Bus 235 week 5 discussions

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This archive file of BUS 235 Week 5 Discussions shows the
solutions to the following problems:
DQ1: Super Bowl commercials cost millions of dollars (as an
example, companies paid an average of $2.6 million for 30
seconds of airtime in Super Bowl XLIV for the chance to reach
a projected audience of 90 million viewers worldwide). View
the latest Super Bowl ads. Identify which ad you believe was
the most effective for domestic and international markets
and why. Respond to two of your classmates and discuss
whether you believe their choices would be successful for
domestic and international markets. Why or why not?
DQ2: Visit the American Marketing Association, AMA,
website and review the statement of ethics. Identify two
companies that you believe integrate corporate social
marketing in their overall strategic marketing plan. Provide
examples. Respond to at least two of your classmates
General Questions - General General Questions
BUS235 Week 1 DQ 1 Marketing Trends
BUS235 Week 1 DQ 2 Customer Needs and Wants
BUS235 Week 2 DQ 1 Market Research
BUS235 Week 2 DQ 2 Customer Loyalty
BUS235 Week 3 Assignment Retail Stores
BUS235 Week 3 DQ 1 Branding Debate
BUS235 Week 3 DQ 2 New Product Development
BUS235 Week 4 DQ 1 Price and Ethics

2. BUS235 Week 4 DQ 2 Service Marketing
BUS235 Week 5 DQ 1 Super Bowl Advertising
BUS235 Week 5 DQ 2 AMA
BUS235 Week 5 Final The Marketing Mix.
Make yourself acquainted with all your class professors when
the term begins. Learn how they can be contacted, their
office location, and what their office hours are. Build a strong
repertoire with them to achieve a better understanding if an
issue like turning in something late or having something
come up....
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