3. July 2000
Sept 2000
Oct 2000
Mar 2001
May 2001
June 2001
Aug 2001
Sept 2001
Collins founds BIG
First Hunt held
D’Arbeloff becomes chairman
First viewing of Tiny Totes concept
Tiny Totes contract drafted
Second Product concept sold, Initial meeting with Skil
Third Product concept sold, Skil letter-of-intent signed
Fourth Product concept sold, Tiny Totes debut at Pre-
Toy Fair

5. Innovation
Execution
Innovation
Insight

6. Stage an online consumer club to explore unmet
needs and innovation opportunities.
Insight clubs
Make an informed pitch, this program delivers rich
findings in less than a week.
Pitch Insight
Experience what users are doing, perceiving, and feeling with this
program that puts the camera in consumers' hands.
Video Insight
Get fast consumer reactions to concepts, products, and more.Rapid Reviews

7. Generate hundreds of ideas for new products or
services in as little as three months.
Idea Hunts
BIG can also tap our members for innovative branding and
marketing concepts, producing dozens of fresh treatments.
Marketing Hunts
BIG’s creative have proposed hundreds of names for new
snacks, toys, tools, household appliances, and more.
Naming Hunts
BIG has designed and managed highly successful programs
to engage employees and customers in innovation competitions.
Innovation Contests

8. Quickly get a read on the viability of your new venture,
line, or program from our entrepreneurial team and consumer panels.
Opportunity
Assessments
Keep innovations on track on their way to market by
consulting a panel of your target consumers.
Rapid Reviews
Turning to our network of global resources, we can help
introduce your product to market.
Market Launches
Let BIG do it all—from assessment to launch. Drawing on our entrepreneurial experience
and resources, we’ll independently build your raw concept into a successful venture.
Business Incubation

9. STEP 1: Generating Ideas
Hunts
Industry
Outreach
Internet
Request
Programs
Orphaned
Product &
Ideas
Professional
Inventors
Outsourced
Flow

10. STEP 2: Winnowing
STEP 3: Refinement

11. STEP 4: Capturing Value
License the Product Private Label Bundle Concept

13. Hunts
Industry
Outreach
Internet Request
Programs
Orphaned
Product &
Ideas
Professional
Inventors
Outsourced
Flow
Superior Deal Flow
1000+
Winnow
100+
Refine
20-30
Monetize
5-6 deals per
year vertical