The document summarizes a sponsorship opportunity for an event called The Work Week taking place in New Orleans from April 28 to May 7, 2011. The Work Week consists of three events - Second Line, Launch Fest, and Sync Up - focused on innovation, partnerships, and social change. Sponsorship levels range from $1,000 to $100,000 and provide various benefits including branding, tickets, networking opportunities, and support for social ventures. The goal is to bring together leaders from business, academia, policy, and social sectors to discuss disruptive innovations through keynotes, panels, and community initiatives.

1. Sponsorship
May 2-3 2011
New Orleans, LA

2. Visi n

3. A community of leaders,
through public/private
partnerships, equipped
with insights for
creating disruptive
innovations for creating
social and economic value
for the future

4. Leadership
M del

5. World
Business Social
Gulf New
Academic Policy Orleans
Caribbean Basin

6. World
• World Leaders • Social Entrepreneurship
• Disruptive Innovation • Sustainability
• Public/Private • Call-to-Action
Partnership
Business Social
Gulf Academic Policy New
Orleans
• Funding Innovators • Celebrate Change
• Respecting Tax Burdens • Building Community
• Create value and serve • Leverage Lessons
community Learned
Caribbean Basin

7. Missi n

8. Sharing Open Resources Funding
experience forum & & Consulting
Leadership

9. Provide a unique information
sharing experience for social,
business, and policy leaders so
they can develop their creative
toolset to implement disruptive
innovations in their sphere of
influence.
Sharing experience

10. Provide the Gulf region an open
forum for discussing business
needs, partnership potential,
growth opportunities, social
needs, and policy goals.
Open forum

11. Provide resources and leadership
to other Caribbean basin nations
who can leverage lessons learned
during Hurricane Katrina and Gulf
Oil Spill.
Resources & Leadership

12. Provide 4 local social ventures
with funding and consulting
support to maximize their
opportunity to meet social needs
while creating value for founders.
Funding & Consulting

13. G als

14. Work Community Establish Lead by
Week spirit of local example
celebration innovation innovators

15. Position The Work Week as the
preeminent week long
celebration for disruptive
innovation, entrepreneurship,
and social change .
Work Week celebration

16. Build a spirit of community
around disruptive innovation,
value creation, social change,
and amplifying private/public
partnerships.
Community spirit of innovation

17. Establish New Orleans and Gulf-
area innovators by having them
share the stage with the World’s
thought leaders for their area of
expertise.
Establish local

18. Lead by example by funding social
ventures and building a conference
without any tax payer funding.
Lead by example

19. Structure Themes Subjects
Bloody Mary/Mimosa/Brunch Future Think
Morning Key Note Economy Globalization
Innovation Discussions Caribbean Basin
Lunch Political Dialogue
Afternoon Key Note Time-to-Change
Government
Innovation Discussions Disaster Response
Monday Key Note
Urban Renewal
Declaration of Innovation
Public/Private Partners
Social Change
Mixer Water
Speakers’ Dinner Health
Sponsored Music Event
Education
May 2, 2011

20. Structure Themes Subjects
Bloody Mary/Mimosa/Brunch Strategy
Morning Key Note
Business Transparency
Innovation Discussions Media
Experience Green Business
Lunch Gaming
Afternoon Key Note Collaboration
Innovation Discussions Innovation Change
Tuesday Key Note Energy
The Big Thank You! Services
Sustainability
Public/Private
Mixer Partnerships
Sponsored Music Event Sports
May 3, 2011

21. Speakers

22. 1 Event Keynote President Obama?
Richard Branson?
2 Day Keynotes Bill/Melinda Gates?
Mark Cuban?
4 Segment Keynotes
Bruce Mau?
15 World Innovators Daniel Pink?
Seth Godin?
15 Local Innovators James Carville?
Lisa Jackson!
4 Master of Ceremonies
Robbie Vitrano
2 Facilitators Future Innovator!
Target Speakers

23. Pr gram

24. Working sessions scheduled each day (in
parallel with the conference) focusing on:
• Building partnerships among businesses by discussing
how cooperation creates more value than competition
• Identify strategies to build partnerships between
corporate, academic, social, and policy spheres to
sustain growth, create value, address social needs, and
build the workforce of the future
• Identify clear objectives for Second Line 2012 for job
creation, funding small businesses, creating
constructive economic policy, reducing tax burden,
and addressing social needs
Community Development

25. Online competition for best social innovation in:
Education Sustainability Disaster Response/ Health Care
Preparedness
Each winner awarded $15,000
+ 15% of sponsor donations
Declaration of Innovation

26. 1. Ideation session for leaders from
communities of need
• e.g., Detroit, Haiti, Egypt, etc.
• Guests of the conference
2. Leaders present problems; Innovators
provide alternatives to address needs
3. Create a call-to-action to provide
resources and implement best
alternatives
The BIG Thank You!

