Learn how three major brands from three different industry categories are leveraging the Tealium AudienceStream solution to transform their business models and achieve their omnichannel goals.
To do this there were 4 key steps ALM took.
ALM knew it could not solely rely on registration and self-report data to target audiences so coming up with a taxonomy structure for all brands that is not overwhelming but still detailed enough to target the audiences needed was the first step
Next step was to consolidate the back end infrastructure and front end UI to make sure user experience was clean, consistent and seamless while in the backend was scalable and efficient
Not absolutely necessary but adding a straight forward content metering and registration model provides another level of data enrichment while continuing to tie the brands together as a network
Finally, we choose Tealium and Audience Stream to basically be our behavioral targeting engine across the network which is extremely scalable and efficient given the previous steps we’ve taken