1. https://www.linkedin.com/in/bribaker
http://www.biggerpockets.com/users/bribaker2001
http://www.10BillionLeads.com

2. DISCLAIMER
I’M AN ANDROID ADDICT... Usually though, Apple or Android, it doesn’t
really matter.
I have not reviewed all aspects of each of the presented apps, and I have
not reviewed all other related apps. If you know more about any of the
apps presented, please raise your hand and let us all know. Thanks!

3. THERE ARE APPS FOR EVERYTHING!
“In 2014, sales of smartphones worldwide topped
1.2 billion, which was up 28% from 2013.”
“A May 2012 study reported that during the
previous quarter, more mobile subscribers used
apps than browsed the web on their devices:
51.1% vs. 49.8% respectively.”

4. WHAT CAN WE DO IN REAL ESTATE WITH
TWO THUMBS AND SMARTPHONE?
Catch Leads
 Get Out There
 Cast Your Net
 Property Hunting
Do Deals
 Save Time
 Run the Numbers
 Remote Your Business
 Automate

5. Catch Leads!

6. GET OUT THERE!
Google Search
• Fact: Over 40,000 searches per
second and 90% of all online
searches in the world.
• App Tip: Search as if you’re a
motivated seller and learn from your
closest competitors.
YouTube
• Fact: The 3rd most visited site in the
world, with 300 hours of new videos
uploaded every minute.
• App Tip: Search as if you’re a
motivated seller, just like you would
on Google, and learn from your
closest competitors.
Did you know?
In October 2014, according to the Interbrand
ranking, Google was the second most valuable
brand in the world (behind Apple) with a valuation
of $107.4 billion
Pinterest
Google
Search
YouTube
LinkedIn
Instagram
Facebook

7. GET OUT THERE!
Pinterest
• Fact: Of the 11.7M visitors in
2012, over 83% over users were
women.
• App Tip: Find cost-effective
staging ideas and create credibility
by posting photos of your own
ideas as well as your before-and-
after pics.
Instagram
• Fact: 90% of users are under the
age of 35 and 75% make between
$30-$50k annual income.
• App Tip: Follow competitors and
upload your own photos and short
videos of properties you’re selling.
Did you know?
Instagram was bought by Facebook in April 2012
for $1B, and they now have over 300M active
users.
Pinterest
Google
Search
LinkedIn
Instagram
Facebook
YouTube

8. GET OUT THERE!
LinkedIn
• Fact: 364M active users in more
than 200 countries with translations
to 24 languages.
• App Tip: Post your background and
level of experience in real estate.
Advertise your specialty and allow
people to contact you with business.
Facebook
• Fact: 1.23B active users with over
1B users logging in with a mobile
device.
• App Tip: Participate in investor
group discussions and answer
questions regularly. Sellers will look
you up, so present yourself with
credibility, professionalism, and
purpose.
Did you know?
Roughly 25% of the respective populations of the
U.S., Canada, the U.K., and Australia use LinkedIn.
10% of Brazilians, French, and Italians also use the
service.
Pinterest
Google
Search
LinkedIn
Instagram
Facebook
YouTube

9. SELLERS WANT YOU!
“Google now processes over 40,000 search
queries every second on average, which
translates to over 3.5 billion searches per day and
1.2 trillion searches per year worldwide.”
“As of the first quarter of 2015, Facebook had 1.44
billion monthly active users. Active users are
those which have logged in to Facebook during
the last 30 days.”
- That’s 48 million a day, 2 million per hour, or 556
logins per second

10. 5 TIPS FOR CHOOSING A GREAT DOMAIN NAME
1. Choose a name that is relevant to what you do and where you do it
2. Create credibility, reputation, and a memorable niché with your name
3. Keep the name short and to the point… make it easy to type and tap
4. Use “.com” whenever possible
5. Capture similar domain names so others don’t steal your customers!

