Trends 2012

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Microsoft TechNet - Belgium and Luxembourg

More info on http://www.techdays.be

Tecnologia Negócios

s
d ay
e ch
T
2012 AND BEYOND
European Youth Trends

please mention @palmaerts
inspire and engage your friends

tom palmaerts
trendwatcher
partner trendwolves
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EUROPEAN YOUTH INTELLIGENCE
TRENDWOLVES IS A RESEARCH AND MARKETING AGENCY WITH ITS FOCUS ON YOUTH CULTURE.

BE INSPIRED BY THE VISUALISATION OF OUR TREND REPORT 2012
WANT TO KNOW THE COMPLETE STORY BEHIND THE POSTER?
ORDER YOUR COPY OF THE TRENDWOLVES TREND REPORT 2012 ON
WWW.TRENDWOLVES.COM

TREND ZEITGEIST
RESEARCH RESEARCH
GENERAL TREND REPORTS OR CREATIVE QUANTITATIVE AND
SPECIFIC SECTOR REPORTS QUALITATIVE RESEARCH BY MEANS
BACKED BY RESEARCH AND INPUT OF ONLINE SURVEYS, YOUTHLABS,
FROM A EUROPEAN NETWORK OF DIARIES, IN-DEPTH INTERVIEWS,
TRENDSETTERS AND INNOVATORS. SOCIAL NETWORK SCANS, FIELD
RESEARCH.

INSPIRATION
WE SHARE OUR INSIGHT AT LECTURES AND WORKSHOPS AND PROVIDE INSPIRATION VIA SCENARIO
THINKING AND BRAINSTORMING.

TREND IMPLEMENTATION
WE TURN TREND AND RESEARCH FINDINGS INTO CONCRETE CAMPAIGNS AND BOTTOM-UP BUSINESS
STRATEGIES.

@palmaerts illustration downloadable
trendwolves.com

trend God is a Designer

Shareability - I am what I Share

trend God is a Designer

36%
after sex
checks FB

stt

Tintoreria Dontell, Barcelona (via vingerprint)

tell me what you think of it
@palmaerts or mail me tom@trendwolves.com thanks

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A reality check and new body culture The world around us seems sometimes totally out of control, our lack of ability to catch it and being here and now is difficult. Naturally we come to a point where we feel loose of control and everything feels as a giant chaotic state. We stop and drop out. The capability to grip disappears. Most people drop out of fashion, music, film or digital trends at one point. We tune out and our kids tune in, soon they are also turning out. Their kids continue this merry goes round in a faster and faster way than before. Not unlike the wheel of life and death, (Dharma wheel) this cycle goes on and every time we believe that we see, hear or feel as everything never have been done before. But this, but this is far from the truth. And how many parents have not shaken their heads while the youngest turns up the volume to 11. Parents who scream out; turn of that noise off, you call it music? Its dam noise”, forgetting that they heard the same thing from their parents. Where is the borderline between young, old, hippies or punks? The difference between young and old, hippies or punk, local or global culture get mixed and melt different cultural elements together. We are more adaptable than ever, like chameleons we change, adopt and paste into every situation we face, anywhere at any time. Walking global media units receives, sending and sort out information faster and faster. This is a highly dangerous development, everybody needs to disconnect from time to time, but try to take away from whomever the mobile phone and laptop for a week, you will after a day or two see a pale, uncomfortable and highly restless person. If the mobile phone was the modern cigarette Smartphones are the new Heroin, you get highly addicted, but not the same abstinent physical illness. About a week ago day on the tram this young, drunk and homeless boy sit next to me and talk to everyone and he screams out that he did not understand much about it all. I replied as I sat next to him that it was good to hear because I do not understand anything as well. What do I know? I was thinking what do I really know? And I got this lost feeling that everything happening around me is unreal. One see and read all the news about education, terror, war, friends, social media, jobs not jobs, the terrorists in Afghanistan the war in Iraq, Steak or Sushi for dinner, red or blue, Athens or Rome, Facebook or Twitter, blog or web site? And then I just get dizzy. There are so many choices. When I start thinking like this I feel that I am totally losing the grip into the big chaos that surrounds me.

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Trends 2012

1. s d ay e ch T 2012 AND BEYOND European Youth Trends please mention @palmaerts inspire and engage your friends tom palmaerts trendwatcher partner trendwolves twitter @palmaerts tompalmaerts.com trendwolves.com

2. EUROPEAN YOUTH INTELLIGENCE TRENDWOLVES IS A RESEARCH AND MARKETING AGENCY WITH ITS FOCUS ON YOUTH CULTURE. BE INSPIRED BY THE VISUALISATION OF OUR TREND REPORT 2012 WANT TO KNOW THE COMPLETE STORY BEHIND THE POSTER? ORDER YOUR COPY OF THE TRENDWOLVES TREND REPORT 2012 ON WWW.TRENDWOLVES.COM TREND ZEITGEIST RESEARCH RESEARCH GENERAL TREND REPORTS OR CREATIVE QUANTITATIVE AND SPECIFIC SECTOR REPORTS QUALITATIVE RESEARCH BY MEANS BACKED BY RESEARCH AND INPUT OF ONLINE SURVEYS, YOUTHLABS, FROM A EUROPEAN NETWORK OF DIARIES, IN-DEPTH INTERVIEWS, TRENDSETTERS AND INNOVATORS. SOCIAL NETWORK SCANS, FIELD RESEARCH. INSPIRATION WE SHARE OUR INSIGHT AT LECTURES AND WORKSHOPS AND PROVIDE INSPIRATION VIA SCENARIO THINKING AND BRAINSTORMING. TREND IMPLEMENTATION WE TURN TREND AND RESEARCH FINDINGS INTO CONCRETE CAMPAIGNS AND BOTTOM-UP BUSINESS STRATEGIES.

3. @palmaerts illustration downloadable trendwolves.com

4. trend God is a Designer

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