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@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Squeeze
The Most
Benefit
From The
Least Time
Social Media for Small Business
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Squeeze
The Most
Benefit
From The
Least Time
Social Media for Small Business
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Mindset
Strategy
Activities
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
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Do?
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Big Picture
Benefits
Activities
Efficiency
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
I Currently Use Social Media
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@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
I Don’t
Have Time
For Social
Media!
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
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Components
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
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@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
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@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Existing Customers
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Meet New People
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do with passion
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Why Do You Use Social Media?
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Big Picture
Benefits
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@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Word of
Mouth
Repeat
Business
New
Business
Ideas
More
Visibility
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Word of
Mouth
Repeat
Business
New
Business
Ideas
More
Visibility
Conversation
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
One Way Conversation Two Way Conversation
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
What
you
know
What
they
want to
know
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
What
you
know
What
they
want to
know
Sweet spot
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Customer
Education
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Advice
Industry
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News
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Questions
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Money
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Promote
Other
Businesses
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Your
Customers
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Backstory
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Big Picture
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@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Fill Out
Your
Profile
Start
Sharing
Things
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People
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Account
Setup
Account
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@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Account
Setup
Account
Maintenance
Account Fine
Tuning
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Post Things
(Tell Your
Business
Story)
Respond To
People
Join
Conversations
Community
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Reputation
Management
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Big Picture
Benefits
Activities
Efficiency
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Maintenance:
Post
Respond
Community
Reputation
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Start your
day
5 minutes
Before
lunch
5 minutes
Early
afternoon
5 minutes
End of
day
5 minutes
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Post Things
(Tell Your
Business
Story)
Respond To
People & Join
Conversations
Community
Management
Reputation
Management
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
Prioritize
your social
media
accounts
Schedule
posts in the
future
Better
efficiency
Set up
notifications
Respond
quickly
Don’t waste
time looking
Set a timer
so you don’t
spend more
time each
day
Adjust your
time based
on your
online
community
More
engaged
community
takes more
time
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC
@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

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