Making communications land - Are they received and understood as intended? we...
Marketing yourschool
1. Marketing Your School Model Staffing Initiative | 2011 Effective Staffing TRAINING SERIES
2. Agenda Objectives School marketing 101 Communicating about your school Developing marketing materials: Working session
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4. Agenda Objectives School marketing 101 Communicating about your school Developing marketing materials: Working session
5. How do you currently share information about your school? WHAT do you currently use to market your school? WHEN do you market your school? WHO markets your school? WHO is your intended audience?
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8. Agenda Objectives School marketing 101 Communicating about your school Developing marketing materials: Working session
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13. Expand your school pitch to 2-5 minutes to use at a school-based interview. Add details, strengths, unique programs or accomplishments: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________ Next steps are your first interview question or specifics about the position: ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________
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16. Agenda Objectives School marketing 101 Communicating about your school Developing marketing materials: Working session
17. Create at least three marketing materials to market your school based on your key messages. School brochure or one-page flyer School website for online access Event display or school poster Match between school’s needs and candidate’s skills and interests Key messages about what makes your school unique Equals Build
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21. Websites can be simple, but inspiring (insert example from district).
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Notas do Editor
Introductions: Name, title, school Success at implementing a strategy from the last training? What you’re hoping to learn today.