Improving your brand and your business in 2015 and beyond depends on you 3 key trends shaping your customers' behavior. This presentation highlights those trends in detail, and explores how you can use them in your sales, marketing, and e-commerce activities. The three trends look at the growth of Internet, everywhere; the reality that we're all publishers now; and the deep customer insights available to you through big data and not-so-big data. These trends work together to create a world where content is king, context is queen, and data is the crown jewels. And a world where content marketing, contextual awareness, and customer insights come together for the brands best equipped to succeed in the years to come.

1. Digital Marketing Directions
The Key Trends Driving Your
Marketing Next Year
© 2014 Tim Peter & Associates, LLC

2. It’s All
E-commerce
Internet,
Everywhere
We’re All
Publishers
Now
Radical
Transparency
Deep
Customer
Insights
Disruption
& Disinter-mediation
Changing of
the Guard
© 2014 Tim Peter & Associates, LLC

3. Internet,
Everywhere
We’re All
Publishers
Now
Deep
Customer
Insights
© 2014 Tim Peter & Associates, LLC

4. Internet,
Everywhere
Mobiles Wearables Usables Invisibles
© 2014 Tim Peter & Associates, LLC

5. • Almost 13.4 billion
Internet-connected
devices in the world
• Roughly 2 Internet-connected
devices
for every man,
woman, and child on
the planet
Source: http://blogs.cisco.com/news/cisco-connections-counter/

6. More people own mobile
phones than own
toothbrushes
Internet,
Everywhere
© 2014 Tim Peter & Associates, LLC

7. June, 2011: “The Special Rapporteur [of the
United Nations] considers cutting off users
from internet access, regardless of the
justification provided... to be... a violation of
article 19, paragraph 3, of the International
Covenant on Civil and Political Rights.
© 2014 Tim Peter & Associates, LLC

8. “The web is like
electricity. It’s just there.”
Eric Schmidt
© 2014 Tim Peter & Associates, LLC

9. Context is Queen
• Segment customer
behaviors by context
• Observe, measure, and
learn your customer’s pain
points in each
• Improve by aligning
customer experience with
context
Internet,
Everywhere
© 2014 Tim Peter & Associates, LLC

10. And if context
is queen,
guess what
that makes
content
© 2014 Tim Peter & Associates, LLC

11. We’re All
Publishers
Now
© 2014 Tim Peter & Associates, LLC

12. 204,000,000 emails sent
Source: Intel
We’re All
Publishers
Now

13. 90+ reviews
We’re All
Publishers
Now

14. 100,000 Tweets
We’re All
Publishers
Now

15. We’re All
Publishers
Now
208,000 photo uploads

16. We’re All
Publishers
Now
30 hours of video uploaded

17. © 2014 Tim Peter & Associates, LLC

18. We’re All
Publishers
Now
2+ million search queries
© 2014 Tim Peter & Associates, LLC

19. Content is King
• Cut through the clutter
• Create content that is:
– Snackable
– Sharable
– Sharp
We’re All
Publishers
Now
© 2014 Tim Peter & Associates, LLC

20. Snackable
Sharp
Shareable
© 2014 Tim Peter & Associates, LLC

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24. Next 5-10 years
We’re All
Publishers
Now
• 2+ million search queries
• 204,000,000 emails
• 30 hours of YouTube video
• 90+ reviews
• 104,000 Tweets
• 208,000 photo uploads
© 2014 Tim Peter & Associates, LLC

25. Internet,
Everywhere
Mobiles Wearables Usables Invisibles
© 2014 Tim Peter & Associates, LLC

26. Digital footprints
© 2014 Tim Peter & Associates, LLC

27. “You can never have too
much data. Bigger is
definitely better.”
© 2014 Tim Peter & Associates, LLC

28. Data is the Crown Jewels
• Highlights customer
behaviors, wants, and
desires
• Leads product, promotion,
placement and pricing
decisions
• Cannot be easily
duplicated by competition
Deep
Customer
Insights
© 2014 Tim Peter & Associates, LLC

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30. Disney MyMagic+
RFID “tickets” and
purchasing

32. Data is the Crown Jewels
• Be willing to start small
• Anticipate, analyze, and
adapt to changing customer
needs
• Protect the crown jewels:
Privacy and security matter;
Protect your customers’
information like your business
depends on it
Deep
Customer
Insights
© 2014 Tim Peter & Associates, LLC

33. Keys to Your Kingdom Next Year It’s All
E-commerce
Deep
Customer
Insights
Internet,
Everywhere
We’re All
Publishers
Now
© 2014 Tim Peter & Associates, LLC

34. Thank You
Web: timpeter.com
Phone: 201-305-0055
Email: tim@timpeter.com
Twitter: twitter.com/tcpeter
© 2014 Tim Peter & Associates, LLC