1. Manitobah product development phase gates
Concept Design Eng Prototype Sample Trial Ramp
Phase Phase Phase Phase Phase Phase Phase
Phase Objective: Phase Objective: Phase Objective: Phase Objective: Phase Objective: Phase Objective: Phase Objective:
Product Product is Finalize tech Approved Transition frozen Hand off final Quickly ramp the
requirements, reve developed package of prototype for product design production product to target
nue projections through product sales and to specifications to volumes at
and cost targets approved ID marketing manufacturing in manufacturing committed yields
are detailed in the samples pattern, b/p, and and deliver
approved Product color ways per product to
Brief final business customer
case approval
Product Management: Defines new product styles; identifies customers and manages revenue streams throughout the
product lifecycle.
Development Engineering: Translates product concept into manufacturable product that meets or exceeds product design
brief targets.
Planning: Coordinates start up activities with Eng and Mfg, manages customer ramp, global planning, and logistics in
preparation for new product releases.
Manufacturing: Manages the product quality and yields, as well as engineering changes from trail through end of life;
ensures supply chain with sub-con partners
Core Team Lead (Eng): Manages & closes issues; assess program risks & develop contingency plans; reviews & revises
Business Plan
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