1. THOMAS M. CANNON
6010 Shelter Bay Avenue, Mill Valley, CA 94941 * 415.871.5556 * tcannon@whitehall.ws
SENIOR CORPORATE EXECUTIVE
Market Strategy Development | Global Enterprise Payment Consulting | Competitive Financial Analysis
E xceptionally driven high achiever with a results-charged career in the start-up, growth, and profitability of
companies within highly competitive industries. Visionary leadership has resulted in Senior Executive and
Corporate Officer positions with IBM, First Data Corporation, and American Express. CEO of several
enterprises, including founder of GasCard Inc, taken IPO on NASDAQ. Pioneered the affinity co-branding in
credit cards and the first prepaid card products and CEO of several patents. Special Board Advisor for an
International payments processor with operations in 30 countries and 17 languages, among other Payment and
Cloud Computing, SaaS eCommerce companies. Well-regarded International deal-maker and strategic business
partner to global companies throughout Pacific Asia, AU, South America, North America and EU.
♦ Global Transaction Platforms/Services/ Cloud ♦ Skilled Operating CEO / Regulatory &
Computing/ Deal Making/ Alliance & Partnerships Legislative Compliance/Expert Witness
♦ Business Opportunity Assessments, Strategic Expert ♦ Management & Financial Reporting
♦ Multi-Country Payment Processing, SaaS, back office ♦ Technology Integration Strategy
♦ Feasibility Analysis & Market Due Diligence ♦ Team Leadership & Consensus Building
PROFESSIONAL HIGHLIGHTS INTERIM ROLES AND BENCHMARKS
Whitehall Capital-Strategic Advisors (2003-2012)
CEO-Chief Executive Officer
Retained Software/Data Services/ Payments/Transaction Processing/ Settlement/Mobile Payments globally
• Headed a $40 million M&A/merger and acquisition; led due diligence activities for an Australian company
recognized as the world’s largest debit card and ATM processor at the time.
• Marketed and sold high-end merchant banking services on retainer; prepared/presented high-impact
presentations to C-Suite decision makers.
• Mastery level expertise was utilized in various facets of Authentication, Disbursement, and Remittance for
Payment acquisition, Processing, and Settlement.
• Built and executed the product strategy for integrating the Payment Grid internationally and domestically
and all payment forms, including Mobile wireless, with sophisticated knowledge of inter-workings of the
corporate and banking “back office”.
Blue Wave Wireless Orca Trak™ Orca Pay™ (2008- 2010)
CEO/Chief Executive Officer
Direct a diverse portfolio of Software, Data Services, and Payments/Transaction Processing ventures as Board
Advisor and CEO to lead business development activities that support clients through an understanding of
leverage points, cost structuring and network infrastructure. Identify and explore emerging markets and needs,
drive proposals and pitches, acting as a strategist on structuring and raising capital and refining strategies to
enhance products, increase profitability and market penetration.
• Assess the viability and potential profitability of partnerships; prepare assessments and financial analysis of
strategic business opportunities, highlighting market position, profitability, business issues, and key success
factors within a global marketplace.
• Guide strategic perspectives to steer the overall client delivery strategy as Special Board Advisor for 2CO
{2Checkout.com} international payments processor for 30 countries and 17 languages.

2. • Active Board Member of IMerchant Advance, Inc. directing the strategy for growing the business and for
executing that plan with break downs at global, product category, funding analysis, and market entry.
• Thought Leader and Advisor to MPay MASSPAY – Poland EU Mobile Carrier; generate insight and
facilitate comprehensive business-to-consumer and consumer-to-business payments solutions.
SeerGate, LTD (2007-2009)
President, Managing Director-North American Operations (Israel)
• Set the direction and created, deployed and managed the global strategy for the Authentication and Dual-
token secured Lock technology—pioneered a ground breaking milestone regarding privacy and security.
• Laid the foundation for Online and Mobile Payments, and design for PIN Code Debit; steered the design of
the best service and implementation of an innovative payment and security software solution.
• Identified market opportunities and defined product vision and strategies, developed and launched new
products and enhanced existing offerings.
