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Integrated Marketing Campaign

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Eric Floresca
Eric Floresca

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Integrated Marketing Campaign Antonietta Robino, Eric Floresca, Katherine Woo
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interactive ,[object Object],[object Object],18-24 25-34 18+ 35-54 55+ 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 NADbank ’07 TELEVISION RADIO INTERNET NEWSPAPER MAGAZINE
Internet Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interactive Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Internet and IMC ,[object Object],[object Object]
Dove Real Beauty The centre of the conversation on what is beautiful and what is not.
Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotions Dove ,[object Object],[object Object],[object Object]
Public Relations ,[object Object],[object Object],[object Object],[object Object]
Dove For Real Beauty ,[object Object],[object Object],[object Object]
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Role of public relations for an organization or a company in a crisis situation ,[object Object],[object Object]
Direct Marketing ,[object Object],[object Object],[object Object]
 
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Direct Marketing ,[object Object],[object Object]
Future of direct marketing ,[object Object]
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Personal Selling ,[object Object],[object Object],[object Object],[object Object]
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Examples of Personal Selling: ,[object Object],[object Object]
Main roles of the sales force are: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Event Marketing and Sponsorships ,[object Object],[object Object]
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Integrated Marketing Campaign

  • 1. Integrated Marketing Campaign Antonietta Robino, Eric Floresca, Katherine Woo
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