11. 5 TIPS FOR BUILDING A GREAT WEBSITE
1. Keep the interface simple, clean, and to the point
2. Write naturally, speak their pain back to them, and offer a cure
3. Place relevant video on your site wherever sensible
4. Make sure your contact info is very easy to find
5. Build the site so that you can change it quickly when needed

12. EMULATE THESE SITES

13. WordPress
CAST YOUR NET!
Weebly
• Fact: Free drag-and-drop website tool
where you can create a webpage from
scratch in 30 minutes for free, preview
what a mobile device would see,
connect to your own domain name for
free.
• App Tip: Check the number of visits to
your website and the recent
submissions to your contact forms.
WordPress
• Fact: The most popular blogging
system on the web, used by more than
24% of the top 10M websites.
• App Tip: Write original blog posts on
the fly highlighting your adventures in
real estate and the results of your work.
To further improve your SEO results, do
this at least once per week.
Did you know?
Weebly hosts over 20M websites and over 1M
unique visitors every month. WordPress hosts over
60M websites and 100M pageviews per day.
Weebly
GoDaddyGoogle
AdWords
Express

14. WordPress
CAST YOUR NET!
Google AdWords Express
• Fact: AdWords is Google’s main
source of revenue, raking in over
$43.7B in 2012.
• App Tip: Setup a PPC ad in minutes
targeting who, what, when, where and
how you want. Get your ads in front of
the largest online audience immediately.
GoDaddy
• Fact: The largest domain name
registrar in the world. Easy instructional
videos and blogs for hosting your
website. Easy tools for forwarding your
other domain names to your main
domain name.
• App Tip: Register and forward new
and relevant domain names to your
website to capture misspellings, etc.
Did you know?
Google’s text advertisements are limited to one
headline of 25 characters, two additional lines of 35
characters, and a display URL of 35 characters.
Weebly
GoDaddyGoogle
AdWords
Express

15. 5 TIPS FOR WRITING GREAT ADS
1. Design ads that reflect solutions to your client’s search
2. Keep your ad lines short and to the point
3. Create ad lines that stand out from competitors
4. Gear your ads to align with today’s relevant topics and gossip
5. Be willing to change your ad copy quickly

16. 5 TIPS FOR TARGETING YOUR ADS
1. Know everything there is to know about your intended client
2. Use all the data and tools you have available
3. Find out where your competitors are advertising
4. Focus your ads to improve your response rate
5. Be willing to change your ads when they’re not working

17. ONLINE MARKETING WORKS.
Advantages
1. “Free” leads and lower cost to convert
2. Target individuals by their search
3. Get in front of sellers immediately
4. Ads are at the top and easy to see
5. Fast-paced improvement over time
Disadvantages
1. Higher quality means you may wait longer for response
2. Can be technical, but it’s easy to learn
3. Make sure you know who to target
4. Competing against other ads
5. Can stagnate quickly if not careful
Did you know?
Nick Martin and I recently formed
10BillionLeads.com to consult and manage online
ads for local Investors and Realtors. Email us at
Info@10BillionLeads.com

18. PROPERTY HUNTING!
Zillow
• Fact: Data on more than 110 million
homes across the U.S., not just
those homes currently for sale.
• App Tip: Filter the settings to locate
properties that fit your criteria. Setup
alerts for price reductions.
Trulia
• Fact: Created in 2005 to simplify the
process of finding a new home
through technology. There now have
over 57M unique visitors every
month.
• App Tip: Look at property trend
information and map overlays such
as floodzones, crime, education, etc.
Did you know?
Zillow recently bought Trulia for $3.5B, but they still
consider each other their main competitors.
Zillow
HomeSnap
LoopNet