• Partnered with engineering teams and leadership to determine feasibility and reasonable execution timelines,
and established growing partnerships with key constituents to drive product adoption and growth.
Thomas M. Cannon Page 2
PayCommerce, Inc. (2006-Present)
CEO-Co-Founder
• Grew from start-up Corporate Disbursement/Remittance Management company specializing in providing
integrated business solutions including Hosted “On-Demand” Web Services/SOA Software Service.
• Executed a business model that enables clients to decrease operating costs associated with disbursement and
payment processing. Top-tier technology streamlines cash management and offers “real-time” reporting.
• Steer deal structuring, new market entry, funding, and banking partnerships. Drive organizational and
process change that aligns to client needs, product profitability, and overall market consistency.
• Guide the sales teams through participation in large deal acquisitions - client calls, presentations and site
visits, and ensure that service quality philosophy is communicated throughout the organization.
One Network-WebCash Technologies, Inc. (1998-2003)
Chairman/CEO
• Selected to lead business development and funding for a multi-million payments gateway platform for the
# 1 and Preferred HP/Verifone payments processor status; deliverables included a front-end (outsourcing
API channel settlement), for ISOs, payment aggregators, and large merchants.
• Negotiated a $5 million worldwide licensing deal with Verifone/Hewlett Packard (Integrated Payment
Systems IPS) platform, acted as a collaborative Senior Executive to capture the opportunity.
• Architected the design and layout of API and APS flow, co-developed HP/Verifone POS Prepaid, ACH
integration with XML, (PTML), API’S and IP.
• Structured $300 million in new client contracts, prior to merger with Webcash. Transacted financing with
Korean funds, ($ 6 million), an Asian based One Network in South Korea for Asia Pacific.
• Devised a “first-of-its-kind” Prepaid Co-Branded program, GiftAmericard™ MasterCard.
Amplicon / American Technologies Credit - California First Bank (1991-1995)
Senior Vice President, Chief Marketing Officer, Corporate Officer
Led two subsidiaries for public IBM VAR / High Technology NASDAQ Banking/Leasing Company
• Oversaw 85% of the organization; identified new opportunities that melded with the company’s business
development strategy; produced $1 billion in structured debt/equity financings in < four years.
• Grew revenues 300% to $ 350 million+, EBITA of $ 10 million
• Assets growth up 250% to $400 million despite negative economic growth in very challenging, tough
market conditions.

3. • Generated $25 million in NBIT profit and $100 million in owner’s equity—earned state-level recognition as
the “Highest Revenue per Employee” in State of California for three consecutive years.
• Built the largest tele-sales organization; forged strategic financial partnerships with large FS and banks.
• Transformed the organization through process reengineering, training, and staff reorganization; recruited
150 account reps, and selected and mentored five Vice Presidents, up-skilled the organization, to new sales
levels, and enterprise accounts and/or repurposed 150 Account Executives.
Thomas M. Cannon Page 3
ADDITIONAL EMPLOYMENT
CEO-Chief Executive Officer, Cardiff Capital, (1990-1992)
CEO-Chief Executive Officer, GasCard Inc. – LaJolla, CA, (1985-1989)
EVP-Executive Vice President, Comarc Systems, (1983-1984)
American Express Payment Products Division – Denver, CO, (1982-1983)
Senior Vice President – CMO – Marketing/Sales/Product Development
First Data Corporation – Omaha, Denver, (1978- 1983)
Executive Vice Pres. (CMO) Worldwide Marketing & Sales (Founding Executive Officer Mgmt. Team)
Top Field Executive Management, IBM Corporation - San Francisco, (1978)
Recruited as CEO/advisor for 45 companies US State Department ~ DOD – CIA (1990 -1991 - 1995-1996)
EDUCATION/PROFESSIONAL DEVELOPMENT
BA - Business Administration - St. Mary’s University – Minnesota
Harvard University MBA School -
IBM Senior Executive Management School – taught by Harvard MBA staff at Harvard University
Licensed California Real Estate Property Broker
Member CEO Payments Roundtable
USAR – Honorable 442nd Rotary Helicopter Air Support
President Fraternity, Varsity Golf Team – 100 % self funded tuition room/board