Three Hurrahs for Hyperlocal Journalism

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Ted Mann

Presentation to NAA MediaXchange conference about the state of hyperlocal and InJersey.com

Tecnologia

THREE HURRAHS FOR
HYPERLOCAL
JOURNALISM
Finding a business model
amidst all the hype

WHO AM I?

• Ted Mann — ted@injersey.com / @turkeymonkey

• Digital Development Director for Gannett NJ

• Manage ﬁve core newspaper sites and ﬁve sister sites in NJ

• Obsessed with open source

POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?

• What is the total estimated potential revenue in the hyperlocal
space? $13 Billion
• What is the one area where Gannett’s New Jersey newspapers --
e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are
expanding local news coverage?

• Where can journalism students edit and publish directly to the
New York Times website?

WHAT IS HYPERLOCAL?
• News or content pertaining to a town or small community.

• Often
involves collaboration between veteran journalists and
community members or citizen journalists.

Hyperlocal Not Hyperlocal

LOTS OF DIFFERENT MODELS

• Citizen-run

• Full-time journalists

• Pro-Am (hybrid)

• Aggregator

“JARVIS” BUSINESS MODEL
• NewsInnovation.com/models

• Assumptions: $3-$15k startup; 20-60k population

THE BIGGEST CHALLENGE
User-Generated Content
(how do you get people to do more than post comments?)

Some of the solutions ....

INJERSEY.COM
CITIZEN JOURNALIST MODEL

• Open Registration and a social network for citizen journalists (powered by
WordPress MU & BuddyPress)

OPEN REGISTRATION =
OPEN ACCESS
• User proﬁles, ability to author posts, access to all sites

COACHING CITIZEN
JOURNOS
• Using PM’s to issue assignment requests and ideas

• Messaging to send feedback and revision requests

• Member proﬁles to ensure some degree of accountability

OTHER WAYS OF FOSTERING
CITIZEN JOURNALISM
• SeeClickFix

• Twitter

• Google Moderator

“Doing journalism in 2010 is an
act of community organizing”
—Robert Niles, The Online Journalims Review

CONTACT INFO

InJersey.com

Ted Mann: ted@injersey.com / @turkeymonkey

Personal Blog: turkeymonkey.com

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Three Hurrahs for Hyperlocal Journalism

1. THREE HURRAHS FOR HYPERLOCAL JOURNALISM Finding a business model amidst all the hype

2. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ • Manage ﬁve core newspaper sites and ﬁve sister sites in NJ • Obsessed with open source

3. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage? • Where can journalism students edit and publish directly to the New York Times website?

5. 2004

6. 2010

7. WHAT IS HYPERLOCAL? • News or content pertaining to a town or small community. • Often involves collaboration between veteran journalists and community members or citizen journalists. Hyperlocal Not Hyperlocal

8. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists • Pro-Am (hybrid) • Aggregator

10.

11.

12. “JARVIS” BUSINESS MODEL • NewsInnovation.com/models • Assumptions: $3-$15k startup; 20-60k population

13. MONETIZING HYPERLOCAL

14. THE BIGGEST CHALLENGE User-Generated Content (how do you get people to do more than post comments?) Some of the solutions ....

15. INJERSEY.COM CITIZEN JOURNALIST MODEL • Open Registration and a social network for citizen journalists (powered by WordPress MU & BuddyPress)

16. DEMO http://injersey.com/about/

17. OPEN REGISTRATION = OPEN ACCESS • User proﬁles, ability to author posts, access to all sites

18.

19. COACHING CITIZEN JOURNOS • Using PM’s to issue assignment requests and ideas • Messaging to send feedback and revision requests • Member proﬁles to ensure some degree of accountability

20. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix • Twitter • Google Moderator

21. “Doing journalism in 2010 is an act of community organizing” —Robert Niles, The Online Journalims Review

22. CONTACT INFO InJersey.com Ted Mann: ted@injersey.com / @turkeymonkey Personal Blog: turkeymonkey.com

Three Hurrahs for Hyperlocal Journalism

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