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Social Media: What's in it for Me

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Teela Jackson
Teela Jackson

The document discusses best practices for using social media platforms like LinkedIn, Facebook, and Twitter for professional purposes. It was presented by Teela Jackson and Jenny DeVaughn, who have experience in executive recruiting and social media strategy. They covered trends in social media use, optimizing profiles, engagement tips, and how social networks can help users develop relationships, collaborate, find opportunities, and support career goals.

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Social Media: What’s in it for me? Teela Jackson http://www.linkedin.com/in/teelajackson Jenny DeVaughn http://www.linkedin.com/in/jennydevaughn
Agenda Introductions Social Trends Best Practices LinkedIn Facebook Twitter What’s in it for you? Discussion Special Invitation
Teela Jackson VP of PEGs with SHRM-Atlanta 10+ years of executive recruiting experience in corporate and agency environments Senior Talent Consultant with Talent Connections Faculty with Career Spa
Jenny DeVaughn EVP of Marketing and PR with SHRM-Atlanta 3rd Most connected woman in the world on LinkedIn 7+ years of executive recruiting experience Director, Social Strategy for Bernard HODES Group
Social Trends
A New Role for HR: Support Your Company's Brand - Gary Billings, Ph.D.
LinkedIn
Best Practices for LinkedIn Is this the right tool for me? Professional vs. Personal How much do I share? Create profile Use common terms and “searchable” information Get connected Give your profile personality Live by the “golden rule”
Facebook
Best Practices for Facebook Learn about privacy settings Determine if it is the right tool for your strategy What is your goal? Who can manage it? What content will we share? Who can participate? How will we react to posts? Allow jobseekers to search and share jobs easily
Twitter
Best Practices for Twitter Set goals quickly - this could be a bumpy ride! Follow those you know and trust Watch and learn It’s all about relationships Personalize Stimulate When there’s a lull, revisit your goals
What’s in it for YOU? Develop and maintain new relationships Collaborate with the best in your industry Mentor others Stay connected with colleagues (current and former) Find a new opportunity Get promoted Discover innovative ways to work Reach your professional goals Support for your charity of choice Have fun
Questions?
You’re Invited ,[object Object]

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