The Culture of Digital Transformation On October 11-13, we will gather 2,000 of the country’s brightest marketers, creatives, business leaders, start-up founders, and other innovators, for the Digital Congress. In these 3 days, we will bring forward the most important themes and discussions in digital.

1. October 11-13, 2017 · PICC
DIGICON 2017THE CULTURE OF DIGITAL TRANSFORMATION
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2. Attended by Leading Companies

3. Gathering the biggest names in the industry
2016 Speakers

4. 2017 Speakers
Brian Solis
Principal Analyst, Altimeter
Award-winning author and Keynote Speaker
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging
technology on business and society. Solis helps leading brands, celebrities, and startups develop new
digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new
connected markets from the inside out.
His books include X: The Experience When Business Meets Design, What’s the Future of Business (WTF),
The End of Business as Usual , which was named as a Top 10 Business Book by Publisher’s Weekly, and
Engage which is regarded as the industry reference guide for businesses to market, sell and service in the
social web.
He is a regular contributor to leading business and industry publications including Adage, Forbes, Wired,
VentureBeat among others. Brian is also an official LinkedIn Influencer with over 500,000 followers on
Linkedin, Twitter and Facebook.
KEYNOTE:

5. 2017 Speakers
DN Prasad
Director of People Operations – APAC
Google
Ed Pank
Managing Director – APAC
WARC
Ana Bishop Rehrig
Marketing Communications Lead –
Emerging Business
Facebook
Joanna Catalano
CEO – APAC
iProspect
Arnaud Bonzom
Director of Corporate Innovations
500 StartUps
Wayne Arnold
Founder and Global CEO
Mullen Lowe Profero
Amer Iqbal
Regional Strategy Director
Deloitte Digital
Stephanie Sy
CEO
Thinking Machines

6. 80 speakers
Global and regional thought leaders
in the field of marketing, advertising,
start-ups, and innovation.
5 + 1 Breakout Sessions
Our Breakout sessions represent the key
pillars in Digital Transformation.
Culture Exchange
Create different touchpoints to augment the
learnings, engage participants, and make
the event a more immersive experience.
Trade Exhibit
A showcase of the newest
technologies and tools that help
enable digital transformation.
Full Industry Support
Organized by the Internet and Mobile
Marketing Association of the Philippines,
the largest association of digital
marketing practitioners in the country.
“The Culture of Digital Transformation”
Digital Congress 2017
In October 11-13, we will gather 2,500 of the country’s top marketers, creatives,
business leaders, start-up founders, and other innovators, for the Digital Congress.
In these 3 days, we will bring forward the most important themes and discussions in
digital. Our focus for this year: Building a Culture of Digital Transformation.

7. 5+1 Breakout Tracks
After the Plenary Sessions, Delegates can go for more in-depth learning through our Breakout Sessions.
These tracks represent the Pillars of Digital Transformation
Living Streams
How do we make data part of everyone’s everyday
life? How can data help us improve our products,
services, research, supply chain, and even how the
organization works? What skills sets do today’s
data-driven marketer should have?
Customer Experience
As Customers become more in-control of their
interactions with businesses and organizations, how
can digital enhance the Customer Experience? How
has customer loyalty changed in the age of digital,
and how can brands keep up?
People and Organization
What skills must innovation leaders have? How can
I build teams that can withstand and flourish in
change? Is my company’s digital vision clear? How do
we develop and nurture digital talent?
New Age of Storytelling
How can we merge traditional and digital storytelling
for a seamless experience for our customers? How
can digital improve our brand’s touchpoints? How
can we approach and adopt new ways of storytelling,
such as VR, AR, and connected devices?
Pivots and Unicorns
What can we learn from Start Up/Entrepreneur
Business Models? How can Start- ups successfully
scale up? How can large brands and organizations
apply new ways of thinking, such as growth hacking
and a test-and-learn approach?

8. The 6Th Track: Culture
NEW FOR 2017
The Culture we envision: An environment that fosters openness and
collaboration between minds, fueling the inspiration, imagination, and creativity
we need to transform how we think, work, and live.
• This Breakout Track will show how digital technology has
transformed different cultural touchpoints:
• Culture Exchange / Exhibit: Throughout the PICC,
we’ll mount digital installations in partnership with local
artists. Our goal is to make digital technology accessible,
fun, and most of all, felt.
• Fashion
• Health and Fitness
• Art
• Music
• Workspaces and Productivity
• Urban Design / Cities

9. The Digital Congress Audience
Brands · 40% Agencies · 30%
Media/Publishers · 14% Technology · 8%
Start-ups · 5%
30%
15%
26%
300
VP / Director / Head
Top Marketing /
Digital decision maker
Senior Manager/
Manager level
Companies
represented

10. Major Sponsorship Opportunities
Pre-event Advertising Benefits
Sponsor Commitment Co-Presenter 5M Platinum 3M Gold 2M Silver 1M
Contribution Type
Exclusivity
Cash
1
Cash + max 30% in kind
3
Cash + max 30% in kind
10
Cash
Unlimited
Logo listing on all printed marketing and
promotional materials (posters, flyers,
mailers, print ads)
Top Billing, Most Prominent Very Prominent Prominent Less Prominent
Brand Mention on TV and radio N/A N/A
Logo listing in the official website Top Billing, Most Prominent Very Prominent Prominent Less Prominent
Logo listing on all digital marketing
and promotional materials (e-posters,
e-blasts)
Top Billing, Most Prominent Very Prominent Prominent Less Prominent
Brand mention in all online
and offline PRs
N/A N/A
Dedicated e-mail blast 1 N/A N/A N/A
Dedicated blog post of sponsors 1 1 N/A N/A

