1. one of a
million
THE Calle Ocho MUSIC Festival
March 11, 2012

2. "Calle Ocho, in my eyes, is nothing short of a
national treasure. It is THE premier, large-scale
event that is more than a festival, but a gathering
of an entire community to celebrate its culture,
and there to celebrate, share and show the world
the size, importance and cultural influence of
Latinos in America."
Alex Lopez, President, Lopez Negrete
Communications

3. ORGANIZERS
Kiwanis Club of Little Havana is a
non-profit organization 501 c 4 and
a Florida Chapter of Kiwanis
International whose mission is
Serving the Children of
South Florida

4. EVENT FACTS
DATE/TIME
Sunday, March 11, 2012
10 AM to 7 PM
LOCATION
SW 8th Street (Calle Ocho)
between 27th to 8th Avenue
DEMOGRAPHICS
75% Hispanic/25% Other,
median age 31,
Average Income $35K, families
FREE ATTENDANCE!
Pitbull and El Cata from his own MegaStage at Calle Ocho 2011

5. CALLE OCHO…
 is a Music Festival with all genres represented from Latin
Funk, Latin Rock, Christian, Country, Oldies, Jazz, Ultra, etc
 Theme is ONE WORLD, we all come together as ONE!
 will have a special folkloric cultural section with all countries
represented
 is the largest street festival in the world (over 1.2 million
attendees each year)
 Is part of Miami’s cultural diversity and showcase the flavors
and sounds of the Americas
 is the marquee event of Carnaval Miami
 is host to Corporate America’s biggest names
 is a testing and tasting ground for new consumer products

6. Calle Ocho’s Economic Impact
 Brings an estimated $40 Million to South Florida’s
economy.
 Total audience impressions of newspaper articles
reaches a circulation of 15,865,231 Source: Burrelles
Luce Clipping Service 2010
 Greater Miami Convention and Visitors Bureau reports
show the month of March holds the highest domestic
passenger arrivals to Miami International Airport with
953,813 visitors in 2009 (followed by 796,435 in December)
 Calle Ocho Street in Little Havana has shown an
increase in visitors’ traffic from 6.2% in 2001 to 20.9%
in 2010, much of it attributed to the festival.

7. General Benefits
CARNAVAL MIAMI GALA INVITATIONS
•An upscale gala held at the famous Vizcaya Museum
& Gardens on Friday, March 9, 2012
•Number of invitations varies according to level of
sponsorship
•Sponsor’s name is listed alphabetically on the
invitations
•List of 3,000 guests include national corporations,
multi-national agencies, local VIP and City and
County dignitaries

8. Media Benefits
Sponsor’s logos appear in the following promotional
material:
 Logo on a full page ad in El Nuevo Herald and The
Miami Herald
 Logo on a full page ad thanking all Sponsors in both
El Nuevo Herald and Diario Las Americas
 Sponsor’s name will appear listed in the following:
Calle Ocho Guide distribution 50,000
Carnaval Miami Magazine, distributed through El
Nuevo Herald, circulation 120,000

10. SUPERSITE STAGES –
varies between $50,000 and $150,000
CORPORATE PAVILIONS
$25,000 to $45,000

11. Musical Stages Available
 Latin Funk Stage (Living Social.com)
 Latin Rock Stage (______________)
 Christian Music Stage (__________)
 Oldies Music Stage (____________)
 Latin Jazz Stage (______________)
 Ultra Music Stage (_____________)
 Mexican Music Stage (__________)
 Teen DJ Mix Stage (____________)
 Country Music Stage (Kiss Country )

12. PRODUCT SHOWCASE
$15,000 to $25,000
Fees Vary According to footprint, size of tent, activities.

13. NEW FOR 2012
 Change the demographic of the event with music
 Continue to increase cultural aspects with Folkloric
stages showcasing the colorful dance and costumes
of the Americas
 Calle Ocho Musical Festival with all genres of music
 Highlight the Calle Ocho VIP Party for SPONSORS
and media only at La Placita
 One World theme represented by King of Carnaval
Miami
 A Pork Cookout competition to award the best tasting
pork dish in Miami!

14. OTHER OPPORTUNITIES
Custom proposals available upon requests including on
site signage:
 Calle Ocho VIP Party Sponsor
 Light Pole Banners
 Logo on Balloons
 Police Tower Signage
 Umbrella Sponsorship
 Signage Walls at Intersections
 Trolley/Transportation
 Calle Ocho Map Guide Ads

15. CUSTOM PACKAGES
Available upon request:
 Advertising Opportunities inside the Carnaval Miami Special
Section of El Nuevo Herald, distribution 120,000
 Ads in Calle Ocho Map Guide (new this year)
 Category Exclusivity Proposals
 Multi-year contracts with incentives
 Banner ads in www.carnavalmiami.com
 Combo packages with multi-event opportunities at discounted
fees

16. Calle Ocho KidzZone 2012
 Full day of family fun
 Inside El Dorado parking lot (25th Avenue & 8 Street)
 Musical Stage for kids’ entertainment
 Sampling of kid-friendly products
 Exclusive product within the KidsZone
 Logo included in all newspaper ads
 Logo included in Map Guide
 On-site exposure

17. For a sponsorship information,
contact
Teresa Callava
Director Sales & Marketing
305-644-8888
tcallava@carnavalmiami.com