COMMUNITY, Shawn Smith (The Mobile Pro) is the author of the ground-breaking ebook and video training course, “5 Ways to Record Podcast Interviews with an iPhone”. He’s spoken at many conferences as the leading authority on Mobile Podcasting. Since 1994, Shawn has flown over 850,000 miles as a musician, speaker, and mobile technology expert at TheMobilePro.net. Shawn and his wife have also hosted over 1,400 missionaries on their annual mission trips to Guatemala. Shawn is passionate about equipping, training, and inspiring entrepreneurs to create pro-quality content from anywhere in the world. Shawn lives with his lovely wife in South FL.

1. Blab!
How to use Blab and FaceBook
Live to GrowYour Audience,
Brand, and List

2. Blab!
How to use Blab and FaceBook
Live to GrowYour Audience,
Brand, and List

3. That’s Me!

4. The Mobile Pro Guide to Live Streaming
Yours FREE
If you stay to the end of this session
Mobile Pro Tips on:
• Production
• Performance in Front of a Camera
• Creating Content for Live Streaming
• Field-tested Gear Recommendations

5. So I didn’t want to do video.
I tried it before...

6. Since 1994 I’ve flown over 850,000 miles

8. The main reason I started my online
business at TheMobilePro.net was to
create a business that afforded me
location independence.
My goal was to stop trading dollars for
hours.

9. What do I do Now?
Most Podcasters struggle with the Tech
and HOW to do podcasting & video.
I create step-by-step training courses to
help Non-Techies create pro-quality
podcasts & video, so they can focus on
their CONTENT not the TECH... from
Anywhere.

10. So that’s what I do.
That’s my WHAT.
But my WHY is different…
and my WHY is what drove me to try
streaming video.

11. Since 2006, my wife and I have hosted
over 1,500 missionaries from the U.S.
on short-term missions in Guatemala

16. Concrete Floors

17. High-Efficiency Stoves

18. Vacation Bible School

19. Humanitarian Aid

20. NowIsTheTimeForMissions.com

21. So that’s WHY I do what I do.
That’s my WHY.
So here’s what happened earlier this
year...

22. We needed to raise funds for
35 Stoves in 5 Days
for the last 35 families on the list

23. 5 Ways High-Efficiency Stoves
Transform Lives of Children Living in
Extreme Poverty

24. • Gave me time to explain the benefits
of the stoves & answer questions
• Deepened my relationship with my
current audience and list
• Brought in a new audience
LiveVideo Streaming

25. After the Live Stream...
We Funded 35 stoves in 2 Days
...and raised 10 more

26. Now maybe your purpose for trying
streaming video is less dramatic than
what mine was.

27. However, what it CAN do...
Is transform the lives of those you
are serving in dramatic ways, by
giving them something no other
brand, blogger, or platform can do:
An opportunity to knowYOU - their
influencer - more intimately, and more
personally.

28. “Proximity Is Power”
- Tony Robbins

29. "65% of inter-personal
communication is non-verbal.
Only an in-person meeting is more
intimate than a live, conversational
video”
@TheMobilePro_ #TBEX

30. Think about those thatYOU follow
online…who have taught you,
mentored you, challenged you, and
inspired you.
Have you seen them in-person -
at an event like TBEX?

31. Have you ever shaken their hand, or
had coffee with them?
How did that make you feel?
If you’ve never met them, have you
ever seen them on video?
Do you want to? Why?

32. My guess is to get to know them
better…to deepen your relationship
with them
And one more question - Do you
remember what their hair looked
like when you first met?

33. We tend to not remember the
details of a meeting.
But we do remember the way it
made us feel about the other person

34. Lou Mongello

35. • Benefits of live-streaming
• 2 different live-streaming platforms
• How you can build your audience,
brand, and email list
Practical Nuts and Bolts

36. • Fast
• Easy
• Cheap - practically free
•Very little content prep-time
• Informal
Benefits of StreamingVideo Over
Other Content

37. • Unpolished & NO editing
• Sharable - both live, and afterwards
• Re-purpose in multiple mediums
(video, audio, blog post, newsletter)
• Evergreen
Benefits of StreamingVideo Over
Other Content

38. • Ranks high in search engines &
FaceBook Algorithms
• Super Popular
• No worries about your hair
Benefits of StreamingVideo Over
Other Content

39. "Being aVideo Livestream Expert in
travel is a great place to be, because
live streaming is going to grow
massively in the future."
- Ian Cleary, Opening Keynote of
TBex Europe 2016

40. • FaceBook Live
• Blab.im
Two Successful Live Streaming
Platforms

41. "FaceBook Live is the best way to
interact with viewers in real time.
Field their burning questions, hear
what's on their mind and check out
their Live Reactions to gauge
how feel..."
- FaceBook

42. "Understanding Facebook Live is key
if you’re a social media marketer;
even if you don’t plan on using it, it
marks an important trend in the
social media and mobile technology
worlds."
- FORBES Magazine

