If you want to take your passion for writing and turn it into a career that will actually support you and your family, or maybe just give you a little extra income to invest on your financial future, then you are in the right place!

1. EARN a
full-time
INCOME
as an
AUTHOR

2. ü
Learn the key factors
that affect your earnings
ü
Learn the factors
that YOU can control
ü
Learn to overcome the
obstacles to build your career
ü
Learn how TCK Publishing can
help you earn a full-time income
as an author

3. Let’s
books!
SELL
why do readers BUY books?

4. ?
Why do readers ACTUALLY buy books?
à¨àFICTION NON
FICTION
... as a solution to their
personal problems
... as entertainment
... to learn more
... as entertainment
... can relate to the
characters
... can relate to the
setting

5. ?
Why do readers ACTUALLY buy books?
à¨àFICTION NON
FICTION
emotional
decision
emotional
decision

6. emotionBooks that stimulate emotion sell well.

7. à Book title
Book titles must have good recall.
Memorable. Repeatable.
Searchable.
à Cover art
Create the
RIGHT COMBINATION of FACTORS
Creates emotional connection.

8. à Book description
à Market research
Create the
RIGHT COMBINATION of FACTORS
Provides the right information.
Identify your target readers
and what they want.

9. Create the
RIGHT COMBINATION of FACTORS
à Distribution
Where are your books sold?
80/20 RULE
80% of book sales are online
à Quality of Writing
The content of the book
is a factor that only you,
the author, can control.

10. Create the
RIGHT COMBINATION of FACTORS
à Editing
A few mistakes will make for a
bad reading experience.
à MarketingWhat marketing activities do you
love to do? If you love speaking
and interviews, then you should
focus on getting on podcast shows,
interviews, or public speaking gigs.

11. Create the
RIGHT COMBINATION of FACTORS
à Promotion
Promotion and Marketing
are not the same.
Promotions create a short-term
boost in sales (e.g. Book Launch).
A well implemented
Marketing campaign provides
a long-term boost in sales.

12. à Book series
Create the
RIGHT COMBINATION of FACTORS
Data has shown that fiction authors
who write book series rather than
standalone novels earn twice as much
per book.

13. Create the
RIGHT COMBINATION of FACTORS
à How many books
you publish
You can dramatically increase
your earnings by building
a fan base of repeat customers
who continue to buy book
after book from you.

14. Create the
RIGHT COMBINATION of FACTORS
à Market size
Make sure you understand
how big your market is and
how much potential there is
before you commit years
of work and effort into a market
where meeting your financial goals
is almost impossible.

15. Create the
RIGHT COMBINATION of FACTORS
à Word/Page Count
The length of your books
has a huge impact on how much
you’ll earn as an author.
If your book is more than
500 pages long, it is too long.

16. Create the
RIGHT COMBINATION of FACTORS
à Kindle unlimited
A lot of authors don’t like
Kindle Unlimited because it prevents
you from distributing your books
with other online retailers, but
if you compare romance novel authors
that are enrolled in Kindle Unlimited
to those who are not, you will find
that they are earning 2.5 times more
per title.

17. à Pricing
Create the
RIGHT COMBINATION of FACTORS
If you model the pricing strategies
of successful authors and
publishers in your niche or genre,
you will be more likely
to achieve success.

18. à Book reviews
Create the
RIGHT COMBINATION of FACTORS
You can’t control if a particular
reader likes your book or
leaves a review for your book,
but you can control the quality
of your writing and the quality
of your marketing, both of which
will greatly influence your
book reviews.

19. All these factors
have to come together,
to set YOUR book
apart from everyone
else’s.

20. And that is
how you earn
a full-time income
as an author!
Want to Learn All 16 Steps
to Increasing Your Earnings as an Author?
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