MIDAS Presentation - 10262008
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Presentation given at the MIDAS conference in London England.
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MIDAS Presentation - 10262008
- 2. Contents
- 5. What does a Digital Strategy do?
- 8. EHFF Oct 10 – 14, 2007
- 9. EHFF Oct 10 – 14, 2007 T&C’s
- 10. EHFF Oct 10 – 14, 2007 Signup
- 11. EHFF Oct 10 – 14, 2007 Marketing
- 12. EHFF Oct 10 – 14, 2007 Messaging
- 13. EHFF Oct 10 – 14, 2007 Conclusion
- 15. Music Case Study
- 16. Music Case Study: Premise
- 17. Music Case Study: Judging
- 18. Music Case Study: Distribution
- 19. Music Case Study: Marketing
- 20. Music Case Study: Revenues
- 22. Music Case Study: Device Management
Notas do Editor
- A Digital Strategy: a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result with electronic assets (video, audio or text) and how these electronic assets related to each other.
- Create Brand: Help get your name out. If you are unknown, you need to become known. This is a way to reach a specific group of people. If you are know, you may want to refresh or reach a new set of people. Distribution Channels: Applications, Mobile, Internet, Social Media Sites, Virtual Worlds. Reach target audiences. Making Money: Tools in order to sell your physical products, digital products. By reaching more people this can increase advertising dollars and sponsorship dollars.
- From: http://secondlife.com/whatis/economy_stats.php Last Updated: Thursday, October 23, 2008 Reflects data through midnight, October 22. Population Residents Logged-In During Last 7 Days 297,653 Residents Logged-In During Last 14 Days 429,966 Residents Logged-In During Last 30 Days 685,783 Residents Logged-In During Last 60 Days 1,045,959 Total Residents 1 15,570,563 From http://www.facebook.com/press/info.php?statistics#/press/info.php?statistics Over 24,000 applications have been built on Facebook Platform 140 new applications added per day More than 95% of Facebook members have used at least one application built on Facebook Platform Geneva, 25 September 2008 — ITU Secretary-General Hamadoun Touré announced in New York that worldwide mobile cellular subscribers are likely to reach the 4 billion mark before the end of this year. http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/
- Alerts: Alerting before and during the festival Voting: Created for the Festival. Votes were cast for the movies after the films were seen.
- Website T&C’s: Signup Rules, Alert Timings and Opt-in & Opt-Out instructions (permissions)
- We used a chapta so that we knew that a person entered in the data. Once the person signed up, their number was stored and the user was sent a message to “opt-in” to the service.
- Cross Promotion Occurred across all methods of marketing.
- Alerts: Registration Information (Before) Film, Party and Speaker locations, dates and times (during) Winner announcement (after) Voting: Film Name mapped to a Number in the program (during) Sent up to 5 times per day.
- Also, could have used MySpace and Facebook to keep the festival alive until the next year. An addition, if we were to do it again, would be to make a facebook app (game) and attach registration and winning prizes to go the festival. Upload videos to the pages for the festival. Virtual World: Film Premiers, Costumes of Characters (people dressed as their favorite horror character), and registrations for the upcoming out of world festival.
- Reality Tv Show
- Similar to Making the Band or Project Runway
- Judges: Live people who were in Silluette.
- Video: TV – TV Station Internet: Broadcast 24/7 Mobile Phone: Broadcast Music Video Clips Text Voting: Judges: Send clues out in the form of a quiz, person (s) who guessed the information Correctly got a ringtone and a chance to win tickets to the finale show. Game: People could play along and form teams of their own.
- TV-> Internet & Mobile Internet -> TV, Mobile Mobile->TV, Internet Contests and Quizzes had sponsored links or show URLS to drive traffic back.
- Video: There are many different formats for the Video creation process. TV formats are usually done with tape. Mobile and Internet are done digitally, but their formats can not be shared. This can be costly for a content creator. Music: Formats, still an issue. Content creators must keep up with the latest platform requirements and the latest handset requirements. Game: Mobile vs. Internet. Applications created for the phone go through several ports and code lines which can be expensive.
- Video: There are many different formats for the Video creation process. TV formats are usually done with tape. Mobile and Internet are done digitally, but their formats can not be shared. This can be costly for a content creator. Music: Formats, still an issue. Content creators must keep up with the latest platform requirements and the latest handset requirements. Game: Mobile vs. Internet. Applications created for the phone go through several ports and code lines which can be expensive.