1.
How to Build and Market
to Your Email List
Kerwin McKenzie
Corey Taratuta

2.
Kerwin McKenzie
www.KerwinMcKenzie.com
www.TravelBlogger101.com
@mskonfa1990
Corey Taratuta
www.IrishFireside.com
www.IrelandTravelKit.com
@coreytaratuta
@irishfireside

3.
EMAIL
MARKETING
VS
SPAM

4.
What is email marketing?
Electronic mail users give you permission
to send them your content on a regular basis or as you see fit.
You can track and analyze users behaviors.

5.
Your list
supports all
your online
endeavors

6.
Build Community

7.
Build Community
Reinforce Brand

8.
Build Community
Reinforce Brand
Deliver Value

9.
Build Community
Reinforce Brand
Deliver Value
Communicate with Audience

10.
Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Survey Readers

11.
Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Survey Readers
Market Products

12.
Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Survey Readers
Market Products
Share Ideas

13.
?
If your email marketing
efforts achieve one thing,
what would you want it be?

14.
Before you begin...
Determine your mission
Content Delivery
Brand Awareness
Monetization
Product/Project Launch

15.
Set expectations
FREQUENCY
VALUE
RESOURCES

16.
STOP
Getting started
You can’t just use the blind
carbon copy (bcc) field in
your regular email.

17.
What service will you use?
free options
affordable options
pro services

18.
Anatomy of opt-in emails
Sign up
form
Confirmation
email
Welcome
email
Timely
email
messages

19.
How to sign up, set up, and send out in ten minutes...

20.
STOP
Before you hit send
Proofread
Open in mobile
Send a test
Think about timing

21.
Evaluate Your Campaign
opens
clicks
unsubscribes
action

22.
Opens

23.
Clicks

24.
Unsubscribes

25.
Call to Action

26.
Help your list grow
• Integration
• Incentives
• Exclusive Content
• Non-Internet Resources
• Collaboration

27.
Action Steps

28.
Kerwin McKenzie
@mskonfa1990
Corey Taratuta
@coreytaratuta
@irishfireside
www.IrishFireside.com/TBEX