Commerce: The Antifragile Blogger: Increasing Your Monthly Earnings Through Multiple Income Streams

1. @TimLeffel
on Twitter
The Antifragile
Blogger

2. Tim Leffel
THE ANTIFRAGILE BLOGGER – INCREASING YOUR MONTHLY
EARNINGS THROUGH MULTIPLE INCOME STREAMS

3. How Much $ Do You Need?

4. The Elements of Happiness
1) Positive emotion 2) Engagement 3) Meaning
In concrete terms:
1) Basic needs 2) Freedom 3) Self-actualization

5. Do you as a travel blogger have…
…plenty of freedom?
Hell yeah!

6. Do you as a travel blogger have…
…the ability to do meaningful and fun work?
Hell yeah!

7. Do you as a travel blogger have…
…a steady and reliable
income?
Ummm…no

8. We are already
rich. We just
need a little
more money…

11. Part-time Earnings: Travel Writers &
Bloggers

12. Full-time Bloggers & Travel Writers

13. Where Does $100K+ Come From for Content
Creators? First, lots of little things…

14. And a few BIG things…

16. Online Content Creators Can Be…

17. Diverse Income Streams - 2015
1) Direct ad revenue
2) Sale of one website (out of 7)
3) Book sales & related packages
4) Affiliate ad sales
5) Network ad sales
6) Freelance writing for others
7) Rental house (AirBnB, VRBO)
8) Guanajuato Street Food Tours

18. “Putting all your eggs in one basket and watching the
basket really carefully isn't nearly as effective as the
other alternatives. Not when the world gets crazy.”
- Seth Godin

19. How Diverse Are Your Income Streams?
Network Ads
Affiliate Sales
Digital Products
Writing for Yourself
Personality Blog/Site
Freelance Income (Paid for Time/Output)
Income From Work
Paid for Specific Task
Direct Ads
Own Product Sales
Physical Products
Writing for Others
Subject or Destination Blog/Site
Passive Income (Paid anytime)
Income From Assets
Paid for Expertise

20. The Benefits of Multiple Sites/Businesses
A buffer against factors beyond your control
Increased inventory for advertising
Cross-promotion opportunities
Increased outlet/content/travel opportunities
Increased affiliate sale opportunities
Increased tax write-off opportunities
Increased media/marketing opportunities
Multiple streams of income – earning diversity

21. Expanding Your Business
Beyond One Blog
PHAT AND HAPPY TRAVEL BLOGGERS ARE WORKING SMARTER

22. Passion + = $

23. Why It’s a Wonderful Time to Test a New
Business - Your Business
Start-up costs are the lowest in history
Data measurement tools are cheap or free
Finding your audience is easier than ever
Web publishing is a no-overhead business
Publishing books is cheaper than ever
Joblets can be farmed out cheaply
You can live and work anywhere

24. Non-advertising revenue options
Ongoing sponsorships
Book royalties
E-book sales
Courses
Consulting
Leading tours
Freelance writing
Speaking for companies/brands

25. Where is your NEXT path going?

29. Becoming Antifragile Means:
1. Creating multiple sources and types of income
2. Watching for and taking advantage of market opportunities
3. Creating publications that have value without you
4. Never becoming overly dependent on one thing (one blog, one
type of income, one client, one niche)

30. What to Do Next Week – Some Options
Start a 2nd or 3rd blog or resource site (that is very different than the current one)
Listen to your followers and draft book or course ideas
Prepare a lead magnet and start collecting e-mail addresses
Start pitching instead of waiting for freelance writing or ad deals
“Hustlers send invoices.”
- Dan at The Tropical MBA

31. Go to Travelwriting2.com/newsletter

32. Could we work together?
I’m looking for…
- Real-world interns/assistants who want to learn how to succeed
- Partner niche blogs that get 20,000+ monthly visitors
- Guest posters that can cover cheap travel destinations in detail
- Launch team partners for upcoming Travel Writing 2.0 second edition
- Students for Real Money Writers course & mastermind group launching in January

33. Globetrots on Instagram
TimLeffel on Twitter, G+,
Pinterest, LinkedIn
Site names on Facebook, such
as CheapestDestinations