19. PROPERTY HUNTING!
LoopNet
• Fact: The most heavily trafficked
commercial real estate marketplace
online.
• App Tip: Filter the settings to locate
commercial properties that fit your
criteria.
Realtor.com
• Fact: Real-time updates from 800+
MLSs, refreshed every 15 minutes.
• App Tip: Search for property by
school or school district, and draw
your own custom search area to
exclude unwanted regions from
being searched.
Did you know?
LoopNet was unsuccessfully sued by CoStar for
copyright violations in a legal battle that lasted 9
years. Six years later, CoStar bought LoopNet for
$860M.
Zillow
HomeSnap
LoopNet

20. PROPERTY HUNTING!
HomeSnap
• Fact: Powered by real-time MLS
listings, claiming up to 20% more
agent listings than other portals.
• App Tip: Use this for drive-by
value estimates and quick property
information.
Did you know?
Zillow recently bought Trulia for $3.5B, but they still
consider each other their main competitors.
Zillow
HomeSnap
LoopNet

21. Do Deals!

22. SAVE TIME!
Maps Evernote
CamCards
Did you know?
Google Maps has been reviewed by over 4.6M
people and is installed on over 1B mobile devices
worldwide.
Google Maps
• Fact: The world’s most popular app,
with over 54% of all smartphones
using it at least once.
• App Tip: Use StreetView to see the
house and neighborhood without
using any gas, and then get the
quickest route there.
Evernote
• Fact: 11M active users were logging
in within the 1st month of launching in
2008.
• App Tip: Keep track of everything
you do, see, hear. Even with
handwritten notes, you can search
everything easily at a later time.
Do Camera Do Button

23. SAVE TIME!
Maps Evernote
CamCards
Did you know?
Google Maps has been reviewed by over 4.6M
people and is installed on over 1B mobile devices
worldwide.
Do Camera
• Fact: Automatically uploads the
image to service of your choice
with a single touch.
• App Tip: Integrate this with
Evernote to track images from
wherever you.
Do Button
• Fact: Automatically triggers an
action when you press it.
• App Tip: Integrate this with
Evernote to track your location,
track your time at locations, create
audio notes, etc.
Do Camera Do Button

24. SAVE TIME!
Maps Evernote
CamCards
Did you know?
Business cards have been in print since the 1800’s.
CamCards
• Fact: Downloaded by over 5M
users. Can recognize over 15
languages.
• App Tip: Record business card
information quickly to your
contacts list.
Do Camera Do Button

25. Sheets
RUN THE NUMBERS!
Did you know?
The HP-10B was originally introduced in 1988 and
has only had cosmetic and memory upgrades
since.
Financial
Calculators
10bii Financial
Calculator
Handyman
Calculator
HandyCalc
Financial Calculators
• Fact: Over 1M downloads, this
app includes over 15 different
calculators for a variety of tasks
• App Tip: Calculate APR, ROI, etc.
quickly with easy input.
10bii Financial Calculator
• Fact: Appears nearly exactly the
same as the real HP calculator.
• App Tip: Take CFRI’s financial
calculator class and learn what
goes into each calculation and how
to run your numbers for financing
deals.

26. RUN THE NUMBERS!
Did you know?
The HP-10B was originally introduced in 1988 and
has only had cosmetic and memory upgrades
since.
Financial
Calculators
10bii Financial
Calculator
Handyman
Calculator
HandyCalc
Handyman Calculator
• Fact: DIY construction calculator
and materials estimator.
• App Tip: More accurately estimate
your rehab repairs costs by
calculating exactly how much
material you’ll need and what size
A/C to buy.
HandyCalc
• Fact: Powerful calculator that can
solve equations, remember previous
solutions, and convert units.
• App Tip: This a lot easier to use
than your standard phone calculator,
plus you can run more complex
calculations. Converting units
quickly can very helpful as well.
Sheets

27. RUN THE NUMBERS!
Did you know?
The HP-10B was originally introduced in 1988 and
has only had cosmetic and memory upgrades
since.
Financial
Calculators
10bii Financial
Calculator
Handyman
Calculator
HandyCalc
Sheets
Google Sheets
• Fact: Downloaded over 10M times
and reviewed online by over 189k
people.
• App Tip: Add a spreadsheet to
your Google Drive account to
calculate your property numbers
on the fly. Use Sheets to edit the
values and help make steer your
investing decisions.

