Vigillo CEO Steve Bryan's presentation to the Florida Trucking Association Annual Conference, July 2015

1. Big Data and the Internet of
Everything

2. About Vigillo
Vigillo was founded in 2007 by a team of data scientists and software engineers specializing in the Big
Data that flows from hundreds of sources within the commercial transportation and logistics industry.
Wisdom is delivered through scorecards and interactive dashboards designed for professionals who
tackle the complexity of the US supply chain every day. Vigillo’s Big Data platform, Athena, is the hub of
all commercial transportation and logistics data from public and private sources and it’s suite of CSA
Scorecards is the number-one CSA reporting system in the industry.

5. Its not just about analytics and studying patterns, trends or even
prediction. Its not just about connecting a lot of people and things
together on the Internet…
…Its about combining Big Data and the Internet to disrupt traditional
business models and destroy inefficiency wherever it may be lurking
Thye new technologies abhor inefficiencies and will not tolerate them
Big Data and the Internet of
Everything

6. Big Data is defined as a new generation of technologies and
architectures designed to extract economic value from a very large
volume of a wide variety of data by enabling high-velocity capture
and analysis in search of the hidden truth (veracity).
Big Data

7. • All the data ever generated in history, up to 2007 is estimated to have been 5
exabytes (5/1,000 of a zettabyte)
• According to computer giant IBM, 2.5 exabytes of data was generated every day in
2012.
• In 2014 Google generated at least 1 exabyte every day
• Estimates are that we (humanity) will generate almost 8 zettabytes in 2015 alone
Volume - So how much data is there?

9. • Every two days, mankind creates as much information as it did from the dawn of
civilization until 2007.
• The amount of information that an average person is exposed to in a day is the same
as a person from the 15th century was exposed to in his lifetime.
• The amount of information generated during the first day of a baby’s life today is
equivalent to 70 times the information contained in the Library of Congress.
Velocity - How fast is data growing?

11. Variety – Where does it all come from?

12. • HARVARD BUSINESS REVIEW calls
data science “the sexiest job in the
21st century”
• 185 Universities now offer
graduate degrees in Data Science
(2014)
• Boards accountable for data
security strategy (SEC)
• More CEO’s ousted in 2014 than
any year since 2008
• Gartner estimates that by 2025
one in three jobs will be converted
to software, Automated Decision
Making

14. 40 zettabytes of digital data by 2020

16. Thought Experiment W/ Audience Participation
If a tablespoon is a byte, there are 352 exabytes (352 quintillion tablespoons)
of ocean water on Earth

19. You’d need 11 of these babies to store 1 petabyte

21. The Internet of Everything

25. What kinds of things will connect?
Location Intelligence
http://www.slideshare.net/ValaAfshar/internet-of-thingsslideshare
“Location” relates to tagging and storing pieces of raw data with their
specific location (and usually time as well). “Intelligence” relates to
turning raw data into actionable insight using data analytics techniques.
• GPS
• RFID
• Weather
• Congestion
• Driver Data
• Vehicle Performance

26. RFID tags- some of which can be printed can be printed directly on products and
packaging for 0.1 cents and replace ten trillion barcodes yearly with something
far more versatile and reliable.
In the next ten years The numbers sold globally will rise from 12 million in 2011
to 209 billion in 2021.
Hewlett-Packard is working on a project it calls the "Central Nervous System for
the Earth." the company plans to deploy a trillion RFID sensors all over the
planet.
RFID

27. • Largest Transportation Company (Driver Count)
• Largest Hospitality Company (Available Rooms)
• Second Largest Retailer (Market Cap.)
• Largest Media/Entertainment Company (Viewers)
2009 - $41B*
2008 - $20B*
1999 – $222B
2004 - $223B
$506B (Half a Trillion $) in Market Cap
What does this mean for my business?

28. Cisco CEO John Chambers told business leaders at a Wall Street Journal conference in
early 2015 that “40% of the companies in this room won't exist in a meaningful way in 10
years unless they change dramatically.”
The Power of Digital
But there are many companies that understand the urgency and have unleashed the
power of digital transformation. They are changing the rules. They are finding
inefficiencies and demolishing them.

29. Domino’s went mobile in 2010 with its first smartphone app and added key
features including saved delivery addresses, payment information and favorites. In
2014, the company continued to push the envelope, launching a new voice-
ordering platform for mobile devices called “Dom” and partnerships with Ford Sync
to order hands-free from the car and a Smartwatch App to track pizza deliveries
right from your wrist.

30. A great example is Monsanto Co, a $15 billion agrochemical giant. It has mapped
every one of the nearly 30 million farming fields in America and loaded them into a
smart phone app that overlays soil and climate data. It mixes in lab data about
optimal growing conditions for each of the thousands of varieties of seeds that it
sells. Then it folds in real-time data like weather forecasts.
The result is a tool that farmers can use to determine precisely when to plant, how
much to water and what kind of fertilizer to apply. It keeps them up to date on
nearby insect infestations and can tell them the optimal time to harvest.
Monsanto knows that in agriculture, a few days or degrees can make the difference
between bounty and bust.

31. DHL introduces Cubicycle, an innovative cargo bike for urban
distribution, to its Netherlands operations

33. Beam me up Scotty…..