Early stage startups

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Teemu Kurppa

Talk for Summer of Startups program

Tecnologia

TEEMU KURPPA
teemu@huikea.com
twitter.com/teemu
dirtyaura.org/blog

EXPERIENCE

Great Social Mobile Enterntainment
for busy people

1. Getting acquired
2. Attracting early users
3. Be persistent, work smart
4. Q&A

WHY A STARTUP
IS ACQUIRED?

A lot of eyeballs
Hardcore tech
Growth business
Valuable data
Team
Product

2. Attracting early users
Or hockey-sticks are smooth only from distance

HOCKEY-STICK
HUMBUG
MAU
4000

3000

2000

1000

0
Jan Feb Mar Apr Jun Jul

REALITY

MAU
3000

2250

1500

750

0
Jan Feb Mar Apr Jun Jul Aug Sep

small web
improvements
&
Launch mobile 0.3 web beta Release: Inline comments
mobile 0.2 Out of Beta
mobile 0.1 16.11. 12.12.
19.9. 7.11. 27.3.
& minimal web
17.7. ETel Conference
Business 2.0 27.3.
GigaOM 9.12.
6.8. Twitter down
New York Times
March
17.12.

Out of Beta Exodus
small web
Release: Inline comments Google
improvements 27.3. TWiT’s Laporte joins
Launch
&
web beta 12.12. acquisition
mobile 0.1 mobile 0.2 7.11. ETel Conference A lot of blog coverage
& minimal web 19.9.
mobile 0.3
27.3. 9.10.
17.7.
16.10. 6.4.
GigaOM Business 2.0
6.8. 9.12. TechCrunch
Twitter down 17.5.
March
New York Times
17.12. Eurovision party
12.5.

ﬂyers & event
Lordi in Jaiku
SubTV/Markku from Finland

Reboot 9.0
1.6.

Who are early adopters for your product?
What are the inﬂuential channels to
reach them?

WHAT STARTUPS ARE REALLY LIKE
BY Y-COMBINATOR STARTUPS

“ The emotional ups and downs were the biggest
surprise for me.
I've been surprised again and again by just how much more important persistence is than raw intelligence.

”
“ I've been surprised again and again by just how much
more important persistence is than raw intelligence.
”
“ I'm continually surprised by how long everything
can take. Assuming your product doesn't
experience the explosive growth that very few
products do, everything from development to
dealmaking seems to take 2-3x longer than I
always imagine.
”
“ It is never a single thing. Everything is just
incremental and you just have to keep doing lots of
those things until you strike something.
”

TECH FOUNDER’S
PSYCHOLOGY 101
Any problem is solvable

Given enough time and your brains

Never enough time

Solve right problems

Work smarter, not harder

THIS IS SURPRISINGLY HARD

HUIKEA KANBAN

PRODUCT
MARKETING
FINANCING

HUIKEA KANBAN

PRODUCT
MARKETING
FINANCING
ADMINISTRATION

Learn and absorb, but at the end of the day
you make the calls

Q&A
Ask anything about
Huikea
Jaiku
Google
Mobile
Games
Social web
Bootstrapping
anything in your mind

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Early stage startups

1. TEEMU KURPPA teemu@huikea.com twitter.com/teemu dirtyaura.org/blog EXPERIENCE

3. Great Social Mobile Enterntainment for busy people

5. 1. Getting acquired 2. Attracting early users 3. Be persistent, work smart 4. Q&A

6. 1. Getting acquired

7. WHY A STARTUP IS ACQUIRED? A lot of eyeballs Hardcore tech Growth business Valuable data Team Product

8. 2. Attracting early users Or hockey-sticks are smooth only from distance

9. HOCKEY-STICK HUMBUG MAU 4000 3000 2000 1000 0 Jan Feb Mar Apr Jun Jul

10. REALITY MAU 3000 2250 1500 750 0 Jan Feb Mar Apr Jun Jul Aug Sep

11. small web improvements & Launch mobile 0.3 web beta Release: Inline comments mobile 0.2 Out of Beta mobile 0.1 16.11. 12.12. 19.9. 7.11. 27.3. & minimal web 17.7. ETel Conference Business 2.0 27.3. GigaOM 9.12. 6.8. Twitter down New York Times March 17.12.

12. Out of Beta Exodus small web Release: Inline comments Google improvements 27.3. TWiT’s Laporte joins Launch & web beta 12.12. acquisition mobile 0.1 mobile 0.2 7.11. ETel Conference A lot of blog coverage & minimal web 19.9. mobile 0.3 27.3. 9.10. 17.7. 16.10. 6.4. GigaOM Business 2.0 6.8. 9.12. TechCrunch Twitter down 17.5. March New York Times 17.12. Eurovision party 12.5. ﬂyers & event Lordi in Jaiku SubTV/Markku from Finland Reboot 9.0 1.6.

13. EARLY ADOPTERS ARE EVERYTHING

14. Who are early adopters for your product? What are the inﬂuential channels to reach them?

15. 4. Be persistent, work smart

16. WHAT STARTUPS ARE REALLY LIKE BY Y-COMBINATOR STARTUPS “ The emotional ups and downs were the biggest surprise for me. I've been surprised again and again by just how much more important persistence is than raw intelligence. ” “ I've been surprised again and again by just how much more important persistence is than raw intelligence. ” “ I'm continually surprised by how long everything can take. Assuming your product doesn't experience the explosive growth that very few products do, everything from development to dealmaking seems to take 2-3x longer than I always imagine. ” “ It is never a single thing. Everything is just incremental and you just have to keep doing lots of those things until you strike something. ”

17. HACKERS & HUSTLERS

18. TECH FOUNDER’S PSYCHOLOGY 101 Any problem is solvable Given enough time and your brains Never enough time Solve right problems Work smarter, not harder THIS IS SURPRISINGLY HARD

19. HUIKEA KANBAN

20. HUIKEA KANBAN PRODUCT

21. HUIKEA KANBAN PRODUCT MARKETING

22. HUIKEA KANBAN PRODUCT MARKETING FINANCING

23. HUIKEA KANBAN PRODUCT MARKETING FINANCING ADMINISTRATION

24. Learn and absorb, but at the end of the day you make the calls

25. Q&A Ask anything about Huikea Jaiku Google Mobile Games Social web Bootstrapping anything in your mind