1. We Link Business Success With Mobile Technology
Mobile Business Commercialization Program
(Mobilise)

2. Grooming Sustainable
Technopreneurs?

3. Technopreneur’s Life Cycle

4. Technology
Commercialization Program
Industry specialists:
 Software based Startups in web and mobile apps
collaboration with
 Green Tech – Combining Biotech, Engineering and IT
collaboration with HIJAU MIKRO
 Mobile Business Commercialisation (TechComm - Mobile)
collaboration with

5. What is Mobilise?
 Joint collaboration between TeAM & iSENTRIC
 Target Segment: Mobile Content / Application
 Target Market: Technopreneurs, Developers, Entrepreneurs & Researchers who needs
help in bringing their product and service to the market
Mobile Business Value Chain
Mobile Mobile Scale Up &
Platform Sales &
Ideas Conceptualization Prototype Funding
Infrastructure Marketing
Providers*
Cradle
Venture Capital
iSentric iSentric
TeAM TeAM
Our Values:-
 Assist in commercialising technology product or service
 Industry know how, ready platform, gateway, infrastructure to channel the product or service
 Industry leverage and mentor to sharpen the technology product or service development
 Angel investment and mentoring for selected participants

6. Company & Mentor Profile
Founded in Year 2003 (Started with seed capital RM30k, achieving RM10mil Revenue in 2010)
Total workforce of 25 people
Principal Activity : Mobile Business Solution Provider
Business Presence: Malaysia, Singapore & Indonesia
Awards:
Clients: Bank & Financial Instituition Traditional & New Media Industry
Corporate Clients

7. Company & Mentor Profile
Aaron Lee Roy Ng
Age 34 Age 33
Education: Education:
- University College London (UK) - Imperial College (UK)
BEng Electrical & Electronic (1st Class) BEng Electrical & Electronic (1st Class)
Dean’s List
Rank Taylor Hobson Prize - MBA (University of Nottingham)
- MBA (University of Malaya) Career:
- Accenture (Malaysia)
Career: Consultant , Communication & High Tech
- Fujitsu Europe Telecom R&D Centre Ltd (UK)
Graduate Engineer - iSentric Sdn Bhd (Malaysia)
CTO, Founder
- Accenture (Malaysia)
Consultant , Communication & High Tech - Malaysia Mobile Content Providers (MMCP)
Council Members
- iSentric Sdn Bhd(Malaysia)
CEO, Founder - University Technology Petronas (UTP)
Panel Evaluator

8. How Does It Work?
Web Browser Palm OS Android iPad iPhone Smartphone Pocket PC Nokia Symbian 3G Devices WAP Terminal J2ME
( HTTP / HTTPS / TCP ) ( HTML, XML, XUTML, Request / Response) ( WAP / WAP 2) ( WML , HTML , XHTML , XML )
Mobile Network ( Telco )
WAP Gateway ( Telco )
( HTTP / TCP ) ( Request , Response )
Internet
( Request / Response )
 SCM – Supply Chain Management
Web Server ( Apache / IIS)
 SRM – Supplier Relationship Management
Firewall
 CRM – Customer Relationship Management Mobile Banking Application
 ERP – Enterprise Resource Planning
services services
 BI – Business Intelligent
( HTTP / HTTPS / TCP )
 ECM – Enterprise Content Management Interface
( SOAP, Request, Response )
Legacy Application Main Frame
Database ( C/C++, .NET, J2EE, Lotus, Cobol ) ( ERP, CRM, BI, SRM, SCM, ECM )
( DB2, Oracle, MySQL, MSSQL ) ( Microsoft, Java, IBM, Oracle ) ( SAP, PeopleSoft, IBM, Microsoft, Oracle )

9. iSentric Value Creation
Business &Technical1
Transformation Infrastructure 2
Transformation Transformation 3
Sales & Marketing
Know How1Enhancement
(Year – Year 2) Integration Year 4)
(Year 3 – (Year 5)
 Cost saving for bank  Revenue generation to  Establish Mobile
Revenue Generation (Profit
Objective
Startup to acquire (improve) new
Business
  Setting Service Level Agreement
banks Community as competitive
Orientated)
 Customer Retention Factor
or existing business and technical (eg stability, capacity and advantage to interact with
 capability
Efficient, simple and  expectation) Service to
Value Added customers
 Customer Retention / Loyalty
effective channel customer
 Knowledge Messaging Infrastructure
Centralized / Experience Sharing  Network Hosting Payment  Virtual Mobile Retail Banking
 Mobile Merchant  Target Community
 Business Model (eg Consumer
Banking Payment Updates  Bandwidth Transactions
allocation  Virtual Banking
 E-money  B2B v B2C
concept information
exchange
Activities / Commercialization Offering
Trend in 1 to 2 years, KPI setting)  Cloud Computing Setup
 Contest / Promotions / Alert
Functional /
Application
 Time to Market (eg Speed)  E-money Balance  Database
Mobile Credit / Debit Card

 2FA (Voice, SMS)  Mobile Technology Access
 Purchase History
 Sales & Marketing Tactic (eg  Internet / Mobile Marketing
 Payment on -the -go
 Retail Banking  SMS, MMS
competitor analysis / advantage)  Mobile Ticketing  Social Networking
Mobile Brokerage

 Balance Enquiry, Funds Transfer  WAP Portal (MO Forwarding)
 Ticket Reservations  Forum
 Technical Skills Training  3G Video  Real time stock
 Prepaid Top Up  Permission
exchange information
 Mobile Network Protocol s(eg  Ticket Purchase
 RingBack Tone
Remittance
 circuit / packet, convergence etc) Channels mobile trading
  2 way
 Security  Direct Telco
 Mobile Platforms (eg Android,
 Mobile Banking – MIDP 2.0  3G Video Menu Driven  Mobile Digital Signature
 Traditional Media
Blackberry, iPhone, Symbian)  M-CommerceInterface (IVVR)
Transactional Payment Compliance
 J2ME / SMS
 Telco Charging & Billing (eg  MMCP Association
 Technology Adoption
 2FA (Voice, SMS, J2ME)  OS: Window Mobile, Blackberry,
subscription / transactional)  Radio Frequency Identification
iphone (RFID) Apps Store

Market Trend (eg. GPS, RFID,
 OS: Symbian

 E-Commerce Payment
NFC, 4G / LTE)  Virtual Product
Credit Card (Visa / Master
  E-Pay
 Open Source Platform Review enabled
(eg. Asterik, Game Console)  Loyalty Program
 FPX (direct debit )  CRM

10. Success Deployment:
Mobile Enterprise Application

11. Success Deployment:
Mobile Content
Mobile News Alert Description - News alerts on your mobile. Keeping up to date with breaking news while
you're on the move is simple with Malaysia and worldwide News!
Mobile VideoTone Description - Animated and talking Videos featuring various illustrated animals and pets.
Personalized greeting Videos.

12. Success Deployment:
Mobile Games

13. Success Deployment:
Mobile Branding
Mobile Property Analyst Alert Description - a Mobile property alert services provides data on land use &
ownership to players in the real estate industry

14. Success Deployment:
3G Video Service

15. Success Deployment:
Independent Music Labels
Malaysia Local independent band music video service ,it's independence from major commercial
record labels and an autonomous, Do-It-Yourself approach to recording and publishing.

16. Let’s Mobicialise
Who can we help now:
 Prototype looking for go-to-market assistance
 Business model and prototype looking for funding
 Established team looking for more ideas to complement product and
service offering
 Building prototype looking for market knowledge advice
 Wing Yew wingyew@team.net.my
 Aaron Lee aaron.lee@isentric.com