See how Luxottica is using Tealium tag management to fast-track the deployment of analytics within 7,000 in-store iPad apps across 1,000 LensCrafters stores.

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MOBILE DEPLOYMENTS
DEMYSTIFIED
Luxottica and Tealium

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INTRODUCTION
About Areef Ahamad
 Sr. Manager – Customer Analytics at Luxottica Retail
 Support Five Major Brands - LensCrafters, SunglassHut, Pearle Vision,
Sears Optical, Target Optical
 Key Technologies - Adobe, Tealium iQ, OpinionLab, Monetate and
ClickTale

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INTRODUCTION
 Luxottica is the largest eyewear company in
the world; based in Milan, Italy
 US Headquarters in Mason, Ohio
 Major Eyewear Brands - LensCrafters,
Pearle Vision, Sears Optical, Target Optical
 Major Sunglasses Brands – Oakley, Ray-
Ban, Arnette, Vogue
About Luxottica

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AGENDA – MOBILE DEPLOYMENTS DEMYSTIFIED
 Background – Goals, Mobile Strategy
 Eyewear Purchase - Three Hurdles
 Solution – Three Apps
 Question – Did it Work
 Answer – Analytics
 Lessons Learned

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BACKGROUND
 Goals:
• Increase In-Store Conversion
• Increase Customer Satisfaction
 Mobile Strategy: Mobile In-Store Apps
• Educate Customers
• Help Customers Make a Decision

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EYEWEAR PURCHASE – THREE HURDLES
1. Select a Frame
2. Select a Lens
3. Price

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THREE HURDLES
1. Select a Frame

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THREE HURDLES
2. Select a Lens

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THREE HURDLES
3. Price

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THREE HURDLES
Eyewear Purchase General Purchase
Purchase

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SOLUTION - THREE APPS

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THREE APPS
1. Select a Frame - My Look App

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THREE APPS
2. Select a Lens – Lens Simulator App

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THREE APPS
3. Pricing: Lens Pricing App

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QUESTION
Did it work?

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ANSWER
Analytics

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ANALYTICS
Implementation
 Luxottica’s largest in-store implementation
 ~1,000 Stores with ~7,000 IPads
 Tealium SDK
 Adobe Analytics

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ANALYTICS
KPIs – App Usage and In-store performance
 My Look – Number of Pictures Taken, Emails Sent
 Lens Simulator – Feature usage
 LPP – Lens Pricing usage
 In-Store Revenue
 Customer Satisfaction (NPS)

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ANALYTICS
Implementation
 Tealium SDK
• Programmer / Tealium call
• Setup SDK – Full Version vs Compact Version
• Setup Tealium IQ
 Adobe Analytics

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OUTCOMES
 Positive correlation between App usage and Customer Satisfaction
 Justified investment - More Apps to come
 Analytics will be used to optimize the Apps
 Tealium AudienceStream for LensCrafters.com

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TAKEAWAYS
 Expertise
 Full version vs. compact version
 Allow ample time to test

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MOBILE DEPLOYMENTS
Products & Successful Deployments, Jason Koo

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PRODUCTS & OPTIONS
Current Offerings
 Tag Management / TIQ Products
 Tealium AudienceStream

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TIQ PRODUCTS
Cross-platform Plugins

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TIQ PRODUCTS
Native Platform Libraries

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TIQ PRODUCTS
Advanced Native Platform Options

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TIQ PRODUCTS
Compact & Full Versions
Auto track most
common UI view
changes and events
Mobile CompanionOffline + Batch delivery
Auto track application and
device info
Auto track app lifecycle events

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AUDIENCESTREAM PRODUCTS
Native Platform Libraries

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Overview
Data VendorsTIQ LibraryConfigurationMulti-CDN
Events
GENERAL ARCHITECTURE

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Client-side: Fast & Scalable
TIQ
GENERAL ARCHITECTURE

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Server-to-server support
TIQ
GENERAL ARCHITECTURE

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IMPLEMENTATION
Best Practices - Before you start
 What data are you interested in?
 What end vendors fulfill those needs?
 Which Tealium solution is best?
 Verify and test

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THANK YOU