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How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta
1.
How to Build
and Market to Your Email List Kerwin McKenzie Corey Taratuta
2.
Kerwin McKenzie www.KerwinMcKenzie.com www.TravelBlogger101.com @mskonfa1990 Corey Taratuta www.IrishFireside.com www.IrelandTravelKit.com @coreytaratuta @irishfireside
3.
EMAIL MARKETING VS SPAM
4.
What is email
marketing? Electronic mail users give you permission to send them your content on a regular basis or as you see fit. You can track and analyze users behaviors.
5.
Your list supports all your
online endeavors
6.
Build Community
7.
Build Community Reinforce Brand
8.
Build Community Reinforce Brand Deliver
Value
9.
Build Community Reinforce Brand Deliver
Value Communicate with Audience
10.
Build Community Reinforce Brand Deliver
Value Communicate with Audience Survey Readers
11.
Build Community Reinforce Brand Deliver
Value Communicate with Audience Survey Readers Market Products
12.
Build Community Reinforce Brand Deliver
Value Communicate with Audience Survey Readers Market Products Share Ideas
13.
? If your email
marketing efforts achieve one thing, what would you want it be?
14.
Before you begin... Determine
your mission Content Delivery Brand Awareness Monetization Product/Project Launch
15.
Set expectations FREQUENCY VALUE RESOURCES
16.
STOP Getting started You can’t
just use the blind carbon copy (bcc) field in your regular email.
17.
What service will
you use? free options affordable options pro services
18.
Anatomy of opt-in
emails Sign up form Confirmation email Welcome email Timely email messages
19.
How to sign
up, set up, and send out in ten minutes...
20.
STOP Before you hit
send Proofread Open in mobile Send a test Think about timing
21.
Evaluate Your Campaign opens clicks unsubscribes action
22.
Opens
23.
Clicks
24.
Unsubscribes
25.
Call to Action
26.
Help your list
grow • Integration • Incentives • Exclusive Content • Non-Internet Resources • Collaboration
27.
Action Steps
28.
Kerwin McKenzie @mskonfa1990 Corey Taratuta @coreytaratuta @irishfireside www.IrishFireside.com/TBEX
Notas do Editor
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