27. • Access to Hospitality Suite at Jazz Fest
• Bloody Mary/Mimosa/Brunch each morning
• Lunch provided
• Post-event reception each evening
• Speaker/VIP Dinner on Monday Night
• Evening Networking Mixers
• Sponsored music event with Jazz Fest
artists
Hospitality

28. Partners

30. Sponsorship Benefits

31. • Align brand and identity to innovation and business for
social good
• Become a founding member of Second Line event
• Access to the world leaders for business, social, and policy
innovation
• Network opportunities with speakers, sponsors, and public
officials involved with all three Work Week events
• Entry to all Work Week hospitality events
• Fund new social ventures making positive change
• Interview by leading national print, radio, and television
media
• Organization product and services described in Second
Line Program
• Logos on all T-shirts
Benefits

32. • Targeted direct mail campaign including tri-fold
brochures and post cards
• Email invitation campaigns
• Full conference ad in leading industry
publications
• Public relations promotions to leading print,
radio, television, and social media nationwide
• Newsletter, Web site, and email communications
with key think tanks and innovators
• Conference Program and On-site publications
• Conference Web Site with links
Promotional Activities

33. Rex Gold Bronze Innovator
Diamond Silver Partner
We will also customize a sponsorship package for your organization.
Sponsorship Levels

34. • Title Sponsor
• Primary Logo Placement
• Identified as founder with all future Second Line events
• Placement on Innovation Advisory Board
• Logo on all Print and Web
• 10 Tickets to Second Line ($500)
• 10 All-Access Passes to all Work Week Events
• Press Release
• 2 Tickets to Speakers Dinner
• 10 Tickets to Jazz Fest
• Access to Jazz Fest Hospitality Suite
• Attendee List
• Speaking Slot
Rex | $100,000

35. • 50% of Investment goes to Declaration of Innovation
• Identified as founder with all future Second Line events
• Placement on Innovation Advisory Board
• Prominent Logo Placement
• Logo on all Print and Web
• 2 Tickets to Second Line ($500)
• 2 All-Access Passes to all Work Week Events
• Press Release
• 2 Tickets to Speakers Dinner
• 2 Tickets to Jazz Fest
• Access to Jazz Fest Hospitality Suite
• Attendee List
Diamond | $50,000

36. • Prominent Logo Placement
• Identified as founder with all future Second Line events
• Placement on Innovation Advisory Board
• Logo on all Print and Web
• 2 Tickets to Second Line ($500)
• 2 All-Access Passes to all Work Week Events
• Press Release
• 2 Tickets to Speakers Dinner
• 2 Tickets to Jazz Fest
• Access to Jazz Fest Hospitality Suite
• Attendee List
Gold | $25,000

37. • Prominent Logo Placement
• Identified as founder with all future Second Line events
• Placement on Innovation Advisory Board
• Prominent Logo Placement on Partners Page
• 2 Tickets to Second Line ($500)
• 2 All-Access Passes to all Work Week Events
• Press Release
• 2 Tickets to Speakers Dinner
• 2 Tickets to Jazz Fest
• Access to Jazz Fest Hospitality Suite
Silver | $15,000

38. • Logo on all Print
• Prominent Logo Placement on Partners Page
• 2 Tickets to Second Line ($500)
• 2 All-Access Passes to all Work Week Events
• Press Release
• 2 Tickets to Jazz Fest
• Access to Jazz Fest Hospitality Suite
Bronze | $10,000

39. • Logo on all Print
• Logo Placement on Partners Page
• 2 Tickets to Second Line ($500)
• 2 All-Access Passes to all Work Week Events
• 2 Tickets to Jazz Fest
• Access to Jazz Fest Hospitality Suite
Partner | $5,000

40. • Logo Placement on Innovators Page
• 2 Tickets to Second Line ($500)
• 2 All-Access Passes to all Work Week Events
• 2 Tickets to Jazz Fest
• Access to Jazz Fest Hospitality Suite
Innovator | $1,000

41. C ntacts

42. Who do I contact about
sponsorship?
Please email:
Jon Kardon – jon.kardon@secondline.com
or
Gerard Cox – gerard.cox@secondline.com
Email

43. Gerard Cox
CEO, Creole (www.creole.com)
Founder/Principal – 3 G Venture Fund (www.g3vf.com)
Producer/Underwriter – TEDxNOLA, TEDxTU, TEDxOilSpill
TED Profile - http://www.ted.com/profiles/254789
LinkedIn Profile - http://www.linkedin.com/pub/gerard-
cox/0/124/839
Email: gerard.cox@creole.com
Cell: (504) 432-0993
Producer

44. April 28 – May 7, 2011
Work Week is an affiliation of business events taking place in New
Orleans between the weekends of Jazz Fest. It is an alternative to
the musical intoxication enveloping the city in late April and early
May. It’s a holistic offer to innovative individuals – feeding the
mind during the week, and the soul on the weekends.
The Work Week currently comprises three separate events. Second
Line, Launch Fest and Sync Up. All three events take place at the
New Orleans Museum of Art. Nightly social events, and package
discounts for combining events are available for attendees.
The Work Week was developed in partnership with Jazz and
Heritage

46. End of slideshow. Thank you!