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The Summer of Social Media

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The Focus Group, MS
The Focus Group, MS
1 de 11
2011 TheSummer of Social Media Thomas Broadus @tbroonline
The Usual Suspects
The Big Three Facebook Twitter YouTube
EventsPlacesAd WordsDeals
Are you active?Are you engaged?Or are you just shouting at people…
Forget Bing and YahooYouTube is the second largest search engineIs your audience able to find you there?
The Social Media Plan
Are you integrating what you know about marketing in a way to meet Gen X and beyond?Do you have a plan?
Identify your purposeAssess your tools and positionSet goalsExecute your objectivesMeasure success
Social Media Toolkit Listening Tool – Google Reader Search Tools – Technorati and Google Blogsearch Home Base Blog – WordPress.com or WordPress.org to host your own). Scratch Blog – Tumblr Better Reach – FeedBurner Mobile Blogging – Utterz ( Qik for streaming video from your phone). Social Conversation – Twitter Social Profile – Facebook
The next big thing… Groupon (or similar service like Facebook Deals) GeoLocation - Foursquare, Gowalla, Facebook Places QR Codes – easy and free Community website – reddit.com, digg.com, fark.com

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The Summer of Social Media

  • 1. 2011 TheSummer of Social Media Thomas Broadus @tbroonline
  • 3. The Big Three Facebook Twitter YouTube
  • 5. Are you active?Are you engaged?Or are you just shouting at people…
  • 6. Forget Bing and YahooYouTube is the second largest search engineIs your audience able to find you there?
  • 8. Are you integrating what you know about marketing in a way to meet Gen X and beyond?Do you have a plan?
  • 9. Identify your purposeAssess your tools and positionSet goalsExecute your objectivesMeasure success
  • 10. Social Media Toolkit Listening Tool – Google Reader Search Tools – Technorati and Google Blogsearch Home Base Blog – WordPress.com or WordPress.org to host your own). Scratch Blog – Tumblr Better Reach – FeedBurner Mobile Blogging – Utterz ( Qik for streaming video from your phone). Social Conversation – Twitter Social Profile – Facebook
  • 11. The next big thing… Groupon (or similar service like Facebook Deals) GeoLocation - Foursquare, Gowalla, Facebook Places QR Codes – easy and free Community website – reddit.com, digg.com, fark.com