30. @tecmark
IF YOUR PHONE DOESN’T
DISPLAY FLASH, GOOGLE
WILL NOT SHOW FLASH
SITES IN YOUR RESULTS.
Matt Cutts of Google at Pubcon in October 2013
31. @tecmark
IF YOUR WEBSITE ROUTES
ALL MOBILE TRAFFIC TO
THE HOMEPAGE RATHER
THAN THE INTERNAL PAGE
THE USER WAS
ATTEMPTING TO VISIT, IT
WILL BE RANKED LOWER.
Matt Cutts of Google at Pubcon in October 2013
32. @tecmark
IF YOUR SITE IS SLOW ON
MOBILES, GOOGLE IS LESS
LIKELY TO RANK IT.
Matt Cutts of Google at Pubcon in October 2013
39. @tecmark
MOBILE READY MEANS:
• Loading quickly on mobile
• Enabling users to navigate around on a small screen
• Taking mobile users to the content they expect
to see
40. @tecmark
MOBILE READY MEANS:
• Loading quickly on mobile
• Enabling users to navigate around on a small screen
• Taking mobile users to the content they expect
to see
• Enabling users to read without pinching and zooming!
89. @tecmark
CHALLENGES
• Google increasingly playing the role of the
comparison site
• Paid linking tactics being hammered down on even more.
This presents a huge challenge in industries that have
historically relied on them.
90. @tecmark
CHALLENGES
• Google increasingly playing the role of the
comparison site
• More noise in the content landscape and an increased
need to compete effectively
• More screens. Higher consumer demand for speed.
Higher demand from Google for fast user experiences
92. @tecmark
OPPORTUNITIES
• Get mobile right and there’s way more to be had than
just a search boost.
• Google Plus. Google has to make this work and WILL.
Thus far, few companies are doing this particularly well.
93. @tecmark
OPPORTUNITIES
• Get mobile right and there’s way more to be had than
just a search boost.
• Google Plus. Google has to make this work and WILL.
Thus far, few companies are doing this particularly well.
• Content marketing, done right, lowers CPA and
increases loyalty