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Is Gamification a Fad or Does it Work
- 1. SCOTT SCHNAARS G M EM EA #TMUbbms
- 2. 20-MINUTES @schnaars #TMUbbms
- 3. FOUR THINGS FOUR MINUTES EACH + questions @schnaars #TMUbbms
- 4. 1. Games, Gamification & Engagement 2. Who is Badgeville ? 3. Is this a fad ? 4. Does it work ? @schnaars #TMUbbms
- 5. WHAT IS GAMIFICATION ? Gamification is — Game Dynamics integrated into a non-game experience In order to hit a business objective @schnaars #TMUbbms
- 6. NEW CONTEXT IS NOT THE GOAL Gamification isn’t just adding games @schnaars #TMUbbms
- 7. NEW CONTEXT IS NOT THE GOAL If you put an Xbox in the break- room, have you ‘gamified’ work ? @schnaars #TMUbbms
- 8. WHAT IS GAMIFICATION ? Something put on a site or into an activity — to increase: • Stickiness • Time On Site • Sharing • Content Creation • Registration • Purchases • Valued Behaviors @schnaars #TMUbbms
- 9. WHAT DOES GAMIFICATION DO ? LIFT — • Commerce • Loyalty • Retention • Engagement @schnaars #TMUbbms
- 10. TH E WEB’S MOST SUCCESSFUL COMPANIES 845 Million 2 Billion Minutes 60 Hours of Video Active Users of Play Per Day Uploaded Per Minute Common Theme : H I G H L Y E N G A G E D U S E R S @schnaars #TMUbbms
- 11. ENGAGEMENT HIGH LOYALTY LADDER 1. Do your users know what you’d like them to do? MEDIUM 2. Are you giving your users clear LOYALTY reasons to come back? LOW LOYALTY @schnaars #TMUbbms
- 12. ENGAGEMENT HIGH LOYALTY LADDER 1,000 CUSTOMERS RETAILER X – 100K CUSTOMERS MEDIUM LOYALTY 9,000 CUSTOMERS LOW LOYALTY 90,000 CUSTOMERS @schnaars #TMUbbms
- 13. ENGAGEMENT HIGH LOYALTY LADDER 1,000 CUSTOMERS $100 per year RETAILER X – 100K CUSTOMERS MEDIUM LOYALTY 9,000 CUSTOMERS $60 per year LOW LOYALTY 90,000 CUSTOMERS $12 per year @schnaars #TMUbbms
- 14. ENGAGEMENT HIGH LOYALTY LADDER 1,000 CUSTOMERS $100 per year RETAILER X – 100K CUSTOMERS $100K MEDIUM LOYALTY 9,000 CUSTOMERS 1% MIGRATION = 4% in REVENUE $60 per year 5% MIGRATION = 15% in REVENUE $540K LOW LOYALTY 90,000 CUSTOMERS $12 per year $1.080M @schnaars #TMUbbms
- 15. THE BEHAVIOR GRAPH YOUR NETWORK USER VALUE Shared investments SOCIAL NETWORKS Recognized experts Shared enthusiasm USER VALUE Content discovery Users on Universal Log In Friends on Your Network Social Networks SITE VALUE SITE VALUE Behavior Analytics Distribution Network Marketing Value Potential Virality Proprietary Data Loves Sports Your User No Interest (Loves Sports) in Sports @schnaars #TMUbbms
- 16. STATUS AND REWARD WITH A HIGHLY SOCIAL EXPERIENCE YOU CAN DELIVER MEANINGFUL LOW-COST REWARDS VALUE RECOGNITION ($) Reputation, Status, Badges, Levels, Icons PRIVILEGES ($$) Early/VIP Access, Moderation Powers, Stronger Votes MONETARY ($$$) Discounts, Free Shipping, Prizes @schnaars #TMUbbms
- 17. Does this cure all ails… @schnaars #TMUbbms
- 18. GOOD GAMIFICATION BAD CONTENT @schnaars #TMUbbms
- 19. GOOD CONTENT BAD GAMIFICATION @schnaars #TMUbbms
- 20. 1. Games, Gamification & Engagement 2. Who is Badgeville ? 3. Is this a fad ? 4. Does it work ? @schnaars #TMUbbms
- 21. 150+ BEHAVIOR PLATFORM C L I E N T S TECHNOLOGY MEDIA HEALTH, EDU & GREEN TECH FINANCE TELCO CONSUMER BRANDS, ECOMMERCE & DEALS 5.1.2012 #TMUbbms @schnaars
- 22. THE BEHAVIOR PLATFORM EMPLOYEES DEVELOPERS CUSTOMERS/USERS CHANNEL PARTNERS @schnaars #TMUbbms
- 23. KEY COMPONENTS TO THE BEHAVIOR PLATFORM BUILD YOUR ENGAGEMENT LAYER Game Reputation Social Mechanics Mechanics Mechanics Drive, measure, & reward high Elevate user status across Socialize, recommend, value behaviors with all your communities and notify users about smart gamification of engagement contextually rich behaviors @schnaars #TMUbbms
- 24. DRI VE DESIRED BEHAVIOR EVERYWHERE YOUR CUSTOMERS SOCIAL WEB YOUR SITE COMUNITIES YOUR WEBSITE CRM SOCIAL HR CMS COLLABORATION YOUR EMPLOYEES #TMUbbms @schnaars
- 25. OWN YOUR USER, EXPERIENCE & DATA YOUR SITE FACEBOOOK GOOGLE+ TWITTER YOUR YOUR YOUR APP BLOG REVIEWS YOUR YOUR YOUR SOCIAL GRAPH MOBILE DEVICE NETWORK YOUR OWN BEHAVIOR GRAPH #TMUbbms @schnaars
- 26. 1. Games, Gamification & Engagement 2. Who is Badgeville? 3. Is this a fad ? 4. Does it work ? @schnaars #TMUbbms
- 35. 1. Games, Gamification & Engagement 2. Who is Badgeville? 3 Is this a fad? 4. Does it work ? @schnaars #TMUbbms
- 36. #TMUbbms @schnaars
- 37. #TMUbbms @schnaars
- 38. #TMUbbms @schnaars
- 39. #TMUbbms @schnaars
- 40. #TMUbbms @schnaars
- 41. D O E S I T WO R K ? 423% increase in answer submittal 40% increase in review submissions 400% increase in time on site 40% WoW customer retention 220% increase in shopping cart adds @schnaars #TMUbbms
- 42. THANK YOU! Scott Schnaars GM EMEA @schnaars @badgeville #TMUbbms www.badgeville.com | sales@badgeville.com 2012