If you're offering an information product or training that includes videos, audios and/or other downloads, you can set this up efficiently and inexpensively by following the instructions outlined in this presentation.
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What You Need To Set Up A Website To Sell Your Videos, Audios or Training Online
1. What You Need To Set Up
A Website To Sell Your
Videos, Audios or Training
Online
2. While a site like this can be build in
many different ways, we're going to
give you the best outline for making
this efficiently and cost-effectively--
even if you have no experience
with websites.
3. There are 7 main parts to build this,
which we will describe here:
- domain name
- hosting account
- Wordpress
- OptimizePress theme for Wordpress
- Digital Access Pass for
membership functionality (only if you're
going to have recurring payments and
want some
additional features for billing and
length of access)
- shopping cart software: Paypal,
1ShoppingCart, Infusionsoft, etc.
- hosting service for your large
media files, like AmazonS3 or Vimeo or
Wistia
4. 1 Domain Name
This is the URL of your
website, what people will
type in to find you online.
You can purchase this
from GoDaddy,
Namecheap, etc.
(approx $12/year)
5. 2 Hosting
This storage space on a
server where you will store
your website files for
people to find online. You
can purchase this from
Bluehost, Hostgator,
GoDaddy, etc. (approx
$84/year)
6. 3 WordPress
This is the platform that
you will build your site on,
like the site skeleton. This
comes free as a feature
with almost all hosting
accounts. It's usually
installed by accessing
your hosting control
panel.
7. 4
OptimizePress
theme for
Wordpress
this is a theme with a bunch of page
templates readily available for you to use as
soon as you purchase and install to
Wordpress (www.optimizepress.com). It's like
a website in a box.
There are templates for your homepage,
blog pages, sales pages, membership area
pages, landing pages with a video and an
email opt-in box to build your mailing list,
etc. You can use them as is (they look great
as they are) or you can customize with
your colors, logo, etc. This is $97.
8. OptimizePress has an easy-to-
use Visual Editor so you can
click-and-drag your page
elements around as you want
them.
If you have a one-time
purchase of your products or
programs, you can use
OptimizePress to sync with your
shopping cart (like Paypal) and
no need for additional
membership software.
9. 5 Digital Access Pass
If you are going to set up different membership
products with recurring payments or limited
time access, want to protect your entire blog
area or other options, you may want to
purchase Digital Access Pass.
It is specifically created for membership
functionality, and can work in combination
with OptimizePress. However, you may not
need it if you are creating something where a
person purchases once and then gets lifetime
access to a member area to download or get
information. For that you can just use
OptimizePress. You can check it out here:
http://www.digitalaccesspass.com. It's $167.
10. 6
Shopping cart
software
Shopping cart software: this will
sync with OptimizePress or Digital
Access Pass to give people the
ability to check out and send you
money for their purchase of your
product or program.
You can use Paypal (no monthly
fee, just 3% of each purchase) or
shopping cart services like
1ShoppingCart ($35/month) or
Infusionsoft ($199/month).
11. 7
Shopping cart
software
Finally, if you have big files, you will need
to host them somewhere so you don't
slow down your website. You can use
AmazonS3 for media files (pay per GB as
people watch or listen to your files) or
Vimeo or Wistia for video files (their
services give your videos mobile display
capability so they play on all devices).
Vimeo.com is $200/year for Vimeo Pro
for business, and Wistia is $240/year for
their basic plan when you pay annually.
12. There you have it! A complete checklist to get
you up and running. Our Tech Diva Media
YouTube channel has videos showing you the
backend of OptimizePress and Digital
AccessnPass.
You can see our channel and subscribe to it
here: http://www.Youtube.com/techdivamedia
You can find us online at
http://www.TechDivaMedia.com