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Semelhante a In-, out- and un-bound marketing: building your brand online!
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In-, out- and un-bound marketing: building your brand online!
- 1. “Outbound,” “Inbound” and “Unbound” Practical First Steps for Building your Brand Online
- 2. Tim Dempsey www.elasticbrands.com www.twitter.com/tdempsey
- 3. Why am I here? 1974: Introduced to photography by DizBensley 1988: Son born, camera dropped 2001: Bought first digital camera Started my own business Sold my first photo session Photo chosen for 3-year exhibit
- 5. Why am I here? 1986: CGA Graphics demo, Harvard University 1993: Director, New Technology Marketing, Lotus 1997: VP, e-business Software, IBM 1999: CMO, Bowstreet (IBM) 2002: VP Marketing, Sonic Software (PRGS) Started my own business Found my 1st client using techniques I’ll demonstrate in less than two weeks
- 6. Why am I here? (version 2)
- 7. Advertising PublicRelations Introduction toWebsite Design And You?Snatched from http://hallmark.edu/courses/marketing/ BrandManagement Sales Promotion Salesmanship Self-Promotion
- 8. Topics for Today What is a brand? The end of an era Outbound The new buzzword era Inbound Building your brand online Unbound Unbound in Action
- 9. What is a Brand?
- 10. What is a Brand? It’s what a brand manager does It defines a brand experience It conveys a brand image It’s a logo A slogan, or tagline
- 11. What is a Brand? An Enduring Promise Of Value
- 12. What is a Brand?
- 13. The end of an era Driving the fish to the nets
- 14. Three Hundred Year-old Theory
- 15. Why Did This Model Work?(Until Recently) Media
- 16. What Happened?
- 18. Web 2.0
- 20. From very expensive to free
- 22. From long lead to instantaneous
- 23. Volume of information available to buyers
- 25. Two Irreversible Changes Vendors no longer have complete control over brands Users, buyers, voters have seized it Big companies no longer have great advantage over small ones
- 26. The new buzzword era Listen twice, speak once
- 27. Inbound marketing You are your media
- 30. Where Do I Begin?
- 31. When We Return: “Unbound” Practical First Steps for Building your Brand Online
- 32. PAID PAID ORGANIC / NATURAL FREE
- 33. Google Haiku #1 Professional Photography Award-winning Photographer in NYC,Locations, Interiors, Architecturewww.DigitalDestinations.com
- 34. Google Haiku #2 Pentimalli Studios Capturing the Magic of Your Wedding Creative Packages For Every Budget www.pentimallistudios.com Massachusetts
- 35. Google Juice Amy Wenzel is a creative portrait and commercial photographer based in Grand Rapids, Michigan. Specializing in photography of babies, children, pregnancy, family, senior girls and fashion related commerical projects. Available for travel Amywenzel.com
- 36. Let’s Get Found
- 37. Why This Matters Reconnect with a colleague Marketing Unbound White Paper Photos ofTaliesin West
- 38. Unbound MarketingBecome an Elastic Brand Establish Presence Assert Authority Monitor Reputation
- 39. Establish Presence Define where you need to be online Continuously improve your website Select your channels, & start ‘casting Don’t forget traditional media Yes! This is not about being rigid!
- 40. Assert Authority Continuously refine your value Google Haikus, Google Juice 100 key figures in your market Hang your shingle LinkedIn, Flickr, other networks
- 41. Monitor Reputation Set up your Google Alerts, RSS Feeds for your 100 key figures … and for your own brand Investigate reputation monitoring services
- 43. And there are Needles
- 44. Unbound MarketingBecome an Elastic Brand Establish Presence Assert Authority Monitor Reputation Lather, Rinse, Repeat
- 45. Resources Wordpress.org, twitter,com, facebook.com Google Local Business Center socialoomph Friendfeed Clicky Thesis (theme) Twitter for Wordpress Feedburner (and WP plugin) Google XML Sitemap Hubspot
- 46. Thank you tim@elasticbrands.com www.Facebook.com/tddempsey
Notas do Editor
- Other topics: Marketing Analysis; Pricing; Out-of-Studio Displays; Product Development; Selling Plans; Packaging; Allied Products
- There are many definitions of the marketing term “brand.” Loads of lucre is spent to preserve, protect and defend brands.
- There are many definitions of the marketing term “brand.” Loads of lucre is spent to preserve, protect and defend brands.How do you build and manage a brand?
- There are many definitions of the marketing term “brand.” Loads of lucre is spent to preserve, protect and defend brands.How do you build and manage a brand?
- There are many definitions of the marketing term “brand.” Loads of lucre is spent to preserve, protect and defend brands.How do you build and manage a brand?
- There are many definitions of the marketing term “brand.” Loads of lucre is spent to preserve, protect and defend brands.How do you build and manage a brand?
- There are many definitions of the marketing term “brand.” Loads of lucre is spent to preserve, protect and defend brands.How do you build and manage a brand?
- There are many definitions of the marketing term “brand.” Loads of lucre is spent to preserve, protect and defend brands.