1. Case Study _ Mercedes Benz
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BUSINESS CASE
 Mercedes Benz wanted to leverage a mobile platform at the Auto Expo 2010
 With an assured footfall of over 2,00,000 visitors, the expo was the perfect platform for
brand promotion
 The brand was looking at an engaging experience for auto enthusiasts visiting the expo
SOLUTION
 Converting Mercedes-Benz stall at the Auto Expo into a Buzz hotspot
 Providing a rich product experience to the users in an innovative way, to trigger a
reason for them to visit Mercedes-Benz stall
 Customizing the content based on different mobile phone models
 Making the user avail the details of the car models, as easily as pressing the thumb on
the phone
 Having ambient media such as standees, visual displays & promoters to educate users to
turn on their mobile Bluetooth

2. Case Study _ Mercedes Benz
http://telibrahma.com Follow us on https://www.facebook.com/BuzzAtPlaces
RESULTS
 Over 60,000 engagements were achieved
 18,000+ unique users availed the application
HIGHLIGHTS
 Provided great visibility for Mercedes-Benz and an innovative edge to the brand
communication
 Both Brand building and Response generation at the same time delivering superior ROI
LEARNINGS
 Ensured that essential product information were delivered to visitors in an interactive way
 Enabled visitors to carry a great brand experience from the event
 The engagement created a buzz among other automobile giants, who wanted to use this
technology for enhancing their promotional activities