Presentation made to Gov. Deval Patrick a couple of years ago with ideas on incentives to keep IT jobs in MA

1. Buzzient Perspec.ves on MA IT Startup
Climate
February 16, 2009
Buzzient Confidential 1

2. “The Sucking Sound”
• Information Technology jobs are steadily being siphoned off
by other states
 FLA, GA, VA, NC; even CA?
• IT Startups with MA roots are finding that with the reduction
in startup costs and current price deflation, MA location no
longer provides significant competitive cost advantage
• To counter this migration, MA state government should
create incentives specifically targeted towards startups with
potential to stay local and create IT jobs
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3. Suggested Incentives
• To increase “stickiness” of MA-created startups, the following are
suggested:
 Startup Tax Exemption for 3-5 years
 Exemption from Workforce Training Fund
 Enhanced R&D Tax Credit
 IT Education Tax Credit for Employers
 Educational “Info-ring” with MA educational institutions
 IT “Empowerment Zones”
 Downtown Boston, Seaport, Lowell, Amherst,etc
 Corporate AMT moratorium on companies located in these areas
 Encourage Federal enhancement of SBA/SBIC program
 Fund Emerging Managers; MA as a LP
 Florida “Opportunity Fund”
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4. Buzzient Overview
Timothy B. Jones, CEO

5. Overview
Buzzient provides analytic measurement of
social media on the Internet for global
enterprises.
The Social Web The result:
Blogs Actionable information
Forums Social Media that helps increase top-
Social networks Analytics Platform line growth & margins
Wikis
Etc.
Buzzient Confidential 5

6. A Defini.on
Social media is the use of electronic and Internet tools for the
purpose of sharing and discussing information and
experiences with other human beings.
Social Blogging User Photo & RSS
Networks Reviews Video
Sharing
Buzzient Confidential 6

7. What We Do: Web analytics ≠ social media analytics
Corporate website
The “Information
Media sites
Web”
E-Commerce sites
Blogs
The “Social Web”
Online discussion = the “dark matter”
forums of the Internet
Social Largely UNTAPPED
networks by current solutions
Wikis
Buzzient Confidential 7

8. Who We Are
• Timothy Jones, CEO*
• Andreas Goeldi, CTO*
• A.R. Weiler, Interim CSO
• Dean Nomura, Head of Partner Solutions
• Richard Sawey, Head of Implementation Services
• Dan Curtis, CFO
• Ann Fudge*, BOD
*Board of Directors
Buzzient Confidential 8

9. Team Track Record
• The Team and Advisors have successful exits with:
• Namics (ACQ)
• Sybase (IPO)
• Scopus (IPO & ACQ)
• Liberate (IPO)
• Opnet (IPO)
• OpenVision Technologies (IPO & ACQ)
• Veritas Software (ACQ)
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10. Monitoring the Financial Crisis
Buzzient Confidential 10

11. Contact:
Timothy B. Jones
CEO, Buzzient
One Broadway, 14th Floor
Cambridge, MA 02142
Ph: 617 475 1514
tbj@buzzient.com