5. GOAL OF INTERNAL COMMUNICATIONS Know about Understand Be involved Support Be committed Ambition Interactivity
6. TELE2 INTERNAL COMMUNICATIONS SWOT My Voice: results above benchmark Tele2 Way is very strong and gives the company one culture Challenger: one clear internal image My Voice: good results, but not yet best in class Group not completely mature in terms of internal communications Mostly top-down communication S W Organizations can no longer ignore the social media and Intranet 2.0 A lot of employees are probably talking about their company, and we are not part of the conversation Arrival of the Digital Natives in organizations Learn from each other / best practices: copy with pride O T Experience and knowledge are with the people, not with the company