 SEO Quake Toolbar Google Page Rank 2/10

21. #3 It is for Every Business!

25. #4 What are they doing online?

26. YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10

27. YouTube – BlendTec

28. Best Practices – Entertain, Great Music, Celebrities, Spoofs

29. Best Practices – Educate “How to Videos ”

30. Facebook – Rising Star

31. Fan Page = Business Page

32. LinkedIn – A Social Network for Buiness (Grownups)

33. What is Twitter? A Personalized News Feed

34. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet

36. Does it Work for Business? 11:55 AM

37. Does it Work for Business? 11:56 AM

38. #5 Internet Advertising is NOT Expensive

39. 1 0 0 B i l l i o n S e a r c h ™ 6 8 %

40. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side

41. Keyword Research - Searches

42. Highlight text Copy into Word Docment

44. How many links TO a site TenGoldenRules has 4,979 Links TO the site

45. Directory links Business.com Page Rank 7/10

46. TenGoldenRules.com Meta tags match content

48. # 6 – Your List is Your Biggest Asset

50. #7 It’s not too late to learn this internet stuff

51. Podcasts Free Internet Radio on any topic

52. #8 Blogging

53. Blogs are the New Newsletters Prospects will subscribe to Blogs

54. Google Reader User Defined News

55. Blogs = easy as eMail!

56. Set up a ‘blog’ at WordPress.org

57. Add a headline

58. Create links Flickr Photo Credit Sergey Golonkin

59. Add an image (Flickr.com, iStockPhoto.com) Flickr Photo Credit Sergey Golonkin

60. Add an image Flickr Photo Credit Sergey Golonkin

62. #9 You can find the People

63. Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10

64. Facebook – Rising Star

65. # 10 – Your Website is a Lead Magnet

66. Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”

68. What is TenGoldenRules.com? Search Engine Marketing

69. What is TenGoldenRules.com? Landing Pages & Conversion

70. What is TenGoldenRules.com? Video

71. What is TenGoldenRules.com? Viral Marketing

72. What is TenGoldenRules.com? eNewsletters

73. What is TenGoldenRules.com? New Program Launch Strategy