Pinterest powerpoint

Taylor DellaPenna, Pinterest, 15 September 2012

Pinterest
By: Taylor DellaPenna



Overview
•Pinterest was founded in 2009

•Pinterest was founded by Ben Silbermann, Evan Sharp, and Paul Sciarra who make up a small team
found in Palo Alto, California

•All three had been college friends studying architecture , and they began working on a site in which
people could show collections of things they were interested in, on an interactive pin-board format

•Pinterest today has approximately 40 employees, nearly 20 million visitors a month, and $138
million in funding



About Pinterest
•Pinterest allows you to organize and share all the eye catching images you ﬁnd on the web

•Pinterest is connecting people all over the world based on common interests

•Pinterest helps people ﬁnd new products, brands, and styles they would normally not come across
by plugging key words into a search engine



About Pinterest
• Pinterest combines visual content and sharing who you are, two very important elements of
social media

• Pinterest is used to ﬁnd inspiration

• Pinterest helps to guide buying decisions such as:

• Hosting a party

• redoing the bathroom

• getting married

• looking for a food recipe



User Problems Pinterest Solves
• Pinterest’s success lies in the fact that they have addressed a visual need

• Pinterest uses design as its full solution

• Pinterest turns arranging like things by using “tags”, “word clouds” and “memes” used on
other sites into a visual process that anyone can do easily



Audience Intended
• Pinterest’s user demographic is made up mostly of women

• Currently Women make up about %82 of active users on Pinterest

• Male-focused categories have been changing for example the cars & motorcycles category
was added to attract men



Applications Pinterest Supports
•Pinterest can be used through the web, on devices such as laptops or desktop computers

•Pinterest can also be downloaded as an app on devices such as smart phones, iPods, iPads, or
tablets



Features & Beneﬁts
•Pinterest is “invite only” but you can request an invite on the site with a quick turnaround for access

•you can log in using your Facebook or Twitter for instant access, signing up using Twitter or
Facebook makes it easy to ﬁnd all of your friends already using Pinterest




• Like other sites such as Facebook or Twitter, you
have a proﬁle on Pinterest that allows you to add a
proﬁle picture and view who you are following or
who is following you, that is also where your boards
can be seen



• Pinterest consists of multiple
categories, such as art, travel, and
technology, if you click on the
categories you will be able to view
images related to that category

On Pinterest you are also able to ﬁnd friends or invite friends that
you would like to follow, invite friends is for people who don’t
already have a Pinterest


Features &

Beneﬁts
• A pin is an image or video uploaded
from the user and a description can be
added to the pin in order to share what it
is

• Multiple pins can be organized by
topics, these are called boards




•There is also an option to to follow other’s
boards, you can follow all of their boards or you
can select certain boards to follow

• You are also able to follow people like you
would do on twitter and Instagram



•Liking a pin just adds it to the “likes” on your proﬁle, it doesn’t
add it to one of your boards, and you don’t need to be following
someone to like their pin

•There is also an option to comment on peoples pins, allowing
you to write your opinion

•Repinning is sharing an image pinned by someone you follow
or found while browsing Pinterest and then adding it to one of
your boards, you don’t need to be following someone to repin
from them


• There are also share buttons along side any pin you click

• These buttons allow you to share your pin to Facebook, Twitter, or your email, and embed the
image to your blog or website



You Tube Links

• http://www.youtube.com/watch?v=1Q2i0di8PH8&feature=relmfu

• http://www.youtube.com/watch?v=hPJnycdCdgA&feature=relmfu

• http://www.youtube.com/watch?
annotation_id=annotation_425413&feature=iv&src_vid=hPJnycdCdgA
&v=GxTIl9Wu5bQ



Purchased & Direct Orders

• Pinterest can not be purchased

• There are no direct orders on Pinterest, if you want to ﬁnd a product the pictures on Pinterest
have a link directly to the website they came from and you would have to purchase it from
that website



Goal

Pinterest’s goal is to connect everyone in the world
through the 'things' they ﬁnd interesting.



Works Cited

• http://www.inc.com/30under30/christine-lagorio/ben-silbermann-evan-sharp-founders-pinterest.html

• http://pinterest.com/about/

• http://www.blueglass.com/articles/ultimate-guide-to-pinterest/

• http://gregmeyer.wordpress.com/2012/02/19/pinterest-is-brilliant-because-it-solves-the-tagging-problem-and-makes-it-
mainstream/

• http://mashable.com/2012/02/28/pinterest-women-marketing/


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