1. Creating a Content Continuum Presented By: Tim Hurley, Founder and Managing Partner

2. AGENDA: Brave New (Media) World Consolidation, fragmentation – challenges and opportunities Today’s B2B Buyer Influencers The Media Revolution The New Marketing Imperatives Creating A Content Continuum Content Creation/Syndication/Curation Case studies of Content Continuum in action Q&A

3. The Apocalypse Is Upon Us The MEDIA Apocalypse is Upon Us Photo credit: zachwass2000 on flickr

5. Print media are still below the pre-recession ad spending levels of two years ago. Newspapers were one of the hardest hit, with a -3.5% change in measured ad spending.

7. Media Morphing Traditional Media Search Blogs/ Online Social Media

8. Old School vs. Digital Age

9. The Newsroom of the Future April 6, 2011 8

10. B2B Buyer Influences How IT buyers View/ Use Content in Their Decision-Making Process (Source: IDG Connect)

11. Social Media Consumption: Tech Buyers Source: IDG Research Audience Engagement Study Base (3,658 technology buyers worldwide)

12. TheSocial MediaReEvolutionRevolution

13. Marketers Must Adapt …And…

14. Creating the Content Continuum Define Problem, Objective; Set Goals Establish Content CoE Determine Channel Selection

15. Defining the Content Continuum Content Creation Curation Syndication

16. Content Continuum Components Blog Community Content Podcast Videos Photos Presentations Whitepapers eBooks News Releases Commissioned Research Surveys Executive PoVs

17. What is Content Syndication? Syndication—publishing or broadcasting of materials simultaneously in multiple places Content: Content that cannot be found will not make money Only syndicate quality content

18. Really Simple Syndication Circulate to select prospects via a personalized e-mail/ e-mail series, video e-mail Highlight via your email signature with hyperlink Add to your corporate website’s newsroom Push to media circles: Package top articles/content into an eBook Create a to tell a story by highlighting key points Craft key points into a “how to” or whitepaper

19. Content Curation Is… Editing on steroids Just a proxy for social media Something that can be completely automated The 21st century news room Done quickly, easily, cost-effectively Authoritative social journalism Happening as I speak

20. The Curation Hype Curve

21. Content Curation Toolbox

22. Curation in Action Brand RSS Feeds

23. The Continuum Checklist Identify Content Creators, Curators Poll Stakeholders Develop Strategy Editorialize Track, Measure, Adapt Rinse, Repeat

24. Content Continuum Success Stories:

25. Case Study: Charlie Sheen

26. Case Study: HubSpot

27. Case Study: CIO STRAIGHTalk

28. Case Study: IBM Software

29. Recommended Reading

30. Thank You! Questions? Connect with Me: www.linkedin/com/in/timothyjhurley www.twitter.com/thurley thurley@thinkmediapartners.com www.thinkmediapartners.com