43. "Blab is a live-streaming platform
that enables a public video chat
among four participants at a time."
- Blab

44. "Blab video chat is like
Periscope for groups of friends"
- Mashable

46. • Informal
• Sharable on Social - Live & Afterwards
• Share links in chat/comments
• Respond to chat/links live
• Create an Event & Promote BEFORE
broadcast
Blab & FB Live - Similarities

47. • High-quality audio & video
• Computer and Smartphone Mobile-
friendly - Consume & Create
• Need good WiFi or Cell connection
(Min. 1 MB Upload Speed)
•
Blab & FB Live - Similarities

48. FB Live - One Format - 1Video Stream + Chat
Hosted via Smartphone
(Can use w/Computer via WireCast)
Blab - Several Formats - Hosted via Computer
or Smartphone Blab app
Blab & FB Live - Differences

49. Blab Formats - 1-4 Seats
1. Video Broadcast w/live Chat (1 seat)
2. Video Broadcast + SlideDeck (2 seats)
3. 1-on-1 Interview (2 seats)
4. Group/Panel Discussion (2-4 seats)
5. Group/Audience Q&A (2-4 seats)
Blab & FB Live - Differences

50. Re-purpose Content Afterwards?
• FB Live - No, not natively outside of FB
• Blab -Yes, you received post-broadcast email
links to .mp4 video and .mp3 audio
Blab & FB Live - Differences

51. Re-purpose Content Afterwards?
Blab - AllowsYou 4 Content Formats
1. - Blab recording on Blab.im
2. - .mp4 video - Upload toYouTube
3. - .mp4 video - Embed as Blog Post
4. - .mp3 audio - Upload to iTunes as Podcast
Blab & FB Live - Differences

52. • @Lou Mongello - WDWRadio.com - Wed pm
• @Vagabrothers -VagaBrothers.com
Best Practices - FB Live

53. • @Michael Stelzner - Social Media Marketing
• @Michael Hyatt - MichaelHyatt.com
Best Practices - Blab

54. LiveStreaming - Do
• Re-purpose your most popular blog posts
• Have a 3-7 pt Outline of your content,
and ‘talk about it'
• Be prepared, but not too-prepared
• React to audience in real-time

55. LiveStreaming - Do
• Be conversational - Ask Questions, ask for
comments and shares
• Be authentic, and vulnerable
• Invite Calls to Action to your Email List

56. LiveStreaming - Don’t
• Read your blog post
• Present or Preach
• Don’t pitch or sell directly during live
stream - ask them to join your list

57. “Pitch a sale on social media and people
will run for the exits. It’s out of context. It’s
almost always inappropriate. But do it
through an email campaign, and it just plain
works.”
- Frank Kenny
Why BuildYour Email List?

58. “You don’t want to build your home-base on
rented property.You own and control your
domain, and your email list, that’s it. If
FaceBook disappears or gets bought out
tomorrow, you still can contact your
followers via your list.”
- Michael Hyatt
Why BuildYour Email List?

59. Effective List-building Strategies
• Create an Event
• Promote Event IN ADVANCE of live
broadcast
•Ask participants to share broadcast
via social during & after
• Have a Call to Action

60. Effective Calls To Action
• Offer link in Chat to an Email Opt-in
1 pg PDF, guide, map, recipe, infographic
(MailChimp, Optin Monster, LeadPages)
• Promote an Event - Workshop, webinar,
meetup, sign up
(WebinarJam, EventBrite)

61. Effective Calls To Action
• Promote an upcoming product/service -
sign up to get notified (Mailing List)
• Informal review of a product/service/site
- sign up to get notified about more
reviews (Mailing List)

62. FaceBook Live
Demo

63. Take that next step in your relationship
with your audience...
Try a 10-15 min. FaceBook Live
streaming video with your smartphone
THIS WEEK - from Stockholm - before
you travel to your next stop.
Action Step Challenge

64. Topic?
Have a Fika with them - A Coffee Break
From a cafe, or from a hotel lobby/
restaurant/room.
Action Step Challenge

65. Share...
• Explain what a Fika is, and how the
coffee and pastries taste similar to
_______ but different from ______
•Your favorite food experience or
FamTrip in Stockholm and WHY you
liked it.
Action Step Challenge

66. Interact: Ask your audience...
•What’s your favorite Swedish food/
dish?
•Where is someplace you would like to
travel to,
•Where would you like to see ME travel
to?
Action Step Challenge

67. Do it TODAY or BEFORE you leave
Stockholm
Try it! Give that raving fan of yours An
opportunity to knowYOU better
And don’t worry about how your hair
looks…
Action Step Challenge

68. Get my FREE PDF
The Mobile Pro Guide to Live Streaming:
@TheMobilePro_ Shawn Smith
TheMobilePro.net/tbexeurope
Q & A