The document provides questions to consider before beginning marketing efforts, such as who is being marketed to, what change is sought in people's lives, how success will be measured, how long patience will last, and how much time and money can be spent. Answering these questions upfront will save time and money compared to pushing out marketing without clarity on these aspects.

1. Questions To Ask When
You Start Marketing8

2. Who are you marketing for?
Before you dive into redesigning
or launching your website,
printing business cards or placing
ads, consider answering some
questions.

3. Who, precisely, are you
trying to reach? How old are
they? Where do they live?
What’s their income level?
1

4. What change are you trying
to make–in their lives and
yours?
2

5. How will you know if it’s
working?
3

6. How long before you will
lose patience with what
you’re trying to do?
4

7. When will you know it’s time
to change directions?
5

8. How much time and money
are you prepared to spend?
6

9. Who do you have offering
you honest feedback?
7

10. Who are you trying to please
or impress?
8

11. If you take time to get clear on these answers
BEFORE you spend time and money on your
marketing, it will save you a lot of time and
money in the long run.
Pushing out marketing materials before you are
clear on the above severely increases your
chances of missing the mark.

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