Jay Berkowitz, author and business keynote speaker, presented “10 Strategies to Build Organizational Trust and Credibility using Social Media Tools” to the IABC. Mr. Berkowitz explained how to build organizational trust and credibility using social media tools.

1. 10 Strategies to Build Organizational Trust and Credibilityusing Social MediaTools Jay Berkowitz www.TenGoldenRules.com

2. Objectives How to build presence for large and small brands in Social Media Key roles of different communicators within the organization Best opportunities to build brand trust How to monitor and respond to Social Media Mentions

5. Recent MediaWall Street Journal

6. Recent MediaFOX TV

7. 1. Build authenticity from the topBill Marriot’s Blog

8. Get your own free Blog (website) Blog

9. Blogging is as easy as sending email Blog

10. People subscribe to read blogs

11. You can read blogs on your phone (RSS)

12. Tony Hsieh Zappos CEO Blog

13. Craig Newmark - CraigsList Founder

14. 2. Hang out with 500 Million of your best friends Photo Credit Flickr: dfarber

15. Facebook passes Yahoo, now 500 Million Users

16. Facebook Profile - share as little or as much as YOU want, with WHO you want

17. Facebook Fan Page – ‘profiles’ for your business Starbucks has over 14,000,000 likes or ‘fans’

18. Levi’s Website – ‘Like’ a product and all your Facebook friends see it!

19. S-Commerce – Best Buy selling from Facebook

20. Strategy #3 Customer Service – The New Marketing http://www.youtube.com/watch?v=CvVp7b5gzqU

21. ComcastCares builds relationships online

22. ‘RichardatDell’ and the Customer Service team put a personal face on Social Monitor and Response

23. Google Alerts – monitor online mentions

24. Use www.Search.Twitter.com to monitor what is being said about the brand

25. Tweet Deck -- Set columns for searches and favorites

26. Radian 6 – Advanced Social Media Monitoring

27. Trackur.com - Social Media Monitoring

28. 4. Create a Community Free Networking and Learning – Members Worldwide

29. SAP Community Network 1.7 Million members, 5,000 Bloggers

30. Best Buy BlueShirtNation -- Internal Community – Builds loyalty, Communication

31. #5. “You can’t beat ‘em. Join ‘em.” Ratings and reviews

32. “I work in the Hotel Industry- an industry almost solely dependant on the delivery of excellent customer service! Our management team have found it useful to encourage our associates to keep up with posting on TripAdvisor.com. Whenever positive (or negative) posts are made from our past guests, we ensure that our team is reading what our guests are saying!What a better way to hold someone accountable and also recognize superior customer service than to have their name plastered on the World Wide Web! Comment cards are one thing, but this takes recognition and accountability to whole new level.” Susan Aichele

33. Bazaarvoice -- Reviews on your site can increase conversion ++50%

34. #6 Interact on Twitter Team Tweeting: Manager, Photographer and Brit all Twit

35. #6 Personality on Twitter In addition to @JetBlue -- great last minute deals

36. The Three E’s of Social Media - Educate

37. The Three E’s of Social Media - Educate

38. The Three E’s - Entertain

39. The Three E’s - Engage www.Twitter.com/Iconic88

40. Social Media Industry Report Only 46% using video… http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/

41. YouTube is the #2 Search Engine

42. YouTube is the #3 Website (Alexa)

43. Dove ‘Evolution’ video 11,800,000 views +

44. Video Opportunity- Personal Brand Building WineLibrary.tv = 80,000 views per day

45. Video Opportunity -- Product DemonstrationBlendtec over 100 Million views and Sales ++ 5X

46. 8. Social Media Policies

47. IBM Social Computing Guidelines http://www.ibm.com/blogs/zz/en/guidelines.html

48. IBM Social Computing Guidelines: Executive Summary Know and follow IBM's Business Conduct Guidelines IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy. Identify yourself—name and, when relevant, role at IBM—when you discuss IBM or IBM-related matters. And write in the first person. You must make it clear that you are speaking for yourself and not on behalf of IBM. If you publish content to any website outside of IBM and it has something to do with work you do or subjects associated with IBM, use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."

49. IBM Social Computing Guidelines: Executive Summary Respect copyright, fair use and financial disclosure laws. Don't provide IBM's or another's confidential or other proprietary information. Ask permission to publish or report on conversations that are meant to be private or internal to IBM. Don't cite or reference clients, partners or suppliers without their approval. When you do make a reference, where possible link back to the source. Respect your audience. Don't use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in IBM's workplace. You should also show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion.

50. IBM Social Computing Guidelines: Executive Summary Find out who else is blogging or publishing on the topic, and cite them. Be aware of your association with IBM in online social networks. If you identify yourself as an IBMer, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients. Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so. Try to add value. Provide worthwhile information and perspective. IBM's brand is best represented by its people and what you publish may reflect on IBM's brand.

51. PolicyTool.net

52. 9. Free Tools = Trial and Trust

53. 9. Free Tools = Trial and Trust

54. Social Media Crystal Ball

55. Location Based Networking

56. Foursquare = Location Based Marketing for Retail and Restaurants

57. Woot.com and Groupon are 2 example of hot category featuring Daily Deals

58. Popularity of Podcasts growing again with iPhone and Smart Phone adoption

59. Info Marketing Products -- Millions of Dollars sales for Knowledge/Courses

60. 10 Strategies to Build Organizational Trust and Credibility using Social Media Tools Build Authenticity from the Top - CEO Blogs Make Lots of ‘Friends’ – Facebook Fan Page Customer Service as the New Marketing Create Community You can’t beat ‘em. Join ‘em Tweet! Video = Personality Free Tools What can they say? Social Media Policies Look into your Crystal Ball

61. TenGoldenRules?

62. What is TenGoldenRules.com? Social Media

63. What is TenGoldenRules.com?Video

64. What is TenGoldenRules.com? Blogs

65. What is TenGoldenRules.com? Search Engine Marketing

66. What is TenGoldenRules.com?Landing Pages & Conversion

67. What is TenGoldenRules.com? New Program Launch Strategy

68. .Org

69. 10 Strategies to Build Organizational Trust and Credibility using Social Media Tools Top 10 List - do 1 thing today! Please ‘pay-it-forward’ Join the Conversation! Podcast call in 206-888-6606 Be my friend! Linked In, Twitter @jayberkowitz Speaking Opportunities Consulting, Search, Conversion, Affiliate http://Presentations.TenGoldenRules.com f/u Q&A Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Jay@TenGoldenRules.com