11. Major Sponsorship Opportunities
On-site / Conference
Sponsor Commitment Co-Presenter 5M Platinum 3M Gold 2M Silver 1M
Contribution Type
Exclusivity
Cash
1
Cash + max 30% in kind
3
Cash + max 30% in kind
10
Cash
Unlimited
Social Media posts on DigiCon social
media accounts
1 1 N/A N/A
Preferential speaker opportunities Keynote / Topic Keynote Slots Topic Keynote Slot N/A N/A
Preferred Speaker opportunity 1 1 N/A N/A
Exclusive Presentorship Welcome Cocktails for up to 1000 pax 1 Networking Lunch Sponsored Track N/A
Complimentary delegate passes 20 VIP Pass (or up to 25) 10 (or up to 15) 5 (or up to 8) 3 (up to 5)
Opportunity to showcase / play
corporate material (TVC / AVP) during
the program presentation
60 sec N/A N/A N/A
Opportunity to play corporate TVC /
AVP looped during event downtime and
intermissions
60 sec 30 sec 30 sec 30 sec
Exhibition Booth 2 Prime Booths
(6x6) at GF
1 Prime Booth (6x6) at GF 1 Prime Booth (4x8) GF or (4x7) at
Mezzanine
1 Standard Booth
Ad placement / writeup in official
programme catalogue / magazine
One full page / Full Color at Premium
Page (OBC)
One Full Page / Full Color at Premium
Page
One Half Page / Full Color 50% Off
Company logo inclusion in the event N/A N/A

12. Major Sponsorship Opportunities
On-site / Conference
Sponsor Commitment Co-Presenter 5M Platinum 3M Gold 2M Silver 1M
Contribution Type
Exclusivity
Cash
1
Cash + max 30% in kind
3
Cash + max 30% in kind
10
Cash
Unlimited
Logo listing in the event sponsorship
acknowledgment materials
Top Billing, Most Prominent Very Prominent Prominent Less Prominent
Logo listing in the event backdrop N/A N/A N/A
Company Standee / Banner display 10 5 3 1
Live acknowledgement Throughout the event Throughout the event Track sessions only N/A
Opportunity to distribute product sample
/ giveaways to event participants
Post-Event
Logo listing on post event mailers N/A
Brand exposure in special feature
coverage and photo collage to be
released to all media partners (print &
online)
Brand mention in all post-event press
releases through media partners (print
& online)

13. Other Partnership Opportunities
Speakers’ Lounge (SOLD)
Sponsor the exclusive lounge where our global speakers
and VIPs will be staying. Get your brand in front of the top
digital marketing leaders in the region.
Volunteer Team Sponsor
This is a high-exposure sponsorship item. Over 70+ DigiCon
volunteers will be assigned throughout the PICC – from
registration to the breakout session rooms - to help make
sure that the show runs smoothly. Sponsor the Volunteer
Team’s shirts and meals for maximum exposure.
Culture Exchange Sponsor
We are looking for partners to help bring our Culture
Exchange to life. From LED screens, tablets, to logistics
solutions, Culture Exchange partners will be present in the
interactive and immersive areas at the DigiCon.
Branded Meeting Lounge
The Meeting Lounge will be situated in a prime area outside
the Breakout Session halls, and will provide our delegates
with a place where they can hold pocket meetings or catch
up on their work during the 3-day conference.
Networking Night
After each jampacked confence day , sponsor the
networking night at The Courtyard. Join delegates,
speakers, exhibitors, for some refreshing drinks to discuss
the day’s events and discuss business opportunities.
Networking nights will be on Days 1 & 2 of DigiCon 2017.
Speakers’ Night (SOLD)
This by-invite-only event will be attended by over 100 of
the topmost VIPs of the DigiCon. It is a night where our
speakers from across the globe can all meet each other
and establish new contacts.
For other Partnership Opportunities, please email: trish.elamparo@immap.com.ph

14. Attending the Digital Congress
Super Early Bird Early Bird Early Bird 2 Regular
April - May 31 June - July 31 August - September 31 October / On-site
Individual 19,500.00 24,000.00 27,000.00 29,500.00
Regular for 3 (10% off Total Price) 53,820.00 66,500.00 74,520.00 80,500.00
Regular for 5 (10% off Total Price) 87,750.00 108,000.00 121,500.00 132,750.00
*Add 12% VAT for all prices
* 10% off for IMMAP Members
SPECIAL RATES
Student (100 slots only) 6,000.00
Academe (100 slots only) 10,000.00
Start-ups (15 slots only) 12,000.00
Loyalty Rate
For attendees of DigiCon 2016.
Only until May 31, 2017
5 + 1 tickets

15. Let’s be partners in
setting forward the Digital
Transformation Agenda
For Sponsorships:
josh.tiu@omnicommediagroup.com
For Media Partnerships:
janina.mendoza@iprospect.com
For Event Attendance and General Inquiries:
trish.elamparo@immap.com.ph