28. SpiderOak
REMOTE YOUR BUSINESS!
Did you know?
DocuSign electronic signatures are acceptable for
contracts, and that over 150M signatures have
been transferred between 188 countries using this
tool.
Cloud Print DocuSign
Drive
Cloud Print
• Fact: Around since 2010, and
downloaded by over 100M
smartphones.
• App Tip: Print nearly anything on
your phone to your printer back
home or in your office from anywhere
in the world.
DocuSign
• Fact: Signatures processed by
DocuSign are comparable to
traditional signatures based on
compliance with the ESIGN Act.
• App Tip: Sign contracts from
anywhere in the world to get those
offers out and accepted fast.

29. REMOTE YOUR BUSINESS!
Did you know?
DocuSign electronic signatures are acceptable for
contracts, and that over 150M signatures have
been transferred between 188 countries using this
tool.
Cloud Print DocuSign
SpiderOakDrive
Google Drive
• Fact: 240M monthly active users,
each with 15GB of online storage
space.
• App Tip: Share documents with
assistants and service providers.
Keep your spreadsheets online for
quick access.
SpiderOak
• Fact: A ‘zero-knowledge’ privacy
cloud for file backup, syncing, and
sharing. Recommended by
Snowden for better protection
against gov’t surveillance.
• App Tip: Backup your most
sensitive online files here, put the
rest on Drive for easier access.

30. AUTOMATION!
Did you know?
You can create “recipes” for automation on
IFTTT.com to control everything from your
property’s lights and A/C temperature, to notifying
you of new leads on Craigslist and getting the latest
IF Tasker
IF
• Fact: 20M if-this-then-that recipes are
performed every day.
• App Tip: Automatically perform tasks
when events happen. For instance,
send a log to Evernote that you’ve
received a call from specific # at
specific time.
Tasker
• Fact: Total automation of your Android
for everything from settings to photos,
SMS to speech.
• App Tip: Create specific combinations
and scripts of tasks for your Android to
automate such as auto text-responders,
reading messages aloud, phone volume
control based on location, etc.

31. BONUS!
Additional apps that I use regularly:
• Adobe Acrobat: Read e-books in PDF format
• @Voice: Have my phone read my e-books out loud
• Google Chrome: Internet browsing
• MortPlayer Music: Playing the MP3 music I’ve put on my phone
• MortPlayer Audio Books: Playing my MP3 audio books
• EasyTether Pro: Connecting my phone to my laptop as an internet signal provider
• Amazon: Office supplies, price checks, etc.
• Amazon Appstore: A new paid app is offered for free every day
• Google Analytics: Check my webpage stats
• Flixster: Which movies are playing when & where
• IMDB: All about movies and viewing the latest movie trailers
• IR Remote: Control my TV, Blu-ray, etc.

32. THANK YOU!
https://www.linkedin.com/in/bribaker
http://www.biggerpockets.com/users/bribaker2001
http://www.10BillionLeads.com

34. Google
Search
YouTube LinkedIn Facebook Pinterest Instagram Weebly WordPress
Google AdWords
Express GoDaddy Zillow Trulia HomeSnap LoopNet Realtor.com Google Maps
Evernote Do Button Do Camera CamCards Financial
Calculators
10bii Financial
Calculator
Handyman
Calculator HandyCalc
Google
Sheets
Google Cloud
Print DocuSign Google Drive SpiderOak IF Tasker
Additional apps that I use regularly:
•Adobe Acrobat
•@Voice
•Google Chrome
•MortPlayer Music
•MortPlayer Audio Books
•EasyTether Pro
•Amazon
•Amazon Appstore
•Google Analytics
•Flixster
•IMDB
•IR Remote
Brian J. Baker
(352) 325-1669
Tech4Realty@Gmail.com
www.10BillionLeads.com