What local businesses can do to improve their online presence in mobile and localized search.

1. SEARCH AND SOCIAL MEDIA STRATEGIES FOR THE LOCAL BUSINESS Discover an Actionable Strategy to Market Your Business Online - Succeed with Local Marketing - Google Places, Search Engine Optimization, Facebook, & much more! Tom Litchfield Techie DIY Techiediy.com

3. Search basics with focus on Local Search

4. Social Media basics

5. Action Plan Overview - Online Marketing Success Blueprint for Your Franchise

7. Directory Ads (Print) are not working – poor response and not measurable

8. Newspapers are in trouble across the country

9. Television / Radio is not cost effective for many businesses

11. Global Internet Users Photo Credit: Jess3

12. 90 Trillion The number of emails sent on the Internet in 2009. Source: Jess3

13. 600+ Million Active Facebook Users Source: Tech Herald Photo Credit: Oversocialized

14. 131 Million The number of blogs on the Internet. Source: Jess3

15. 10 Billion+ Tweets Sent on Twitter Since 2006 Source: Mashable Photo Credit: Rosaura Ochoa

16. 2 Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch

17. GETTING FOUND – ONLINE VISIBILITY

19. Why Local SEO is important

20. Challenges for Local Businesses

21. Later… Tactics For Local Search Optimization

22. On-Page Optimization

23. Off-Page Optimization

24. Reviews

25. Citations

28. The searcher has personalization settings on.

29. IP Addresses

31. For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research

32. 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”

34. electrician <city name>

35. alarm company <city name>

36. plumber <city name>

37. auto parts <city name>

38. <city name> locksmith

39. <city name> electrical

40. <city name> alarm company

41. <city name> pluming

42. <city name> auto parts

43. Real restate agent <city name>

45. Just having a web pageisn’t enough anymore.

47. Why Local Search Is Important

49. City?

50. Nearby cities?

51. Region?

53. Generally, the narrower your reach, the easier it will be to compete online.

56. Focus on the basics to make your site friendly to Google:

57. Title Tags

58. Description

59. Great Content

60. Internal Linking

62. Optimize your Contact or About page for your business name and location.

63. Use the hcard microformat to make your location unmistakable to the Search Engines.

65. Use local info on each of these pages

66. Link internally to location pages, using the location names in link text

68. Bing Local https://ssl.bing.com/listings/ListingCenter.aspx

69. Yahoo Local http://listings.local.yahoo.com/If you never do anything else, just build your Google Places page Create Search Engine Business Listings

70. Google gets Local data from other websites and YOU 1. Google Places for Business (Google Places/Maps) 2. Third-Party Data Providers 3. Visiting websites (web crawling)

71. Local/Social Sites

72. A Google Maps Listing

73. Google Maps Dashboard – Measuring Results

75. Go to the sources of business data and standardize there.

76. Make it easy on Google

78. Grab the “long tail” by including:

79. Your products and services

80. The brands you carry

81. The Locations you serve

85. Citations can drive targeted traffic to your business.

87. The more reviews, the better.

88. Highly rated items can rise to the top on some sites and poorly rated ones are rarely seen.

90. Look for links from local authority sites.

91. Look for links from sites that rank for what you want to rank for.

92. Use existing relationships to get local links.Tip: Get Local Links whenever you can

93. Social Media 101 – Getting Known!

94. “Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane

95. “Social Media is Like a Cocktail Party: Listen Then Respond” Photo Credit: The Dana Files

96. “Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.” Photo Credit: Marvin Kuo

97. Facebook Fan Pages Let Businesses Interact with Customers and Prospects

98. “Twitter is like a Text Message with a BCC: To The World” Photo Credit: ydhsu

99. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.

100. Social Media Can Drive Leads and Customers Photo Credit: PhotoDu.de

101. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

102. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

103. The Mobile Media Revolution Mobile Phone Market 4 TIMES as many mobile phone users as internet users 33% of phones use high speed data services iPhone, Blackberry and Android

104. What Can You Do? How To Start?

106. SEO – Google Places

107. Social Media

108. LinkedIn

109. Twitter

110. YouTube

111. Facebook

112. Mobile

113. Consider a custom mobile website

116. Make sure it is heavy on keyword rich text

117. Make sure it has a form to capture visitors information. Consider offering a report of some kind as a give-away

118. SEO

119. Decide whether you are going to outsource or do the work yourself. Expect to pay $400 - $2000 a mos. depending on your market.

120. Check that your website is visible in Google today

121. Build targeted pages of content about each product/service you offer

122. Linking – expect to build a few hundred links a month initially to get successful.

123. Create a baseline – monitor where you are today

125. Create a LinkedIn/YouTube account for your business

126. Create a Facebook Fan page and Twitter Account

127. Create/Add a Blog to your website

128. If possible, add 1-2 articles per week

129. Consider having a “custom” Facebook/Twitter site created ($400-750 in total). This will enhance your results in both of those platforms

131. Don’t create more than 1 Google Places listing with your business phone number

132. Don’t purchase links from services online

133. Don’t spend time on linking exchanges, e.g., you link to me, and I’ll link to you.

134. Don’t “borrow” content from other highly ranked sites without making changes first

135. Don’t hire someone to do “SEO”, internet marketing, or social media who doesn’t have references or can show you results on their own site!

136. Avoid hiring someone to help you who doesn’t have their website, or who solicits you blindly via a random email

138. Keyword Research Basics

139. Social Media Automation

140. Search Engine Optimization

141. Mobile Website Creation with Wordpress

142. Content Creation

143. Facebook Business PagesOr, for immediate questions and consultation, email: tom@techiediy.com